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Target Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Minneapolis, MN, Target is a national discount chain that currently operates in the United States and sells a variety of items. The company's business units include commercial interiors, financial services, sourcing services/associated merchandising corporation and Target.com.

Main Telephone (612) 304-6073
Main Fax (612) 696-3955
Primary Address
1000 Nicollet Mall
Minneapolis, MN 55403
USA

Target Corporation Contacts

Contacts (5/104)
Name Title State
Todd W. Chief Creative Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (612) 304-6073
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Nicollet Mall
Minneapolis, MN
55403
USA

Laysha W. Executive Vice President & Chief Corporate Social Responsibility Officer MN
Brian C. Chief Executive Officer & Chairman MN
Casey C. President, Multichannel & Senior Vice President, Merchandising MN
Aaron A. Chief Executive Officer - Canada MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Target Corporation *********
Merona ********
Target.com ********
REDcard ********
Mossimo Supply Co. *

Agency Relationships


Brand Agency Service From To
****** *********** ********** *********, ***. AOR - multicultural 2012 present
****** *********** ******* ******* ******* Digital, Media Planning unknown present
****** *********** ***** + ***** In-Store Marketing 2015 present
****** *********** ******** Creative, Experiential 2012 present
****** *********** **** ***** ******** - ****** Media Planning 2016 present

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DailyVista

Q4 Media Opps: No. 490 Target begins cross-channel buying review, will expand programmatic buying


Subject: Digital, adtech, martech

Company: Target

Opportunity: Target has announced that it has begun a review of its programmatic and cross-channel buying. The review is meant to find a shop to assist Target's in-house digital marketing and buying. According to a company spokesperson, Target is “focused on expansion of [its] internal, modern CRM and data-driven marketing capabilities by considering partnerships in the following key areas: platform capability for cross-channel media activation (programmatic, social, video, etc), complementary audience development and measurement and reporting products. Target has its own private exchange marketplace and is now looking for a partner who can help it do more with the data and technology it already has.

The List's agency roster for Target includes  LatinWorks Marketing, Inc. (Hispanic)

 

Additional Information

Exectuive Appointments: Earlier this year, Target snagged one of MillerCoors top media execs –  Stevie Benjamin joined Target as VP of media strategy (more here). Also, around a year ago, Kristi Argyilan came to Target to support its programmatic push (research here).

Media Spend: According to Kantar Media, Target spent $727.9 million on measured media. Just over half of this was allocated to broadcast ads, while the remainder was split between print (24.4%), digital (10.1%) and Hispanic (8.6%).

TV Breakdown: ISpot.tv reports that Target has spent $130. 7 million on national TV ads since January. The most money has been spent to air ads on ABC, CBS, NBC, TBS and FOX during shows such as “The Big Bang Theory,” “The Voice,” “The 57th Annual Grammy Awards,” “The Bachelor” and “2015 NCAA Basketball Tournament.”

Digital Breakdown: Per Moat, Target has run 2,226 display ads on 7,892 publishers so far this year (26% mobile). Top ad destinations include target.com, tasteofhome.com, fandango.com, vogue.com and about.com. While Target has its own private exchange, 11% of 2015's ads have been placed site direct.

For the same period in 2014, Target ran 2,230 creatives on 5,973 publishers (publishers included: univision.com, people.com, bhg.com and hgtv.com).

Target Corporation
1000 Nicollet Mall
Minneapolis, MN 55403
(612) 304-6073

Ms. Stevie Benjamin 
Vice President, Media Strategy
(612) 304-6073
stevie.benjamin@target.com

Kristi Argyilan
Senior Vice President, Marketing
(612) 304-6073
Kristi.argyilan@target.com