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Sierra Club | Company Profile, Marketing Contacts, Media Spend, Brands




The Sierra Club, headquartered in San Francisco, CA, is a national environmental organization that was founded in 1892. The company is lead by a board of elected officials, each assigned a 3 year term. The Sierra Club's mission is to practice and promote responsible use of the earth's ecosystem and resources.

Main Telephone (415) 977-5500
Main Fax (415) 977-5792
Primary Address
85 Second Street
Second Floor
San Francisco, CA 94105-3441
USA

Sierra Club Contacts

Contacts (5/14)
Name Title State
Michelle E. Deputy Chief Advancement Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (415) 977-5500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 85 Second Street
Second Floor
San Francisco, CA
94105-3441
USA

Tracy C. Art Director - Sierra Magazine CA
Molly B. Senior Director, Digital Engagement CA
Karissa S. Director, Donor Communications & Marketing CA
Maggie K. Director, Communications CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sierra Club ******

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Digital, Social Media Opps: Sierra Club plans launch of activist acceleration tool next year


Subject: print, digital, grassroots, experiential, social media, crowd sourcing

Organization: John Muir. The Sierra Club’s mission is to practice and promote responsible use of the earth’s ecosystem and resources. Sierra Club has over 2 million members and supporters and 64 chapters nationwide. The Sierra Club also publishes the Sierra Magazine

Opportunity: In 2015, The Sierra Club is launching a new platform called AddUp.org. The platform will be used by the environmental organization to get its 2 million+ supporters more engaged by allowing them to create digital content and campaigns. Sierra Club chief innovation officer Chris Thomas told Triple Pundit that the goal was to get away from traditional advocacy where members send in dues and the organization “does good things on your behalf.”  Hence the turn to an enterprise-level CRM platform, which marks the first time IT has been a part of the organization’s strategic planning. As Thomas points out, the point of the platform is “not necessarily to grow membership; it’s to activate the base.” Sierra Club has historically relied on grassroots efforts to promote its campaigns and causes, but look for the organization to push even further into social media and digital initiatives, especially if AddUp.org generates the interest and activism desired by the group. 

Additional Insight

Media Spend: While Sierra Club does rely heavily on grassroots efforts, this doesn’t mean it eschews traditional media channels. According to Kantar Media, Sierra Club spent $581,000 on measured media in 2013 – a 61% decrease from 2012. Sierra Club spent the largest amount on digital ($254,000), while print had the second highest spend ($133,000)

Sierra Club 
85 Second St.
Second Floor
San Francisco, CA 94105
(415) 977-5500

Molly Brooksbank
Director, Digital Engagement, Fundraising, Advocacy & Digital Innovation
(415) 977-5500
molly.brooksbank@sierraclub.org