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Polaris Industries, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Polaris Industries, headquartered in Medina, MN, is a motor vehicles company. Polaris Industries designs, manufactures, and distributes all terrain vehicles (ATV's), snowmobiles, Ranger utility vehicles, and Victory motorcycles. Polaris also produces the Pure Polaris line of accessories and garments.

Main Telephone (763) 542-0500
Main Fax (763) 542-0599
Primary Address
2100 Highway 55
Medina, MN 55340-9770
USA

Polaris Industries, Inc. Contacts

Contacts (5/43)
Name Title State
Mike S. Executive Vice President, Finance & Chief Financial Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (763) 542-0500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2100 Highway 55
Medina, MN
55340-9770
USA

Scott W. Chief Executive Officer MN
Ryan A. Executive Vice President, Finance & Chief Financial Officer MN
Michael D. President - International MN
Craig S. Chief Marketing Officer MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Polaris Industries, Inc. ******
Polaris ATVs *******
Polaris Motorcycles *******
Indian Motorcycles ******
Slingshot *****

Agency Relationships


Brand Agency Service From To
****** *********** **** *** Creative 2015 present
******* **** ********** AOR - media buying & planning 2015 present
******* **********, ***. ********** AOR - media buying & planning 2015 present
******* **********, ***. ***** Public Relations unknown present

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DailyVista

Polaris prepares to launch three-wheel roadster, continue Indian Motorcycle marketing


new ad and experiential opportunities. 

The company, known also for its snowmobiles and ATV lineup, isn’t providing many specifics around Slingshot but we do know that Michael Jonikas, VP of Snowmobiles and Slingshot, is leading the vehicle’s launch efforts. 

Slingshot is comparable to BRP’s differences include a steering wheel instead of handlebars.

Indian Motorcycle’s Marketing Efforts: Besides Slingshot, look for ad efforts to continue behind Indian Motorcycle after the 112-year-old brand’s  and Canada by the end of 2014.

Polaris acquired Indian two years ago to be the answer to Harley-Davidson, which controls 80 percent of the North American market. In comparison, Harley Davidson's primary competitors in the heavy-weight motorcycle segment had an average market share of just 5 percent, though Victory does continue to expand its lead as the No. 2 heavyweight motorcycle brand.

MDC Partners' Colle+McVoy handles Indian’s advertising, design, print, retail and interactive marketing strategy. 

Polaris’s motorcycle sales accelerated significantly in the fourth quarter ended Dec., up 94% driven entirely by Indian,  said Bennett Morgan, president and chief operating office. For calendar year 2013, motorcycle revenue increased 12% year-over-year.

Polaris’s advertising spend was $74 million last year, much higher than previous years because of the Indian launch, according to the company. In 2012, Polaris spent $58.6 million in 2012 and $48.9 million in 2011.

 Polaris Industries 
2100 Highway 55
Medina, MN 55340 
(763) 542-0500 
  
Scott Wine 
Chief Executive Officer 
(763) 542-0500 
scott.wine@polarisind.com 
  
Steve Menneto 
Vice President of Polaris Motorcycles 
(763) 542-0500 
steve.menneto@polarisind.com 

Michael Jonikas
Vice President, Snowmobiles & Slingshot
(763) 542-0500

Rod Krois 
Marketing Director – Indian Motorcycle 
(763) 542-0500 
rod.krois@polarisind.com 
  
Kim Weckert 
Director, Interactive Customer Experience 
(763) 542-0500 
kim.weckert@polarisind.com