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HanesBrands, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Hanesbrands, Inc. is a global consumer goods company based in Winston-Salem, NC. The company primarily sells apparel essentials such as bras, panties, t-shirts, men's & children's underwear, hosiery, socks, casualwear, and activewear.

Main Telephone (336) 519-8080
Main Fax (336) 519-4328
Primary Address
1000 East Hanes Mill Road
Winston-Salem, NC 27105
USA

HanesBrands, Inc. Contacts

Contacts (5/47)
Name Title State
Howard U. President, Innerwear NC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (336) 519-8080
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 East Hanes Mill Road
Winston-Salem, NC
27105
USA

Nadine H. President - Champion AW North America NC
Rich N. Chairman & Chief Executive Officer - Hanesbrands, Inc. NC
Sidney F. Chief Branding Officer, Hanes Brand NC
Jon Z. Chief Consumer Engagement Officer NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bali *
Barely There *
Hanes Her Way *
Just My Size *
Silk Reflections *

Agency Relationships


Brand Agency Service From To
**** ********* | ***** media buying & planning unknown present
**** *'****** ****** ************** AOR - creative 2011 present
****** ***** ********* | ***** media buying & planning unknown present
****** ***** ********** AOR - creative 2004 present
****** ***** *** ****** ****** creative, digital, media buying & planning 2006 present

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Recent Discussions

Who is the President, Innerwear of HanesBrands, Inc.?

Who is the marketing contact for Apparel & Accessories in NC

What is the email of the President - Champion AW North America of HanesBrands, Inc.?

What is direct phone of the Chairman & Chief Executive Officer - Hanesbrands, Inc. of HanesBrands, Inc.?

Who is the media buying & planning agency of HanesBrands, Inc.?

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DailyVista

Digital, e-Commerce Opps: Champion relaunches website


Subject: digital, e-Commerce, social media

Brand:HanesBrands portfolio, based in Winston-Salem, NC. 

Opportunity: HanesBrand has relaunched the Champion athletic website by “introducing fresh content that speaks to the long-standing heritage of the brand and its cutting-edge technology and on-trend innovations.” The website was created by here).  Look for digital, social media and e-Commerce opportunities around the launch

Additional Insight

Competitors:  Delta Apparel-owned Soffe does present competition to Champion (more info on Soffe here).

Media Spend: According to Kantar Media, Champion spent $4.6 million on measured media in 2014 – which is 8.7% of HanesBrands overall media spend.  Note that 90.8% of Champion’s spend was allocated to print ads ($4.2 million). The remainder went to digital ads.  According to Moat, Champion ran standard display ads on 1,133 publishers in 2014 – 47% of which were purchased directly.  While ads were run relatively evenly through the year, there was a spike in late March – early April.

Agency Relationships: According to The List, Publicis North America handles creative for Champion.

HanesBrands, Inc.
1000 East Hanes Mill Road
Winston-Salem, NC 27105
(336) 519-8080

Sidney Falken 
Chief Branding Officer – HanesBrand
(336) 519-8080
sidney.falken@hanesbrands.com

Linda Rephann 
Senior Marketing Manager – Champion
(336) 519-5380
linda.rephann@hanesbrands.com

Cathy Marchant 
Director, Brand Marketing – Champion 
(336) 519-7532
cathy.marchant@hanesbrands.com