Diane Von Furstenberg | Company Profile, Marketing Contacts, Media Spend, Brands
Diane Von Furstenberg Studio is a women's designer clothing line. Diane Von Furstenberg Studio, headquartered in New York, NY, designs upscale women's clothing including maternity wear & fragrances.
|Main Telephone||(212) 753-1111|
|Main Fax||(212) 753-1180|
Diane Von Furstenberg ContactsContacts (5)
|Sarah W.||Chief Marketing Officer||NY|
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|Riva P.||Chief Executive Officer||NY|
|Grace C.||Senior Vice President, Global Marketing & Communications||NY|
|Irene B.||Director, Online Merchandising||NY|
|Lisa P.||eCommerce Project Manager||NY|
|Diane Von Furstenberg||******|
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Score 71 – Account in Jeopardy – Diane von Furstenberg hires new CMO
Subject: Social media, digital, online, outdoor, print, sponsorship, events
Company: Winmo profile)
Opportunity: Hired Sarah Willersdorf as CMO as DVF continues to evolve into a lifestyle brand to better reach mature millennial women and younger customers evolving from fast fashion. Therefore, agencies with deep fashion and luxury brand experience should have the advantage as Willersdorf evaluates strategy and budgets. Use DVF’s
Fashion endemic sellers will have the edge securing paid media revenue, but DVF decision makers should also be receptive to lifestyle, music and entertainment related pitches since they’re going after younger women in new ways.
Experience: Willersdorf was with Boston Consulting Group since 2006, culminating as partner and managing director.
Media Spend: DVF spent almost $2 million on measured media through the first three quarters of 2015, down from the $6 million allocated for all of 2014, according to Kantar Media. About 80% of last year’s budget went to national magazine ads. The remainder was split between Sunday magazines, display and newspaper buys.
Digital Breakdown: Last year, 206 standard ads and 38 high impact ads appeared on about 640 publishers (<1% mobile), 82% of which were placed site direct versus programmatically, Moat reports. Fashion and entertainment sites made up the bulk of activity, led by nymag.com, refinery29.com, eonline.com, vogue.com, greatist.com and vulture.com.
872 Washington St.
New York, NY 10018