Back to All Companies

Walmart Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Founded by Sam Walton in 1962, Wal-Mart is one of the leading general retailers in the world. Along with its flagship Wal-Mart brand, the company operates Sam's Club discount wholesale stores, Wal-Mart Supercenters, and Wal-Mart Neighborhood Market. Wal-Mart Stores, Inc. is headquartered in Bentonville, AR.

Main Telephone (479) 273-4000
Main Fax (479) 273-1931
Primary Address
702 Southwest Eighth Street
Bentonville, AR 72716

Walmart Stores, Inc. Contacts

Contacts (5/99)
Name Title State
Doug M. Chief Executive Officer - Walmart Stores AR
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (479) 273-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 702 Southwest Eighth Street
Bentonville, AR

Rob W. Chairman AR
Rollin F. Executive Vice President & Chief Administrative Officer AR
Tony R. Senior Vice President & Chief Marketing Officer - U.S. AR
Steve B. Chief Merchandising Officer AR

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Walmart Stores, Inc. *********
Neighborhood Markets ******
Walmart Supercenters *****
Equate ****
Vudu, Inc. *

Agency Relationships

Brand Agency Service From To
******* ******, ***. ******* & ******* * AOR - public relations 2000 present
******* ******, ***. *** Creative, Shopper 2015 present
******* ******, ***. ****** ***** ************** multicultural 2006 present
******* ******, ***. ****** creative 2012 present
******* ******, ***. ****** **** multicultural 2011 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Executive Officer - Walmart Stores of Walmart Stores, Inc.?

Who is the marketing contact for Apparel & Accessories in AR

What is the email of the Chairman of Walmart Stores, Inc.?

What is direct phone of the Executive Vice President & Chief Administrative Officer of Walmart Stores, Inc.?

Who is the AOR - public relations agency of Walmart Stores, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections


Account in Jeopardy Update: Walmart promotes CMO

Subject: Branding, creative, TV, Hispanic, print, online, digital, video, mobile radio, outdoor

Company: Winmo profile)

Update (12/18): Walmart has announced that Tony Rogers will succeed Stephen Quinn as the company’s US CMO. Rogers will begin his duties mid-January, just before Quinn’s retirement on Jan. 31. Rogers has served as CMO for Walmart China for the last two years. Prior to that, he held various marketing positions with the company. Before his time at Walmart, Rogers worked his way up to VP of marketing with PepsiCo. Rogers promotion raises Walmart’s score to 72, placing it in “Account in Jeopardy” status.

During his time with Walmart, Rogers has been instrumental in the push into multicultural marketing, so agencies and sellers in that space should reach out for potential opportunities in 2016. Michael Francis, the Target exec who was brought on last week, will act as a marketing consultant. Read more about Walmart’s marketing below.  

Below was originally published on 12/11:

Opportunity: Stephen Quinn, Walmart's CMO since 2007, will turning the retail giant around, including boosting e-commerce revenue. 

As such, look for Francis to evaluate Walmart's agency roster since a change in creative and advertising messaging appears to be on the way. Besides the arrival of new decision makers, all of Walmart's major agency relationships are over 2.5 years old, the average length of agency tenure, making the account even more vulnerable. So, agencies should start making introductions to marketing lieutenants to be top-of-mind when evaluations begin. Also, one of these VPs could be promoted to succeed Quinn.

Additional Insight

Media Spend: Walmart's measured media spend was $862.8 million last year, down 4% from $901.8 million in 2013, according to Kantar Media. About half of Walmart's budget supports broadcast ads, primarily network and cable TV ads. The second half mostly goes to Spanish language network TV, magazine, newspaper, display, network radio ads and outdoor.

Agency Relationships: IPG's MediaVest, according to The List.

Winmo profile)
702 Southwest Eighth St.
Bentonville, AR 72716
(479) 273-4000

Wanda Young
Vice President, Media, Digital & Partnership Marketing
Direct Dial: (479) 204-8685

Brian Monahan
Vice President, Marketing –
(650) 837-5000