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Walmart Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Founded by Sam Walton in 1962, Wal-Mart is one of the leading general retailers in the world. Along with its flagship Wal-Mart brand, the company operates Sam's Club discount wholesale stores, Wal-Mart Supercenters, and Wal-Mart Neighborhood Market. Wal-Mart Stores, Inc. is headquartered in Bentonville, AR.

Main Telephone (479) 273-4000
Main Fax (479) 273-1931
Primary Address
702 Southwest Eighth Street
Bentonville, AR 72716
USA

Walmart Stores, Inc. Contacts

Contacts (5/103)
Name Title State
Doug M. Chief Executive Officer - Walmart Stores AR
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (479) 273-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 702 Southwest Eighth Street
Bentonville, AR
72716
USA

Rob W. Chairman AR
Rollin F. Executive Vice President & Chief Administrative Officer AR
Tony R. Chief Marketing Officer - U.S. AR
Steve B. Chief Merchandising Officer AR

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Walmart Stores, Inc. *********
Neighborhood Markets ******
Walmart Supercenters *
Equate *****
Vudu, Inc. *

Agency Relationships


Brand Agency Service From To
******* ******, ***. ******* & ******* * AOR - public relations 2000 present
******* ******, ***. ******* ********* & ***** Media Buying, Media Planning 2017 present
******* ******, ***. *** Creative, Shopper 2015 present
******* ******, ***. ****** ***** ************** multicultural 2006 present
******* ******, ***. ****** creative 2012 present

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WinmoEdge

Account in Jeopardy Update: Walmart ‘in conversations' with Haworth to take over media


Subject: Branding, creative, TV, Hispanic, print, online, digital, video, mobile radio, outdoor

Company: Winmo profile)

Opportunity: After announcing plans to cut ties with Publicis’s Haworth. ”We have had conversations with Haworth Marketing and Media,” the Walmart spokesman said in an email. “They are a great agency with unique capabilities that could be an interesting partner in the future.” The spokesman also specified that Walmart would continue to work with incumbent MediaVest through the end of its fiscal year, which ends Jan. 31 (making the agency’s tenure with Walmart right at 10 years). 

While nothing is set in stone yet, this development should really come as no surprise. After all, Walmart tapped former Target exec Michael Francis as a marketing consultant in Dec. 2015 and Target worked with Haworth for many years (more here). Check back with WinmoEdge, as we will update you as we learn more about this story.

This is just the latest large loss for MediaVest – over the last year it has also lost Coca-Cola and much of its P&G business (more The Martin Agency handles Walmart’s creative, according to The List. However, agency shifts tend to be like dominoes, so agencies with the resources to handle this account should get pitches together. 

Additional Information

walmart-est-tv-spend-01-01-2015--12-31-2015

CMO Shift: The media shift comes just after naming Tony Rogers as CMO in Dec. 2015 (more here).

walmart-est-tv-spend-01-01-2016--03-31-2016

Media Spend: According to Kantar Media, Walmart spent $688.1 million on measured media in 2015. A little over 75% of this was allocated to broadcast ads – the remaining 25% was dedicated to print (9.8%), display (6.7%), radio (2.3%), OOH (0.3%), Hispanic (10.2%) and search ads (4.2%).

National TV Spend: Per iSpot, Walmart spent $36.4 million on national TV spend in Q1 2016 (all but $200,000 in February and March). See chart for 2016 show targeting. Q1 2016 spend was down 24.6% from Q1 2015, which was $48.3 million. 

For FY 2015, Walmart spent $365.5 million on national TV ads (up from $302.3 million for FY 2014). See chart for 2015 show targeting. 

Digital Breakdown: Moat reports that Walmart ran 1,128 display ads on 4,416 publishers in Q1 2016 (2% mobile). Top Q1 ad destinations included hellobeautiful.com, webmd.com, foodnetwork.com and essence.com (31% placed site direct versus programmatically). Walmart also ran 153 high impact ads and 59 video ads in Q1 2016.

For comparison, in Q1 2015, the retailer ran 1,105 display, ,367 high impact and 36 video ads on 7,886 publishers (9% mobile; 14% placed site direct).

For FY 2015, Walmart ran 3,263 display, 1,480 high impact and 255 video ads on 10.6K publishers (15% mobile). Top ad destinations for 2015 included: hellobeautiful.com, univision.com, allyou.com and weather.com (18% placed site direct). 

Winmo profile)
702 Southwest Eighth St.
Bentonville, AR 72716
(479) 273-4000

Tony Rogers 
Chief Marketing Officer
(479) 273-4000
tony.rogers@wal-mart.com

Wanda Young
Vice President, Media, Digital & Partnership Marketing
Direct Dial: (479) 204-8685
wanda.young@wal-mart.com

Brian Monahan
Vice President, Marketing – Walmart.com
(650) 837-5000
brian.monahan@walmart.com