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L Brands | Company Profile, Marketing Contacts, Media Spend, Brands




Holding company L Brands formerly known as Limited Brands, Inc., based in Columbus, OH, operates under the Bath & Body Works, C.O. Bigelow, Henri Bendel, Victoria's Secret and White Barn Candle Company brand names. The company is organized into three business segments: Apparel, Beauty & Personal Care, and Lingerie.

Main Telephone (212) 424-0400
Main Fax
Primary Address
666 5th Avenue
Fifth Floor
New York, NY 10103
USA

L Brands Contacts

Contacts (5/21)
Name Title State
Chris F. President - Henri Bendel NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 424-0400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 666 5th Avenue
Fifth Floor
New York, NY
10103
USA

Ed R. Chief Marketing Officer - L Brands OH
Leslie W. Chairman, President & Chief Executive Officer - Limited Brands OH
Martyn R. Special Executive & Chief Administrative Officer OH
Bruce S. Counselor & Vice Chairman International OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
C.O. Bigelow *
The White Barn Candle Co. *
La Senza ****

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DailyVista

Limited Brands plans international growth


The Story
In a move to expand its international reach, Limited Brands announced that it has formed a new business division, Limited Brands Canada, according to the  Limited Brands spokesperson Robin Hoffman said that two of Nemeroff’s priorities will be increasing sales at existing La Senza stores in Canada, and to open additional stores under the Bath and Body Works, Victoria’s Secret Pink and Victoria’s Secret brands.

“Under Nemeroff’s leadership, the company is reinvesting in La Senza stores and will be introducing a new design,” Hoffman said. “This focus will enable the company to achieve its goal of $1 billion in incremental sales growth in Canada over the next three years.”
According to The List database, Irvine, Calif.-based Alcone Marketing Group is Limited Brands’ agency of record.

According to The Nielsen Company, Limited Brands spent about $63 million on media in 2008. About $40 million was spent on network television ads, about $12 million was spent on national magazine ads and about $7 million was spent on cable television ads.


La Senza Corporation/Limited Brands Canada
1608, Boulevard St-Regis
Dorval, QC H9P 1H6 C
(514) 684-7700

Joanne Nemeroff
President, La Senza Corporation & Limited Brands Canada
(514) 684-7700

Limited Brands, Inc.
Three Limited Parkway
Columbus, OH 43230
(614) 415-8000

Ed Razek 
Chief Marketing Officer & President, Brand & Creative Services, Limited Brands
(614) 415-8000
erazek@limitedbrands.com