Back to All Companies

Puma North America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Puma North America, Inc. is the US arm of German sportswear manufacturer, Puma AG Rudolf Dassler Sport. The company is known for its athletic and casual footwear but has ventured into other merchandise, including men's travel sportswear, eye-wear, sports apparel and accessories sold under the Puma, Cobra golf, and Tretorn brands. The US corporate headquarters are based in Westford, MA. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (978) 698-1000
Main Fax (978) 698-1150
Primary Address
10 Lyberty Way
Westford, MA 01886
USA

Puma North America, Inc. Contacts

Contacts (5/18)
Name Title State
Jay P. President MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (978) 698-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 10 Lyberty Way
Westford, MA
01886
USA

Chris H. Vice President, eCommerce MA
Ann U. Head, Consumer Marketing MA
Adriana F. Director, Marketing & eCommerce MA
Jordan P. Director, Marketing, Ecommerce MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Puma North America, Inc. *******
Teamsport *
Puma ******
Cobra Golf *****

Agency Relationships


Brand Agency Service From To
***** **** ***, ***. AOR - creative 2014 present
**** *************** media buying & planning unknown present
**** ********** AOR - digital 2014 present
**** ***** *******, ***. ***+ public relations 2002 present
**** ***** *******, ***. *** creative 2013 present

See Winmo sales intelligence in action

Recent Discussions

Who is the President of Puma North America, Inc.?

Who is the marketing contact for Apparel & Accessories in MA

What is the email of the Vice President, eCommerce of Puma North America, Inc.?

What is direct phone of the Head, Consumer Marketing of Puma North America, Inc.?

Who is the AOR - creative agency of Puma North America, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Puma to revisit brand roots, hires Ogilvy for global PR


Subject: traditional, digital, sports marketing, sponsorship

Company: Puma, sportswear manufacturer known for athletic and casual footwear, sports apparel and accessories, with North American headquarters in Westford, Mass.

Opportunity: Puma has selected a new global consumer PR agency. Look for the company’s marketing budget to expand as the brand refocuses on its athletic roots. 

Additional Insight

Puma has selected here).

CEO Bjoern Gulden has alluded that the brand will try to get away from fashion and lifestyle positioning and revert back to its football and athletic roots. This about-face is expected to come with a bigger marketing budget, so look for opportunities as Puma readies its “Forever Faster” global campaign.

Competitors:  Puma’s global sales have fallen well behind those of its two biggest competitors, Nike and Adidas. Puma also reported that sales were down 25% for Q1 2014.  Note, however, that Puma did sign Arsenal from Nike earlier this year, inking the largest sponsorship agreement in the company’s history. 

Media Spend: Media spend for Puma has plummeted over the last two years, down to $2.4 million in 2013 from $16.9 in 2011. Expect for this number to increase in the coming months, however, as the brand undergoes a revamp.

Puma North America 
10 Lyberty Way
Westford, MA 01886
(978) 698-1000

Philippe Gautier
Chief Operating Officer – North America
(978) 698-1000
philippe.gautier@puma.com 

Theo Keetell
Senior Director, Marketing
(978) 698-1000
theo.keetell@puma.com