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Lee Jeans | Company Profile, Marketing Contacts, Media Spend, Brands




Lee Jeans, based in Merriam, KS, is an international manufacturer and retailer of denim and casual wear clothing. The company, a subsidiary of VF Corporation, distributes products through a network of major and small retailers on a global scale. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (913) 384-4000
Main Fax (913) 384-0190
Primary Address
9001 West 67th Street
Merriam, KS 66202-3699
USA

Lee Jeans Contacts

Contacts (5/7)
Name Title State
Joseph D. President KS
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (913) 384-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 9001 West 67th Street
Merriam, KS
66202-3699
USA

Kim Y. Vice President, Marketing KS
Bill L. Vice President, Sales KS
Kyle K. Director, Brand Marketing KS
Jim H. Manager, Human Resources KS

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Lee Jeans ********
Lee Dungarees ******
Lee Premium Select *
Riders by Lee ********
Lee Platinum Label ******

Agency Relationships


Brand Agency Service From To
*** ********* ******* ********* Media Buying, Media Planning unknown present
*** ********* ****+******** ********** Public Relations, Social 2016 present
*** ***** ******* ********* Media Buying, Media Planning 2014 present
*** ***** ****+******** ********** Public Relations, Social 2016 present
*** ******* *** ****+******** ********** Public Relations, Social 2016 present

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DailyVista

Lee Jeans brand gets new president


The Story
Apparel giant VF Corp. just named a new president of its Lee Jeans brand, according to The Wall Street Journal.
 
Greensboro, N.C.-based VF Corp. named Joseph Dzialo president of the Lee Brand. Dzialo replaces Gordon Harton who retired from the post in April.
 
Dzialo previously served as senior vice president and general manager of sales at footwear and apparel maker Timberland Co.
 
The company said Dzialo will “have responsibility for the continued revitalization of the Lee Jeans brand in the U.S.”
 
Under Harton’s leadership, Merriam, Kan.-based Lee Jeans successfully introduced two new sub-brands, Lee Dungarees and One True Fit. The company also launched Lee National Denim Day, a yearly cause-related marketing event that has evolved into the world's largest single-day fundraiser for breast cancer.
 
The Research
We called Lee Jeans to learn more about Dzialo’s plans for the division.
 
We spoke to Liz Cahill, director of advertising & public relations, who told us that the Dzialo hadn’t yet come into the office. She said that he won’t start until Sept. 25, so she couldn’t discuss any plans until after that day.
 
She did tell us that his name is pronounced “Z-allo.”
 
While we had her on the phone, we asked Cahill if her agency was using any niche marketing companies such as youth marketing or multicultural marketing.
 
“Not at this point,” she said.
 
According to The List database, New York-based Arnold Worldwide serves as Lee’s agency of record, an account won in January. New York-based Mediaedge:cia handles media buying for the brand. Lee Jeans spends $30 million on advertising annually, according to Nielsen Media Research.
 
Earlier this year, the company launched an integrated master-brand strategy around a “Find What Fits” theme. The campaign included in-store promotions, interactive advertising and retail circulars.
 
Prior to joining Timberland, Dzialo worked as president and chief operating officer of LCA-Vision Center (DailyVista article), a chain of laser surgery outlets. Before that he worked in the 1990s as head of the Easy Sprit shoe brand. Prior to that, Dzialo handled U.S. marketing for LensCrafters.
 
The Direction
We doubt that Dzialo’s going to come in and put the Arnold Worldwide account into review, but stranger things have happened. At the least, Dzialo’s new leadership should create a receptive mood from marketing executives eager to come to the new boss with some ideas on the table.  
Lee Jeans
9001 West 67th Street
Merriam, KS 66202
(913) 384-4000
 
Liz Cahill
Director of Advertising & Public Relations
(913) 384-4000 x. 511
 
Kent Pech
Vice President of Retail Marketing
(913) 384-4000 x. 739
 
Joseph Dzialo
President
(913) 384-4000