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Tailored Brands, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Tailored Brands, Inc. headquartered in Houston, TX is a specialty retailer of men's suits. The company's brands include, but are not limited to: Men's Wearhouse, K&G Fashion Superstores, and Jos. A. Bank.

Main Telephone (510) 723-8200
Main Fax (415) 956-5645
Primary Address
6100 Stevens Boulevard
Fremont, CA 94538
USA

Tailored Brands, Inc. Contacts

Contacts (5/29)
Name Title State
Doug E. President & Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (510) 723-8200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6100 Stevens Boulevard
Fremont, CA
94538
USA

Mary Beth B. Brand President, Jos. A. Bank CA
Bruce T. Chief Operating Officer CA
Ben B. Executive Vice President - Omnichannel & Chief Digital Officer CA
Scott N. Brand President, Men's Wearhouse & Moores CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jos. A. Bank ********
Men's Wearhouse ********
K&G Fashion Superstore *******
Joseph Abboud *
Moores: Clothing for Men *

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DailyVista

Score 47 – Future Possibility: Men's Wearhouse names chief digital officer


Subject: digital, mobile, omni-channel, social media

Company: The Men’s Wearhouse, a Houston-based retail chain specializing in men's apparel. TMW’s marketing operations recently relocated to Fremont, Calif.

Opportunity: Named Ben Baum as its chief digital officer. He will lead all digital and omnichannel commerce and marketing initiatives across digital, mobile and emerging platforms. Earlier this year, the company stated that it expects mobile wallets to drive a seven-figure increase in 2015 revenue. This figure is based on last year’s campaigns that used a mobile game to promote mobile ads, Twitter posts, email blasts and a call-to-action on TMW’s site. Therefore, look for digital ad spend to rise even further this year and beyond. Media planning and buying is handled in-house.

Additional Insight

Experience: Baum previously served as chief digital officer at Bebe and head of business development for multichannel retail at Google. 

National TV Spend: So far this year, TMW has spent $35.9 million on national TV spend, according to 

Digital Breakdown: Moat reports that TMW has run 50 standard display ads on 310 publishers so far this year.  Top ad destinations include women’s, local paper and media sites such as davidsbridal.com, essence,.com, kaboodle.com and nesn.com.

Decline in Wedding Business: Doug Ewert, president and CEO, said during the Q1 earnings call that the US marriage forecast published by Demographic Intelligence reports that the number of weddings has been on a slow decline since 2008 and is projected to continue to contract through 2016. Additionally, the number of wedding groups opting to rent has declined – more and more are deciding to purchase retail outfits.

New Partnership Launch: TMW’s recently announced two new partnerships. The first is with Macy’s, where TMW will provide rental services inside 300 top Macy’s stores by the end of 2016. The second partnership is a direct license with Kenneth Cole to launch an exclusive brand targeting Millennial males under the Kenneth Cole Awareness label.

Acquisition of Jos A. Bank:  Last summer, The Men's Wearhouse completed its acquisition of Jos A. Bank Clothiers. Men's Wearhouse CEO Doug Ewert said, “looking forward, our strong balance sheet provides operational flexibility to successfully execute strategic plans at both brands.”  Both brands will maintain current identities through the merger and Men's Wearhouse has promised no change to Jos. A. Bank's banner and no “rebranding or remodels.” Men's Wearhouse intends to run Jos. A . Bank much in the way that Gap, Inc. runs Banana Republic and Old Navy – “each has a distinct proposition in the marketplace.”    

Competitors:  Since both Men's Wearhouse and Jos. A. Bank's target markets are the middle class, they have traditionally been each other's competition. After the merger, the two will compete against department stores and online retailers, such as Combatant Gentlemen, etc.

The Men’s Wearhouse 
6100 Stevens Blvd.
Fremont, CA 94538
(510) 723-8200

Ben Baum 
Chief Digital Officer
(510) 723-8200
bbaum@tmw.com**

Matt Stringer 
Senior Vice President, Marketing
(510) 723-8493
mstringer@tmw.com

**Email follows company format, but has not been verified at time of publication