New Avon LLC | Company Profile, Marketing Contacts, Media Spend, Brands
New Avon LLC, formerly Avon Products is a global beauty company that markets to women in over countries all over the word. The company operates through independent Avon sales representatives around the world. Avon's product line includes beauty products, fashion jewelry and apparel.
|Main Telephone||(212) 282-7000|
|Main Fax||(212) 282-6049|
New Avon LLC ContactsContacts (5/30)
|Cheryl H.||Chief Communications Officer||NY|
Sample of Associated Brands
|Tom C.||Chief Information Officer||NY|
|Fernando A.||Executive Vice President & Chief Marketing & Social Selling Officer||NY|
|James S.||Chief Financial Officer||NY|
|Meg L.||Vice President, North America Marketing & Global President, Marketing||NY|
|Avon Skin Care||*|
|*** **** ***||****************||creative, digital||unknown||present|
|*** **** ***||****||digital||unknown||present|
|*** **** ***||******* *****, ***.||Media Buying, Media Planning||unknown||present|
|*** **** ***||***** & *****||Creative||2016||present|
|*** **** ***||**********||Social||2016||present|
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Rumor Confirmed, Q4 Media Opps: Avon moves media planning, buying to iCrossing
Subject: Digital, direct response, social media, mobile, PR, cause marketing, sponsorship, Hispanic, Spanish-language media
Company: Avon, struggling global beauty company that operates through independent Avon sales representatives around the world.
Opportunity: No. 487 on the Anew skincare line. Sellers that can reach young women should have an edge, given the digital shift and positioning of Anew.
Media Spend: Kantar Media reports that Avon spent $8.8 million on measured media in 2014. $4.6 million was allocated to broadcast spend (cable and spot TV), $2.7 million went to digital spend and $1.08 was dedicated to radio. Avon hasn’t run any national TV this year, iSpot.tv reports.
Digital Breakdown: Avon’s display presence is much higher this year compared to 2014. This year, 147 display ads have run on 3,495 publishers, 80% of which were placed programmatically instead of site direct. Desktop activity has primarily targeted news, style & fashion and arts & entertainment publishers. Sites reporting the most activity include refinery29.com, allure.com. Mobile activity, highest in February-April, ran mostly with news publishers like chron.com.
Avon’s four video ads this year have appeared on 66 publishers, skewing towards arts & entertainment sies like theybf.com and bossip.com.
For comparison – in 2014 44 display ads ran on 392 publishers (4% mobile), 84% of which were placed programmatically instead of site direct.
New Decision Maker: Earlier this year, Avon added head of global brand marketing to Fernando Acosta's responsibility after Patricia Perez-Ayala stepped down as CMO (research here).
777 Third Avenue
New York, NY 10017 USA
Senior Vice President & President North America, Andean Cluster & Head, Global Brand Marketing
Senior Media Planner – iCrossing