Tailored Brands, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Tailored Brands, Inc. headquartered in Freemont, CA is a specialty retailer of men's suits. The company's brands include, but are not limited to: Men's Wearhouse, K&G Fashion Superstores, and Jos. A. Bank.
|Main Telephone||(510) 723-8200|
|Main Fax||(415) 956-5645|
Tailored Brands, Inc. ContactsContacts (5/29)
|Doug E.||President & Chief Executive Officer||CA|
Sample of Associated Brands
|Mary Beth B.||Brand President, Jos. A. Bank||CA|
|Bruce T.||Chief Operating Officer||CA|
|Ben B.||Executive Vice President - Omnichannel & Chief Digital Officer||CA|
|Scott N.||Brand President, Men's Wearhouse & Moores||CA|
|Jos. A. Bank||********|
|K&G Fashion Superstore||*******|
|Moores: Clothing for Men||*|
Who is the President & Chief Executive Officer of Tailored Brands, Inc.?
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Men's Wearhouse, Jos A Bank parent increasing digital spend in fiscal 2016 (Score 47)
Subject: digital, mobile, omni-channel, social media
Company: Tailored Brands replaced Men's Wearhouse as the holding company that houses MW, Jos A Bank and others earlier this year.
Opportunity: MW will be increasing digital spend this year, CEO Doug Ewert said during this month's Q1 earnings call. This should come as no surprise, given the company named a chief digital officer this time last year (more
He also mentioned that new campaigns will launch later this year, but did not specify which brands they would support. "Marketing is an ongoing evolution," he stated, "and we're pleased with the progress we're making there."
This is pretty straight-forward sellers - begin reaching out now to secure some of these digital dollars. Wedding-endemic digital sellers are certainly among those who should be looking for dollars, but those focused on millennial males should reach out, as well. Media planning and buying is handled in-house, according to The List.
Decline in Wedding Business: Doug Ewert, president and CEO, said during the Q1 2015 earnings call that the US marriage forecast published by Demographic Intelligence reports that the number of weddings has been on a slow decline since 2008 and is projected to continue to contract through 2016. Additionally, the number of wedding groups opting to rent has declined – more and more are deciding to purchase retail outfits.
Additionally, the number of casual weddings and destination weddings has decreased the demand for tuxedos (either rented or purchased). Given trends, Ewert said the company wants to be the event destinations for its customers regardless of whether they want to go full rental or a retail transaction.He also stated: "We'll adjust our business over time to respond to what our customers want."
New Product Launch: In September, WinmoEdge told you about Jos A Bank’s efforts to tweak its promotional offers and, in a sense, relaunch the brand (more 1905 Collection.
Media Spend: According to Kantar Media, Tailored Brands spent $113.9 million on measured media in 2015 - basically flat to 2014. Sellers, Ewert mentioned in the earnings call that fiscal 2016 will be similar to 2015 spend, but digital will make up a larger percentage. Most of 2015's media spent was allocated to broadcast ads ($106.7 million). The remainder went mostly to print ads ($4.6 million). Note that TB's fiscal year runs from February to January.
Most of TB's spend is allocated to MW ($69.4 million) and Jos A Bank ($40.8 million).
National TV Spend: All national TV spend is provided by iSpot
Men's Wearhouse: Has spent $24.5 million on national TV ads so far this year (basically flat to the same period 2015). The money has been spent to air 29 ads - 24 of which aired for the first time this year. See chart for 2016 show targeting (by spend).
For full 2015, MW spent $47.3 million on national TV ads.
Jos A Bank: Spend for H1 2016 (calendar year) is $16.6 million - up from $11.3 million for the same period 2015.
Note that in recent SEC filings, TB stated that Jos A Bank has historically experienced an increase in traffic around the holidays and, as such, increases marketing efforts around that time. iSpot data backs up this assertion, as most of JAB's TV spend in 2015 was deployed in from September through the end of the year.
K&G Superstore: In 2016, the brand has spent $3.6 million on national TV ads - up from $1.4 million for the same period 2015. The three spots have run around "events," such as Easter and Father's Day, so look for dollars tied to holiday promotions. See chart for 2016 show targeting.
Digital Breakdown: All display data is provided by Moat.
Men's Wearhouse: Has run 50 display ads on 528 publishers this year (4% mobile). Top ad destinations include: davidsbridal.com, boards2go.com, brides.com, weddingbee.com and theknot.com (30% placed site direct versus programmatically). For the comparable period 2015, MW ran 56 display and four impact ads on 407 publishers (5% mobile; 35% site direct).
Jos A Bank: For 2016, JAB has run 711 display ads on 1,697 publishers (<1% mobile). Top ad destinations include: yahoo.com, sfgate.com, wcpo.com and rivals.com (11% site direct). JAB has also run five high impact and nine video ads this year. For the same period 2015, the brand ran 1,001 display and 14 high impact ads on 6,247 publishers (<1% mobile; <1% placed site direct).
6100 Stevens Blvd.
Fremont, CA 94538
Chief Digital Officer
Exceutive Vice President, Marketing