Polaris Industries, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Polaris Industries, headquartered in Medina, MN, is a motor vehicles company. Polaris Industries designs, manufactures, and distributes all terrain vehicles (ATV's), snowmobiles, Ranger utility vehicles, and Victory motorcycles. Polaris also produces the Pure Polaris line of accessories and garments.
|Main Telephone||(763) 542-0500|
|Main Fax||(763) 542-0599|
Polaris Industries, Inc. ContactsContacts (5/44)
|Mike S.||Executive Vice President, Finance & Chief Financial Officer||MN|
Sample of Associated Brands
|Scott W.||Chief Executive Officer||MN|
|Ryan A.||Executive Vice President, Finance & Chief Financial Officer||MN|
|Michael D.||President - International||MN|
|Craig S.||Chief Marketing Officer||MN|
|Polaris Industries, Inc.||******|
|****** ***********||**** ***||Creative||2015||present|
|******* ****||**********||AOR - media buying & planning||2015||present|
|******* **********, ***.||**********||AOR - media buying & planning||2015||present|
|******* **********, ***.||*****||Public Relations||unknown||present|
Who is the Executive Vice President, Finance & Chief Financial Officer of Polaris Industries, Inc.?
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What is the email of the Chief Executive Officer of Polaris Industries, Inc.?
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Male Media Opps: Slingshot to receive ‘aggressive' marketing investments
Subject: digital, TV, print, radio, social media
Company: Winmo), headquartered in Medina, MN, designs, manufactures and distributes ATVs, snowmobiles, Ranger utility vehicles and Victory motorcycles. The company also produces the Pure Polaris line of accessories and garments.
Opportunity: Per COO Bennett Morgan’s remarks in the Q4 earnings transcript, Polaris is planning “aggressive” marketing investments for the Slingshot three-wheeled motorcycle. Slingshot is entering its second year on the market, and Morgan expects growth to be strong (read more about DV’s take on the initial Slingshot launch reports that interest has far exceeded expectations for sales and profitability.
As such, male-focused ad support for Slingshot should be up this year and beyond, especially with three-wheeler Elio set to begin production at the end of 2016 (research here). However, keep in mind that while both are (or will be) classified as motorcycles by the government, Slingshot is positioned as fun/power and Elio targets the eco-friendly crowd.
According to The List, rEvolution handles media buying and planning for Polaris Industries.
Media Spend: According to Kantar Media, Polaris spent $24.7 million on measured media in 2014 – and $10.7 million through Q3 2015. Most of the company’s spend in 2015 was allocated to cable and network TV ($5.9 million), while the remainder went largely to print ($2.2 million), digital display ($1.5 million) and radio ($1.04 million).
TV Breakdown: Per iSpot, Polaris spent $11.4 million on national TV ads in 2015 – fairly evenly, too, with lulls from Jan. to April and May to July. This is slight decrease from 2014, when the company spent $13.9 million on national TV. See charts for 2015 channel/show targeting. Slingshot did not run any national TV ads in 2015, iSpot reports.
Digital Breakdown: Slingshot, in its first year, ran 20 standard ads on about 2,500 publishers (<1% mobile), 99% of which were placed programmatically versus site direct, according to Moat. News, auto and entertainment publishers were targeted the most. Top ad destinations included topgear.com, carsforsale.com, sailinganarchy.com and andyssutoreport.com.
2100 Highway 55
Medina, MN 55340
Vice President, Slingshot (since May 2015)