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Monster Worldwide, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Monster Worldwide, Inc., headquartered in New York, NY, operates the job search Web site, Monster, which serves as a recruitment advertising services company and placement advertising agency. Services include advertising placement, direct marketing and customer services such as call center operations and fulfillment.

Main Telephone (212) 351-7000
Main Fax (646) 658-0541
Primary Address
622 Third Avenue
39th Floor
New York, NY 10017
USA

Monster Worldwide, Inc. Contacts

Contacts (5/13)
Name Title State
T.L. M. President, Military.com & Vice President, Monster Worldwide NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 351-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 622 Third Avenue
39th Floor
New York, NY
10017
USA

Mark S. President & Chief Operating Officer MA
Mark C. Chief Information Officer & Executive Vice President MA
Matthew M. Executive Vice President & Chief Product Marketing Officer MA
Matt A. Senior Vice President, Global Communications & Content NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Monster Worldwide, Inc. ********
Military.com *

Agency Relationships


Brand Agency Service From To
******* *********, ***. ****** ******* AOR - public relations 2009 present
******* *********, ***. ***** ********* AOR - public relations 1999 present
******* *********, ***. ***** ********* **** digital 2005 present
******* *********, ***. *** media planning, digital media 2009 present
******* *********, ***. ***+ AOR - creative 2015 present

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DailyVista

Campaign Imminent: Monster hires KBS for revitalization campaign


Subject: Digital, online, social media, sponsorship

Company: Winmo profile), New York-based parent of the Monster.com job search site

Opportunity: After a review led by Pile + Co (research iSpot), opening up more traditional and digital revenue.

Digital direct response now makes up the bulk of Monster's budget, which once was domained by  traditional, awareness plays, Kantar Media reports. News and education sellers should have an edge, given Monster's recent buying trends. However, note that video is targeting a wider site mix that includes more entertainment, sports and personal finance sites. Target audiences are job seekers, recruiters and employers.  Media planning and buying is at Omnicom's OMD, for now. 

Additional Insight

Incumbent: Omnicom sibling BBDO, creative lead since 2007, did not participate in the review. 

Media Spend: Monster spent $12.8 million on measured media through the first three quarters of 2015, putting it about even with the $13.2 million spent for all of 2014, according to Kantar Media.  Display has made up the vast majority of Monster's budget since at least 2012, according to Kantar Media. 

Digital Breakdown: Last year, the majority of Monster's desktop activity was with news and reference publishers, led by about.com, bostonherald.com, bostonherald.com, heraldargus.com and salary.com, Moat reports.

Video also skews towards news sites but entertainment sports, personal finance and business publishers make up a much larger part of the mix compared to desktop. Video’s top targeted sites are rantsports.com, investorplae.com, aol.com hollywoodlife.com and huffingtonpost.com. 

New Decision Makers: As is often the case, KBS takes over after the arrival of new marketing DMs. Last year, company veterans Matthew Mund and Matt Resteghini were elevated to chief product and marketing officer and marketing SVP, respectively. 

Winmo profile)
622 Third Avenue
39th Floor
New York, NY 10017
(212) 351-7000

Matthew Mund
Chief Product & Marketing Officer
(212) 351-7000
matthew.mund@monster.com

Matt Resteghini
Senior Vice President, Marketing
(212) 351-7000
matthew.resteghini@monster.com