Sierra Club | Company Profile, Marketing Contacts, Media Spend, Brands
The Sierra Club, headquartered in San Francisco, CA, is a national environmental organization that was founded in 1892. The company is lead by a board of elected officials, each assigned a 3 year term. The Sierra Club's mission is to practice and promote responsible use of the earth's ecosystem and resources.
|Main Telephone||(415) 977-5500|
|Main Fax||(415) 977-5792|
Sierra Club ContactsContacts (5/14)
|Michelle E.||Deputy Chief Advancement Officer||CA|
Sample of Associated Brands
|Tracy C.||Art Director - Sierra Magazine||CA|
|Molly B.||Senior Director, Digital Engagement||CA|
|Karissa S.||Director, Donor Communications & Marketing||CA|
|Maggie K.||Director, Communications||CA|
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Digital, Social Media Opps: Sierra Club plans launch of activist acceleration tool next year
Subject: print, digital, grassroots, experiential, social media, crowd sourcing
Organization: John Muir. The Sierra Club’s mission is to practice and promote responsible use of the earth’s ecosystem and resources. Sierra Club has over 2 million members and supporters and 64 chapters nationwide. The Sierra Club also publishes the Sierra Magazine
Opportunity: In 2015, The Sierra Club is launching a new platform called AddUp.org. The platform will be used by the environmental organization to get its 2 million+ supporters more engaged by allowing them to create digital content and campaigns. Sierra Club chief innovation officer Chris Thomas told Triple Pundit that the goal was to get away from traditional advocacy where members send in dues and the organization “does good things on your behalf.” Hence the turn to an enterprise-level CRM platform, which marks the first time IT has been a part of the organization’s strategic planning. As Thomas points out, the point of the platform is “not necessarily to grow membership; it’s to activate the base.” Sierra Club has historically relied on grassroots efforts to promote its campaigns and causes, but look for the organization to push even further into social media and digital initiatives, especially if AddUp.org generates the interest and activism desired by the group.
Media Spend: While Sierra Club does rely heavily on grassroots efforts, this doesn’t mean it eschews traditional media channels. According to Kantar Media, Sierra Club spent $581,000 on measured media in 2013 – a 61% decrease from 2012. Sierra Club spent the largest amount on digital ($254,000), while print had the second highest spend ($133,000)
85 Second St.
San Francisco, CA 94105
Director, Digital Engagement, Fundraising, Advocacy & Digital Innovation