Ann Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in New York, NY, Ann Taylor Stores Corporation is a retail chain for women's clothing offering classic suits, dresses, shoes and accessories. Ann Taylor Stores Corporation operates three clothing store divisions: Ann Taylor, Ann Taylor Loft and Anne Taylor Factory.
|Main Telephone||(212) 541-3300|
|Main Fax||(212) 541-3379|
Ann Inc. ContactsContacts (5/33)
|Michael N.||Chief Financial Officer & Chief Operations Officer||NY|
Sample of Associated Brands
|Michael J.||Chief Technology Officer||NY|
|Gary M.||Chief Executive Officer||NY|
|Catherine F.||Senior Vice President, Corporate Communications - Ascena Retail Group, Inc||NY|
|Michelle H.||Senior Vice President, Marketing - LOFT & Lou & Grey||NY|
|Ann Taylor LOFT||******|
|Lou & Grey||******|
Who is the Chief Financial Officer & Chief Operations Officer of Ann Inc.?
Who is the marketing contact for Apparel & Accessories in NY
What is the email of the Chief Technology Officer of Ann Inc.?
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Q3-Q4 Media Opps: Ascena acquires Ann Taylor, Loft, digital enhancements to continue
Subject: digital, omni-channel
Company:Ascena Retail Group, parent company of Dress Barn, Tween Brands, Maurices and Charming Shoppes (Land Bryant, Catherine’s).
Opportunity: In a deal that’s estimated value is $2.2 billion, Ascena Retail Group has agreed to acquire here), Ann’s similar plans should receive a nice bump once the deal closes. The key Q3/Q4 shopping period is around the corner, but target revenue for next year’s back-to-school and holiday shopping, as well.
Target Customers: Affluent 30+ women looking for professional attire
Competitors: Ann's women's work-wear rivals include like New York & Co., Chico’s FAS, Talbots and
Media Spend: According to Kantar Media, Ann Inc. spent $10.8 million on measured media in 2014 – a 7.9% increase over 2013. $7.2 million of this spend was allocated to broadcast ads, while the remainder was allocated to digital spend ($3.6 million).
Per Moat, Ann Taylor ran 94 standard display ads on 337 publishers in 2014 – 48% of which were purchased directly from the publisher. Top ad destinations were lifestyle, magazine, finance and news sites such as peoplestylewatch.com, refinery29.com, instyle.com and allyou.com. Note that ads were run mainly in March, April (Wedding Collection launch), Sept. and Oct. (Fall Wedding Collection launch). 2015′s digital buys are running along the same line as last years, with lifestyle sites still leading the pack, with local paper and news sites right behind.
Agency Relationships: According to The List, Ann Taylor handles media buying and planning in-house and MSLGroup is the AOR.
Seven Times Square
New York, NY 10036
Senior Vice President, Marketing – LOFT
Vice President, Marketing