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Walmart Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Founded by Sam Walton in 1962, Wal-Mart is one of the leading general retailers in the world. Along with its flagship Wal-Mart brand, the company operates Sam's Club discount wholesale stores, Wal-Mart Supercenters, and Wal-Mart Neighborhood Market. Wal-Mart Stores, Inc. is headquartered in Bentonville, AR.

Main Telephone (479) 273-4000
Main Fax (479) 273-1931
Primary Address
702 Southwest Eighth Street
Bentonville, AR 72716

Walmart Stores, Inc. Contacts

Contacts (5/101)
Name Title State
Doug M. Chief Executive Officer - Walmart Stores AR
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (479) 273-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 702 Southwest Eighth Street
Bentonville, AR

Rob W. Chairman AR
Rollin F. Executive Vice President & Chief Administrative Officer AR
Tony R. Chief Marketing Officer - China AR
Steve B. Chief Merchandising Officer AR

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Walmart Stores, Inc. *********
Neighborhood Markets ******
Walmart Supercenters *****
Equate ****
Vudu, Inc. *

Agency Relationships

Brand Agency Service From To
******* ******, ***. ******* & ******* * AOR - public relations 2000 2004
******* ******, ***. ****** ***** ************** multicultural 2006 present
******* ******, ***. ******** public relations 1998 present
******* ******, ***. ****** creative 2012 present
******* ******, ***. ****** **** multicultural 2011 present

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Wal-Mart appoints new US head, looks to increase e-commerce

Subject: e-commerce, digital, online

Company: Walmart, the Arkansas-based world-leading general retailer

Opportunity: After a year of sluggish sales, Walmart appoints new US head. The retailer is focusing on e-commerce platforms, so look for digital opportunities moving forward.

Additional Insight

Experience: Walmart’s US CEO Bill Simon is stepping down effective August 8. He will be replaced with Greg Foran, who served as president and CEO of Walmart China until May 2014, when he took over Walmart Asia. Simon will stay on as a consultant for six months to facilitate a smooth transition. 

Sustained Struggles: Walmart has struggled to retain its traditional low-income customer in the last year. Walmart CEO Doug McMillon hopes Foran’s experience in merchandising and marketing can help ease recent criticism of Walmart, mainly that they run out of regular items and that stores have confusing pricing and store layouts.  Looking forward, the company will continue building a more customer-centric organization and is investing in technology, mainly focused on the integration of digital and physical retail. It is important to note that e-commerce sales have seen double-digit sales growth in the last year, so look for the retailer to spotlight what’s working in the future (research here).

New Lines & Programs: In the last year, Walmart has introduced several new product lines and business ventures, including Wild Oats, an organic product line, a video game trade-in program, an online auto insurance comparison service, and re-launched the Great Gas Rollback in May. The company is also testing a grocery delivery and pick-up service across 34 stores  in Denver. 

Media Spend: Walmart’s media spend was $980.5 million in 2013, up from $822 million in 2012.  

Agency Relationships: Currently, Saatchi & Saatchi is its AOR. 

Walmart Stores, Inc. 
702 Southwest Eighth St.
Bentonville, AR 72716
(479) 273-4000

Greg Foran 
Chief Executive Officer, United States
(479) 273-4000

Neil Ashe 
President & Chief Executive Officer, Global e-Commerce
(479) 273-4000