Tailored Brands, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Tailored Brands, Inc. headquartered in Freemont, CA is a specialty retailer of men's suits. The company's brands include, but are not limited to: Men's Wearhouse, K&G Fashion Superstores, and Jos. A. Bank.
|Main Telephone||(510) 723-8200|
|Main Fax||(415) 956-5645|
Tailored Brands, Inc. ContactsContacts (5/30)
|Doug E.||President & Chief Executive Officer||CA|
Sample of Associated Brands
|Mary Beth B.||Brand President, Jos. A. Bank||CA|
|Bruce T.||Chief Operating Officer||CA|
|Ben B.||Executive Vice President - Omnichannel & Chief Digital Officer||CA|
|Scott N.||Brand President, Men's Wearhouse & Moores||CA|
|Jos. A. Bank||********|
|K&G Fashion Superstore||*******|
|Moores: Clothing for Men||*|
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Score 47 – Future Possibility: Men's Wearhouse names chief digital officer
Subject: digital, mobile, omni-channel, social media
Company: The Men’s Wearhouse, a Houston-based retail chain specializing in men's apparel. TMW’s marketing operations recently relocated to Fremont, Calif.
Opportunity: Named Ben Baum as its chief digital officer. He will lead all digital and omnichannel commerce and marketing initiatives across digital, mobile and emerging platforms. Earlier this year, the company stated that it expects mobile wallets to drive a seven-figure increase in 2015 revenue. This figure is based on last year’s campaigns that used a mobile game to promote mobile ads, Twitter posts, email blasts and a call-to-action on TMW’s site. Therefore, look for digital ad spend to rise even further this year and beyond. Media planning and buying is handled in-house.
Experience: Baum previously served as chief digital officer at Bebe and head of business development for multichannel retail at Google.
Digital Breakdown: Moat reports that TMW has run 50 standard display ads on 310 publishers so far this year. Top ad destinations include women’s, local paper and media sites such as davidsbridal.com, essence,.com, kaboodle.com and nesn.com.
Decline in Wedding Business: Doug Ewert, president and CEO, said during the Q1 earnings call that the US marriage forecast published by Demographic Intelligence reports that the number of weddings has been on a slow decline since 2008 and is projected to continue to contract through 2016. Additionally, the number of wedding groups opting to rent has declined – more and more are deciding to purchase retail outfits.
New Partnership Launch: TMW’s recently announced two new partnerships. The first is with Macy’s, where TMW will provide rental services inside 300 top Macy’s stores by the end of 2016. The second partnership is a direct license with Kenneth Cole to launch an exclusive brand targeting Millennial males under the Kenneth Cole Awareness label.
Acquisition of Jos A. Bank: Last summer, The Men's Wearhouse completed its acquisition of Jos A. Bank Clothiers. Men's Wearhouse CEO Doug Ewert said, “looking forward, our strong balance sheet provides operational flexibility to successfully execute strategic plans at both brands.” Both brands will maintain current identities through the merger and Men's Wearhouse has promised no change to Jos. A. Bank's banner and no “rebranding or remodels.” Men's Wearhouse intends to run Jos. A . Bank much in the way that Gap, Inc. runs Banana Republic and Old Navy – “each has a distinct proposition in the marketplace.”
Competitors: Since both Men's Wearhouse and Jos. A. Bank's target markets are the middle class, they have traditionally been each other's competition. After the merger, the two will compete against department stores and online retailers, such as Combatant Gentlemen, etc.
The Men’s Wearhouse
6100 Stevens Blvd.
Fremont, CA 94538
Chief Digital Officer
Senior Vice President, Marketing
**Email follows company format, but has not been verified at time of publication