Back to All Companies

Jockey International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Jockey International is a manufacturer and marketer of underwear, sleepwear and socks for men, women and children. The company, headquartered in Kenosha, WI, is privately held with global operations.

Main Telephone (262) 658-8111
Main Fax (262) 658-0036
Primary Address
Post Office Box 1417
Kenosha, WI 53141-1417
USA

Jockey International, Inc. Contacts

Contacts (5/13)
Name Title State
Debra W. Chairman & Chief Executive Officer WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (262) 658-8111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 1417
Kenosha, WI
53141-1417
USA

Mark F. President, North America Wholesale & Licensing & Chief Merchandising Officer WI
Michael L. President, Marketing & Consumer Direct WI
Chris S. Senior Vice President, Retail & DTC Marketing WI
Tim M. Vice President, eCommerce & DTC Technology WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jockey International ******
Jockey Men ******

Agency Relationships


Brand Agency Service From To
****** ************* **** ****** Creative, Media Buying, Media Planning 2016 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chairman & Chief Executive Officer of Jockey International, Inc.?

Who is the marketing contact for Apparel & Accessories in WI

What is the email of the President, North America Wholesale & Licensing & Chief Merchandising Officer of Jockey International, Inc.?

What is direct phone of the President, Marketing & Consumer Direct of Jockey International, Inc.?

Who is the Creative, Media Buying, Media Planning agency of Jockey International, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Jockey apparel brings new CMO aboard


The Research
Apparel manufacturer Jockey International, Inc., has brought on a new chief marketing officer to provide marketing strategy and leadership, according to fibre2fashion.
 
Dustin Cohn is coming to Jockey after most recently serving as CMO for textile company Optimer Brands where he helped build the DRIFIRE and drirelease brands.
 
Previously, he was the director of marketing for the Propel brand at PepsiCo.
 
“Dustin brings an impressive array of branding and marketing experience to this position,” President and Chief Operating Officer Ed Emma stated on the record. “We welcome his demonstrated success with other iconic brands, and his experience will be a great asset as we continue to focus on the future of our company and the Jockey brand, incorporating a consistent, disciplined and innovative approach to marketing.”
 
Mo Moorman, public relations director, told DailyVista that Jockey isn’t willing to provide any additional information about Cohn’s appointment at this time.
 
Known primarily for its different lines of underwear, Kenosha, Wis.-based Jockey is a producer and marketer of appeal products that are sold in more than 120 countries worldwide.
 
The List database was unable to identify which agencies, if any, that Jockey works with.
 
The Nielsen Company reported that Jockey allocated $112,000 towards national advertising in 2009. About $90,000 went towards Internet ads, about $16,000 went towards spot radio ads and about $6,500 went towards cable television ads.

Jockey International
2300 60th Street
Kenosha, WI 53140
(262) 658-8111
 
Dustin Cohn
Senior Vice President & Chief Marketing Officer
(262) 658-8111
 
Ed Emma
President & Chief Operating Officer
(262) 658-8111
 
Bill Juenger
Senior Director, Merchandising & Marketing
(262) 658-8111