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Sears Holdings Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Sears Holding Corporation offers everything from stoves to sandals in its many store locations across the United States and Canada. Along with merchandise, Sears credit card services are offered through Citigroup, and a product repair service is also available. After merging with Kmart in 2005, the company became the third-largest retailer of its kind in the U.S.

Main Telephone (847) 286-2500
Main Fax (847) 286-7829
Primary Address
3333 Beverly Road
Hoffman Estates , IL 60179
USA

Sears Holdings Corporation Contacts

Contacts (5/62)
Name Title State
Mike M. Chief Financial Officer, Real Estate IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 286-2500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3333 Beverly Road
Hoffman Estates , IL
60179
USA

Jeff B. Executive Vice President & Chief Information Officer IL
Eddie L. Chairman & Chief Executive Officer IL
Joelle M. President & Chief Member Officer IL
Chip S. Chief Marketing Officer - Home Appliances & Services IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Craftsman Tools *******
Diehard *
Kenmore *******
Sears Holding Corporation *********
The Great Indoors *

Agency Relationships


Brand Agency Service From To
********* ****** ***** ***** ***** media buying & planning 2012 present
********* ****** ***** ***** ***** media buying & planning 2012 present
********* ****** ***** ***** ***** media buying & planning 2012 present
********* ***** **** ***** public relations 2012 present
********* ***** ***** ***** ***** media buying & planning 2012 present

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DailyVista

Campaign Imminent: Sears wraps up review, taps Havas, Publicis for creative, media, digital


Subject: digital, mobile, loyalty, TV, print, Hispanic

Company:Kmart in 2005. Sears is headquartered in Hoffman Estates, Ill. 

Opportunity: After announcing an extension last month (more here).

Publicis Groupe will now be AOR for Sears Holdings, an assignment which includes digital responsibilities. According to Sears, the company is still segmenting out duties to specific agencies within the holding companies and indicated that it will have dedicated groups to support media, creative and digital within each. We’ll keep you updated as we learn more specifics.  According to Chief Digital Marketing Officer Bill Kiss, the review was not about spending, so the company could end up spending more in the future.

Additional Insight

Incumbent: Havas will retain its media duties for Sears Holding Company, which includes Craftsman, Kenmore and Diehard brands. Dentsu Aegis’s mcgarrybowen, who had handled creative since 2011, left the review in February (around the same time that Omnicom also left the review).

Sustained Struggles: Sears has been operating in the red for a while; Q4 2014 saw domestic same store sales drop 7.3% for Kmart and 14% for Sears year over year.

Media Spend: According to Kantar Media, Sears spent $509.3 on measured media in 2014 – down 23.5% from 2013. For its part, Kmart spent $134.1 million (down 30.1% from 2013). For Sears and Kmart, the most money is spent on broadcast ads, with print and digital also receiving a sizable portion of the spend.

TV Breakdown: iSpot reports that Sears has spent $39.1 million on national TV ads so far this year – down from $50.9 million for the same period 2014. The most money has been spent to air ads on NBC, USA, CBS, TNT and Nick during shows such as “Criminal Minds,” “NHL Hockey,” “Law & Order: SVU,” “NBA Basketball” and “Modern Family.”

Kmart has spent $16.9 million on national TV ads in 2015 – down from $25.02 million for the same period in 2014. The most money has been spent to air ads on Univision, NBC, CBS, E! and USA during shows such as “Criminal Minds,” “Un refugio para el amor,” “Law & Order: SVU,” “Snapped” and “America's Got Talent.”

Digital Breakdown: Per Moat, Sears has run 45 standard display ads on 14 publishers so far this year (<1% mobile). Top ad destinations include sears.com, kmart.com, doityourself.com, countryliving.com and ksdk.com. For the same period in 2014, 222 creatives were run on 44 publishers (9% mobile).

Kmart has run 12 display ads on seven publishers in 2015 (71% mobile). Less than 1% were placed client direct (Kmart places ads through Xaxis). For the same period 2014, 91 creatives on five publishers (<1% mobile).

Sears Holding Corporation 
3333 Beverly Rd.
Hoffman Estates, IL 60179
(847) 286-2500

Kelly McGann
Chief Marketing Officer & Head, e-Commerce – Kenmore, Craftsman & DieHard
(847) 286-2500
kelly.mcgann@searshc.com

Bill Kiss 
Chief Digital Marketing Officer – Sears & Kmart
(847) 286-2500
bill.kiss@searshc.com

Kelly Cook
Chief Marketing Officer – Kmart
(847) 286-2500
kelly.cook@searshc.com