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Nike, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Beaverton, OR based Nike, Inc. is a leading designer, manufacturer and marketer of athletic shoes, apparel, equipment and accessories. In addition to its flagship brand, the company has several wholly-owned subsidiaries, including Converse Inc., Cole Haan, Umbro Ltd. and Hurley International.

Main Telephone (503) 671-6453
Main Fax (503) 671-6300
Primary Address
One Bowerman Drive
Beaverton, OR 97005-6453
USA

Nike, Inc. Contacts

Contacts (5/197)
Name Title State
Trevor E. President - Nike Brand OR
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (503) 671-6453
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Bowerman Drive
Beaverton, OR
97005-6453
USA

Tom C. President, New Business Development OR
Mark P. Chairman, President & Chief Executive Officer OR
Michael S. President, Product & Merchandising OR
Nigel P. Chief Communications Officer OR

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Nike Baseball & Softball *
Nike Soccer *
Nike, Inc. ********
Nike Brand ********
Nike One *

Agency Relationships


Brand Agency Service From To
****** ****** + ******* AOR - creative, media buying & planning 1998 present
**** ******** & ******** ****** + ******* AOR - creative, media buying & planning unknown present
**** ********** **** *** creative, digital unknown present
**** ********** ****** + ******* AOR - creative, media buying & planning unknown present
**** ***** ****** + ******* AOR - creative, media buying & planning unknown present

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DailyVista

Nike promotes women's head to grow biz


Subject: traditional, print, cable, network TV, digital

Company: Nike     

Opportunity: Elevated Nike Women’s VP to VP of Nike Stores and is looking to grow its women’s brand, so look for opportunities going forward as the company reaches out to the female demographic. 

Additional Insight

Experience: Heidi O’Neill, who has been with Nike since 1998, has been promoted to VP and general manager of Nike Stores. She was previously VP and general manager of Nike Women’s. She joined the company as marketing director for apparel 16 years ago.  In the newly created role, O’Neill will be responsible for further elevating consumer’s experience of the Nike Brand at retail, including development of new store concepts. 

Amy Montagne will succeed O’Neill as VP and general manager of Nike Women’s, having been promoted from her position as VP and general manager of Nike’s global merchandising. Nike Brand president Trevor Edwards said the two appointments “demonstrate [the company's] commitment to investing in our retail experience and our  women’s business – two of our most strategic growth opportunities.”

Nike Women’s: While women’s business makes up less than 25% of the company’s $27.8 billion revenue, the percentage is expected to grow through channels such as Nike’s website and branded stores. In fact,. wholesale revenue from the women’s business is expected to grow to $7 billion by the end of fiscal year 2017.   

Competitors:  In order to attract women to its brand, Nike is going to have to fight against competitors such as Under Armour (research here).

Media Spend: Nike decreased media spend by $44.9 million in 2013, falling to $66.4 million from 2012′s $111.3. Nike spends most of this on TV (network & cable) and magazines. Expect this amount to increase in the coming months, however, as Nike targets the women’s market. 

Agency Relationships: Wieden + Kennedy currently handles creative and media buying and planning for Nike Women’s.

Nike, Inc. 
One Bowerman Dr.
Beaverton, OR 97005
(503) 671-6453

Heidi O’Neill 
Vice President & General Manager, Nike Stores
(503) 671-6453
heidi.oneill@nike.com

Amy Montagne 
Vice President & General Manager, Nike Women’s
(503) 671-6453