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Abercrombie & Fitch Company | Company Profile, Marketing Contacts, Media Spend, Brands




Abercrombie & Fitch, headquartered in New Albany, OH, is an upscale retailer appealing to a young, image-conscious consumer through its four divisions. The company operates Abercrombie & Fitch stores in malls and retail centers across North America. The company appeals to teenagers through its Hollister Co. chain of stores

Main Telephone (614) 283-6500
Main Fax (614) 283-6710
Primary Address
6301 Fitch Path
New Albany, OH 43054
USA

Abercrombie & Fitch Company Contacts

Contacts (5/32)
Name Title State
Willie S. Chief Marketing Officer OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (614) 283-6500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6301 Fitch Path
New Albany, OH
43054
USA

Joanne C. Executive Vice President & Chief Financial Officer OH
Fran H. President & Chief Merchandising Officer OH
Stacia A. Brand President - Abercrombie Kids OH
Kristin S. Brand President - Hollister Co. OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Abercrombie & Fitch Company *******
Hollister ******
The A&F Club ******
abercrombie kids *****
A&F ******

Agency Relationships


Brand Agency Service From To
*********** & ***** ******* ********* Digital present unknown
*********** & ***** ******* ***** ****** **. Digital 2013 present
*********** **** ********* Digital unknown present
********* ********* Digital unknown present

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WinmoEdge

Accounts on the move recap for the week of April 11


Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “WinmoEdge Reports” once it moves off the front page of the site. 

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.

 

Children's Healthcare of Atlanta (Atlanta, GA)

New Agency: Chemistry

Incumbent: Three Atlanta

Scope of Work: Media Buying & Planning

Additional Insight: Even though Chemistry has an Atlanta office it looks like ad dollars are coming out of Pittsburgh. We'll keep you posted. Therefore, Georgia sellers should start introducing themselves now to agency side contacts to be top-of-mind for future branding and direct response placements. Focus your pitch on the second half of the year, when CHOA tends to run most of its advertising, according to Kantar Media.

 

The Coffee Bean & Tea Leaf (Los Angeles, CA)

New Agency: Pitch

Incumbent: Art Machine

Scope of Work: Creative

Additional Insight: As creative AOR, Pitch will develop brand positioning for the specialty coffee and tea retailer across digital, social, print, OOH, in-store and radio channels. The first work from Pitch is expected to break during Q2, so sellers should continue to go after ad dollars tied to the new campaign. CBTL's presence is strongest in the Northeast and California, so sellers in these markets should have the advantage here.

 

V8 (Camden, NJ)

Opportunity: After announcing plans to run ad campaigns for its newest juice product, Veggie Blends (morehere), the juice brand has released three new TV ads. Titled “Taste Test,” “Veggie Power to the People” and “Good Morning Indeed” the ads all focus on satisfying taste to consumers during the peak of the fresh pressed juice trend. 

Additional Insight: V8 has struggled the last few years due to consumers' shunning preservative filled shelf-stable juices and its ad spend has plummeted as a result. But V8 sees Veggie Blends as its way to regain consumers even though it's still a shelf-stable beverage.

 

Netflix (Los Gatos, CA)

New Agencies: Palisades, LA

Incumbent: MEC is still handling most of Netflix’s account

Scope of Work: Media Buying & Planning

Additional Insight: We started hearing rumblings in February that 

 

Food Lion (Salisbury, NC)

New Agency: Assembly

Scope of Work: Media Buying & Planning

Additional Insight: We've confirmed that while 

 

Cadillac (Detroit, MI)

New Agency: Kovert Creative

Scope of Work: Global PR

Additional Insight: As Cadillac's global PR shop, Kovert is tasked with developing and executing overall brand, product and corporate communications strategies. Kovert, which was selected after a multi-agency review process, is expected to build brand awareness and elevate Cadillac's position as a leader in the global premium automotive market. Work will be handled out of Kovert's NYC office, with support from its LA team.

 

SodaStream (Mt Laurel, NJ)

New Agency: The Pollack PR Marketing Group

Scope of Work: PR

Additional Insight: Due to ongoing struggles and falling soda consumption, SS pivoted last year (research 

 

Coty (New York)

Opportunity: Reviewing creative and digital accounts 

Incumbent: ZenithOptimedia

Scope of Work: Creative and Digital 

Additional Insight: 

 

Lenovo (Morrisville, NC)

Opportunity: It's been confirmed that Lenovo is in the middle of a social media review.

Additional Insight: