Back to All Companies

New Avon LLC | Company Profile, Marketing Contacts, Media Spend, Brands




New Avon LLC, formerly Avon Products is a global beauty company that markets to women in over countries all over the word. The company operates through independent Avon sales representatives around the world. Avon's product line includes beauty products, fashion jewelry and apparel.

Main Telephone (212) 282-7000
Main Fax (212) 282-6049
Primary Address
777 Third Avenue
New York, NY 10017
USA

New Avon LLC Contacts

Contacts (5/30)
Name Title State
Cheryl H. Chief Communications Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 282-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 777 Third Avenue
New York, NY
10017
USA

Tom C. Chief Information Officer NY
Fernando A. Executive Vice President & Chief Marketing & Social Selling Officer NY
James S. Chief Financial Officer NY
Meg L. Vice President, North America Marketing & Global President, Marketing NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Advance Techniques *
Avon Anew *
Avon Color *
Avon Kids *
Avon Skin Care *

Agency Relationships


Brand Agency Service From To
*** **** *** **************** creative, digital unknown present
*** **** *** **** digital unknown present
*** **** *** ******* *****, ***. Media Buying, Media Planning unknown present
*** **** *** ***** & ***** Creative 2016 present
*** **** *** ********** Social 2016 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Communications Officer of New Avon LLC?

Who is the marketing contact for foundations & cultural institutions in NY

What is the email of the Chief Information Officer of New Avon LLC?

What is direct phone of the Executive Vice President & Chief Marketing & Social Selling Officer of New Avon LLC?

Who is the creative, digital agency of New Avon LLC?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Rumor Confirmed, Q4 Media Opps: Avon moves media planning, buying to iCrossing


Subject: Digital, direct response, social media, mobile, PR, cause marketing, sponsorship, Hispanic, Spanish-language media

Company: Avon, struggling global beauty company that operates through independent Avon sales representatives around the world. 

Opportunity: No. 487 on the Anew skincare line. Sellers that can reach young women should have an edge, given the digital shift and positioning of Anew. 

Additional Insight

Media Spend: Kantar Media reports that Avon spent $8.8 million on measured media in 2014. $4.6 million was allocated to broadcast spend (cable and spot TV), $2.7 million went to digital spend and $1.08 was dedicated to radio. Avon hasn’t run any national TV this year, iSpot.tv reports.

Digital Breakdown: Avon’s display presence is much higher this year compared to 2014. This year, 147 display ads have run on 3,495 publishers, 80% of which were placed programmatically instead of site direct. Desktop activity has primarily targeted news, style & fashion and arts & entertainment publishers. Sites reporting the most activity include refinery29.com, allure.com. Mobile activity, highest in February-April, ran mostly with news publishers like chron.com. 

Avon’s four video ads this year have appeared on 66 publishers, skewing towards arts & entertainment sies like theybf.com and bossip.com.

For comparison – in 2014 44 display ads ran on 392 publishers (4% mobile), 84% of which were placed programmatically instead of site direct. 

New Decision Maker: Earlier this year, Avon added head of global brand marketing to Fernando Acosta's responsibility after Patricia Perez-Ayala stepped down as CMO (research here).

Avon 
777 Third Avenue
New York, NY 10017 USA 
 (212) 282-7000

Fernando Acosta
Senior Vice President & President North America, Andean Cluster & Head, Global Brand Marketing
(212) 282-7000
fernando.acosta@avon.com

Kaleigh McMurray
Senior Media Planner – iCrossing
(212) 649-3900
kaleigh.mcmurray@icrossing.com