Back to All Companies

Polaris Industries, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Polaris Industries, headquartered in Medina, MN, is a motor vehicles company. Polaris Industries designs, manufactures, and distributes all terrain vehicles (ATV's), snowmobiles, Ranger utility vehicles, and Victory motorcycles. Polaris also produces the Pure Polaris line of accessories and garments.

Main Telephone (763) 542-0500
Main Fax (763) 542-0599
Primary Address
2100 Highway 55
Medina, MN 55340-9770
USA

Polaris Industries, Inc. Contacts

Contacts (5/37)
Name Title State
Matt H. President - Off-Road Vehicles MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (763) 542-0500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2100 Highway 55
Medina, MN
55340-9770
USA

Mike S. Executive Vice President, Finance & Chief Financial Officer MN
Scott W. Chief Executive Officer MN
Michael D. President - International MN
Craig S. Chief Marketing Officer MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Polaris Industries, Inc. *****
Polaris ATVs ********
Polaris Motorcycles *******
Indian Motorcycles *****
Slingshot ******

Agency Relationships


Brand Agency Service From To
****** *********** **** *** Creative, Media Buying, Media Planning 2015 present
******* **** ********** AOR - media buying & planning 2015 present
******* **** **** *** Creative, Media Buying, Media Planning 2015 present
******* **********, ***. ********** AOR - media buying & planning 2015 present
******* **********, ***. ***** Public Relations unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the President - Off-Road Vehicles of Polaris Industries, Inc.?

Who is the marketing contact for Apparel & Accessories in MN

What is the email of the Executive Vice President, Finance & Chief Financial Officer of Polaris Industries, Inc.?

What is direct phone of the Chief Executive Officer of Polaris Industries, Inc.?

Who is the Creative, Media Buying, Media Planning agency of Polaris Industries, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Q2, Q4 Male Media Opps: Indian Motorcycles looks to ‘tell brand story' to take on larger competitors


Subject: digital, online video, social media, direct, email marketing

Company: Winmo), a brand in Polaris Industries portfolio

Opportunity: In an effort to attract more fans, Indian Motorcycles is focusing on its heritage. This past weekend, customer who test-rode an Indian motorcycle at their local dealership left with a handcrafted piece of Indian Motorcycle art. Stencil artist Matthew Curran was selected by Indian and Saatchi & Saatchi agency Team One to create the art, which feature Indian’s Chief Dark Horse motorcycle and its signature Indian Red paint. This giveaway, said Indian Motorcycle director of marketing Reid Wilson, “gives our dealers a great opportunity to talk to new customer and bring new people into the brand.” The effort was promoted by an online video of Curran developing the prints and was posted on Indian’s social channels and emailed to its mailing lists. 

According to Wilson, the promotion fits in with Indian’s “Be Legendary” tagline and appeals to the brand’s target male baby boomer and Gen X audience. However, the brand is also looking to appeal to the next generation of motorcycle riders. Since Indian is much smaller than competitors such as Harley-Davidson, Wilson said the goal is to tell the Indian story without having to invest a lot in media.

Readers – this means those with high ROI earned and paid media ideas should pitch Indian. Team One has been Indian’s AOR for almost a year.

Additional Information

Competitors: Read about WinmoEdge’s take on largest competitor Harley-Davidson here

National TV Spend: Per here).

Digital Breakdown: In 2016, Indian has run 21 display ads on 63 publishers (5% mobile). Top ad destinations include motorcyclecruiser.com, cycletraders.com, hotbikeweb.com and cycleworld.com (<1% site direct versus programmatic). For the same period 2015, the brand ran 12 display ads on 206 publishers (<1% mobile; 19% placed site direct).

For comparison, in 2015 the brand ran 114 display and seven high impact ads on 743 publishers (21% mobile). Top ad destinations included cycletrader.com, thestate.com and asgolounge.com (11% site direct). Indian also ran four standard and three overlay ads in 2015.

Winmo
2100 Highway 55 
Medina, MN 55340
(763) 542-0500

Reid Wilson 
Director, Marketing – Indian Motorcycle (since Nov. 2015)
(763) 542-0500
reid.wilson@polaris.com