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Jockey International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Jockey International is a manufacturer and marketer of underwear, sleepwear and socks for men, women and children. The company, headquartered in Kenosha, WI, is privately held with global operations.

Main Telephone (262) 658-8111
Main Fax (262) 658-0036
Primary Address
Post Office Box 1417
Kenosha, WI 53141-1417
USA

Jockey International, Inc. Contacts

Contacts (5/13)
Name Title State
Debra W. Chairman & Chief Executive Officer WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (262) 658-8111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 1417
Kenosha, WI
53141-1417
USA

Mark F. President, North America Wholesale & Licensing & Chief Merchandising Officer WI
Michael L. President, Marketing & Consumer Direct WI
Chris S. Senior Vice President, Retail & DTC Marketing WI
Tim M. Vice President, eCommerce & DTC Technology WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jockey International ****
Jockey Men *******

Agency Relationships


Brand Agency Service From To
****** ************* **** ****** Creative, Media Buying, Media Planning 2016 present
****** ************* ****** & ***** Public Relations 2017 present

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Recent Discussions

Who is the Chairman & Chief Executive Officer of Jockey International, Inc.?

Who is the marketing contact for Apparel & Accessories in WI

What is the email of the President, North America Wholesale & Licensing & Chief Merchandising Officer of Jockey International, Inc.?

What is direct phone of the President, Marketing & Consumer Direct of Jockey International, Inc.?

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WinmoEdge

H2 Media Opps: Jockey launches first campaign from new AOR


Subject: TV, magazines, digital, online, outdoor, cinema, sponsorship

Brand: Winmo profile), brand of underwear, sleepwear for men, women and children.

Opportunity: Launched its first campaign from New York-based here). “Show 'Em What's Underneath” will be supported with social media, digital ads and video, along with national print in magazines like People, Glamour, Self, Allure, Shape, GQ, ESPN, Men’s Health and Outside. Also, Jockey will maintain a local marketing presence via local TV, cinema, out-of-home, mall, and direct mail, according to a statement. 

Jockey’s ad presence is traditionally highest in the second half of the year, so continue to go after traditional and digital dollars that may still be available. Focus particularly on digital since management is focused on driving more consumer direct revenue. 

Additional Insight

Media Spend: Only spent $1.1 million on measured media last year after allocating $15.5 million in 2014, according to Kantar Media. But, look for outlays to return to historical levels. 

Digital Breakdown: During the past 12 months, video has made up the bulk of Jockey's display presence, with seven video ads running on almost 200 publishers. Almost all of these ads ran in July on local news sites like chron.com, timesunino.co mysanantonio.com and statesman. Ads also appeared on national news sites such as huffingtonpost.com and usnews.com, according to Moat.

Besides video, 49 banners and seven high impact ads have appeared on about 55 publishers (8% mobile), 95% of which was placed site direct versus programmatic. Similar to video, activity was highest during the summer. However desktop and mobile ads mostly targeted female focused entertainement sites like peoplestylewatch.com, shopstyle.com, people.com and sheknows.com.

New Decision Maker: Kraft Foods market Erica Rendall was recently hired as marketing VP. We were told in March that Jockey eliminated the CMO role after the departure of Dustin Cohn (research here), but it appears that Rendall is now Jockey’s lead marketing decision maker. We’ll keep you posted as we learn more. 

Winmo profile)
2300 60th St.
Kenosha, WI 53140
(262) 658-8111

Erica Rendall
Vice President, Marketing
(262) 658-8111
erica.rendall@jockey.com

Tom Napper
Director, Advertising & Integrated Marketing
(262) 658-8111
Tom.Napper@jockey.com

Chris Smith
Senior Vice President, Retail & Direct-to-Consumer Marketing
(262) 658-8111
chris.smith@jockey.com