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HanesBrands, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Hanesbrands, Inc. is a global consumer goods company based in Winston-Salem, NC. The company primarily sells apparel essentials such as bras, panties, t-shirts, men's & children's underwear, hosiery, socks, casualwear, and activewear.

Main Telephone (336) 519-8080
Main Fax (336) 519-4328
Primary Address
1000 East Hanes Mill Road
Winston-Salem, NC 27105
USA

HanesBrands, Inc. Contacts

Contacts (5/48)
Name Title State
Howard U. President, Innerwear NC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (336) 519-8080
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 East Hanes Mill Road
Winston-Salem, NC
27105
USA

Nadine H. President - Champion AW North America NC
Rich N. Executive Chairman NC
Sidney F. Chief Branding Officer, Hanes Brand NC
Jon Z. Chief Consumer Engagement Officer NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bali *
Barely There *
Flexees *
Hanes Her Way *
Just My Size *****

Agency Relationships


Brand Agency Service From To
**** ********* | ***** media buying & planning unknown present
**** *'****** ****** ************** AOR - creative 2011 present
****** ***** ********* | ***** media buying & planning unknown present
****** ***** ********** AOR - creative 2004 present
****** ***** *** ****** ****** creative, digital, media buying & planning 2006 present

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Recent Discussions

Who is the President, Innerwear of HanesBrands, Inc.?

Who is the marketing contact for Apparel & Accessories in NC

What is the email of the President - Champion AW North America of HanesBrands, Inc.?

What is direct phone of the Executive Chairman of HanesBrands, Inc.?

Who is the media buying & planning agency of HanesBrands, Inc.?

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WinmoEdge

Digital, e-Commerce Opps: Champion relaunches website


Subject: digital, e-Commerce, social media

Brand:HanesBrands portfolio, based in Winston-Salem, NC. 

Opportunity: HanesBrand has relaunched the Champion athletic website by “introducing fresh content that speaks to the long-standing heritage of the brand and its cutting-edge technology and on-trend innovations.” The website was created by here).  Look for digital, social media and e-Commerce opportunities around the launch

Additional Insight

Competitors:  Delta Apparel-owned Soffe does present competition to Champion (more info on Soffe here).

Media Spend: According to Kantar Media, Champion spent $4.6 million on measured media in 2014 – which is 8.7% of HanesBrands overall media spend.  Note that 90.8% of Champion’s spend was allocated to print ads ($4.2 million). The remainder went to digital ads.  According to Moat, Champion ran standard display ads on 1,133 publishers in 2014 – 47% of which were purchased directly.  While ads were run relatively evenly through the year, there was a spike in late March – early April.

Agency Relationships: According to The List, Publicis North America handles creative for Champion.

HanesBrands, Inc.
1000 East Hanes Mill Road
Winston-Salem, NC 27105
(336) 519-8080

Sidney Falken 
Chief Branding Officer – HanesBrand
(336) 519-8080
sidney.falken@hanesbrands.com

Linda Rephann 
Senior Marketing Manager – Champion
(336) 519-5380
linda.rephann@hanesbrands.com

Cathy Marchant 
Director, Brand Marketing – Champion 
(336) 519-7532
cathy.marchant@hanesbrands.com