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Chick-Fil-A, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Founded in 1946, in Hapeville, GA, and headquartered in Atlanta, GA, Chik-Fil-A is a fast food chicken restaurant credited with inventing the boneless chicken breast sandwich. Since it's inception, Chick-Fil-A has grown to become one of the largest privately held restaurant chains.

Main Telephone (404) 765-8000
Main Fax (404) 765-8140
Primary Address
5200 Buffington Road
Atlanta, GA 30349-2998
USA

Chick-Fil-A, Inc. Contacts

Contacts (5/62)
Name Title State
Dan C. Chairman & Chief Executive Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 765-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5200 Buffington Road
Atlanta, GA
30349-2998
USA

Bubba C. Senior Vice President & President - Dwarf House, Inc. GA
Jon B. Chief Marketing Officer GA
Mike E. Chief Information Officer & Vice President, Information Technology GA
Brent R. Chief Financial Officer & Senior Vice President GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Chick-Fil-A, Inc. ********

Agency Relationships


Brand Agency Service From To
*****-***-*, ***. ****, *** event & social marketing unknown present
*****-***-*, ***. ******* ******** ***. public relations unknown present
*****-***-*, ***. ****** *** **** AOR - Creative 2016 present
*****-***-*, ***. ******* ********* Media Buying, Media Planning 2016 present

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WinmoEdge

Accounts on the move recap for the week of Feb 22


Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “” once it moves off the front page of the site. 

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.

 

Alaska Airlines (Seattle, WA)

New Agency:  Haworth

Scope of Work: Media Planning & Buying

Additional Insight: Haworth is still in the early planning stages but expects to be in-market during Q2. So, start making introductions now to be top-of-mind for when 2016 planning begins. This coincides with creative AOR duties moving to .

 

Westin (Stamford, CT)

Opportunity: Both are reportedly on the lookout for US creative support.

Additional Insight: A select group of agencies have been asked to participate in the review being managed by Avidan Strategies, meaning it's likely too late to get on the longlist. But, with the review slated to end in March,  sellers should start making introductions now for ad revenue tied to new campaign launches in the coming months. Center your pitch on ongoing business traveler focused branding and direct response dollars. . 

 

Colonial Williamsburg Foundation (Williamsburg, VA) 

New Agency: In-house

Incumbent: IPG's Martin Agency, creative and media AOR since 2013

Additional Insight: We've learned that Colonial Williamsburg hired Jennifer Witherspoon as media planner and buyer a few weeks ago. So, sellers should continue to go in-house after summer advertising dollars. Agencies – stay on the foundation's radar since they could return to a joint creative/media AOR model down the road. Note that recent creative has come out of Dallas-based .

 

UGG (Goleta, CA)

New Agency:  Camp + King

Scope of Work: Creative

Additional Insight: UGG has hired Havas's Camp + King to lead creative for the fall Ugg for Men advertising campaign.  Patriots QB Tom Brady, the greatest of all time (GOAT!), will once again star in the campaign, so Pats fans should start getting comebacks ready for the inevitable insults that will fly from our Pats-hating friends (so basically everyone who isn't a Pats fan). . 

 

Anthem, Inc. (Indianapolis, IN)

New Agency: Publicis's Starcom, Chicago

Scope of Work: Media Buying & Planning

Additional Insight: We haven't been able to confirm this completely, but we wanted to keep you posted since there appears to have been enough time already for Starcom staff to transition to Anthem. This comes after creative moved to Dentsu Aegis's .

 

Jeep (Auburn Hills, MI)

New Agency: DDB, Chicago

Scope of Work: Creative AOR 

Additional Insight: After a review (research .

 

Sage (Irvine, CA)

New Agency:  WPP's Neo@Ogilvy, LA

Scope of Work: Digital Media Buying & Planning

Additional Insight: Effective March 1. Ogilvy, NY already had traditional media, according to The List. Therefore, start engaging the Ogilvy, LA office now, so you'll be notified when new staff transitions to the account. Sage's target audiences are SMB tech and business decision makers (BDMs). Therefore, digital personal finance, news and technology sellers should be all over this. An edge may go to those that hat can offer . 

 

 El Pollo Loco (Costa Mesa, CA) 

Opportunity: El Pollo Loco is in the final stages of a media review.

Additional Insight: We're told is expected to end by March. 

 

Dickies (Fort Worth, TX)

OpportunityCreature, Seattle, creative and media AOR since 2012, and appears to be headed for a creative review. 

Additional Insight: For starters, the brand has been shifting marketing to better reach new male target audiences. Also, Brent Streit, Dickies' marketing VP, is approaching one year on the job, around the time decision makers typically start making roster moves. Therefore, creative/media shops should reach out immediately to get on the longlist for a potential review. . 

 

Netflix (Los Gatos, CA)

Opportunity:  Media review may be in the works; Netflix has been running test campaigns with various agency partners.

Additional Insight: .

 

The Proctor & Gamble Company (Cincinnati, OH) 

New Agency: Publicis

Scope of Work: Consolidated its dishwashing brands under one global agency.

Additional Insight: Publicis already handled the company's North American dishwashing business, including Dawn and Cascade, but will now handle global creative for all dishwashing brands, which includes Fairy, Joy, Salvo, Ayudin, Magistral, Dreft and Jar. As lead agency, Publicis will be responsible for creative, digital, analytics and search. . 

 

JPMorgan Chase (New York, NY)

New Agency: Droga5

Scope of Work: Creative for the Payment Business

Additional Insight: Payment Business, including the . 

 

BIC Soleil (Shelton, CT)

New Agency: Cramer-Krasselt, Chicago 

Scope of Work: Digital ad, media buying & planning and social media responsibilities

Additional Insight: According to a statement, BIC based the decision on C-K's media strategy and measurement approach, as well as its digital focus and content amplification. The company has stated that it wants the Soleil campaign to connect with millennial women just as their Flex 5 digital-only campaign did with millennial men (more .

 

PayPal (San Jose, CA)

Opportunity: Reportedly is on the lookout for a new PR AOR to handle global product and US communications.

Additional Insight: The contract will include work on PayPal, Braintree, Venmo, Xoom and Paydiant. RFPs were just sent out last week and a decision is slated to be made by April. So, shops with the capability to handle this large account should reach out immediately. Edelman will still handle corporate communications, which isn't part of the review. . 

 

Smashburger (Denver, CO)

Opportunity: The media planning and buying account could be in play since Allscope Media is off the account.

Additional Insight: Nobody will tell us who picked up the account, so it could still be up for grabs or planning is underway. Maybe, they're taking an extra long time to chew their burger – all valid reasons why they wouldn't let us know. It's certainly worth sending an inquiry email if you have the resources to handle this growing ad spender. Note that creative shop Mullen Lowe did . 

 

Chili's (Dallas, TX)

Opportunity: IPG's Hill Holliday is still lead creative and traditional media agency. 

Additional Insight: Chili's continues to .

 

Miller Lite (Chicago, IL)

Opportunity: Miller Lite, who moved to Omnicom's here), is reaching out to other shops in the agency's network for ideas as it preps for new ads to come to market soon. 

Additional Insight: Historically, Miller uses its annual wholesalers meeting in March to reveal new creative ideas, so the brand has been busy taking full advantage of their resources with  . 

 

Friendly's Ice Cream (Wilbraham, MA)

New Agency: Schafer Condon Carter (SCC)

Scope of Work: Print, out-of-home, radio and TV

Additional Insight: In addition to their new duties, SCC is also Friendly's recently hired creative AOR. This means campaigns should launch shortly featuring ads in all of these channels. Therefore, Northeast and Mid-Atlantic sellers should look for traditional and digital revenue tied to Friendly's .

 

Carmex (Franklin, WI)

New Agency:  Generator Media

Scope of Work: Media Buying & Planning

Additional Insight: Also, .

 

Dickies (Fort Worth, TX)

Opportunity: Creative has moved in-house with some outside agency support.

Additional Insight: This comes after  parting ways with .