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National Cattlemen's Beef Association | Company Profile, Marketing Contacts, Media Spend, Brands




National Cattlemen's Beef Association, headquartered in Centennial, CO, is a not-for-profit organization that supports the beef industry by improving the business climate and increasing consumer demand for red meat.

Main Telephone (303) 694-0305
Main Fax (303) 694-2851
Primary Address
9110 East Nichols Avenue
Suite 300
Centennial, CO 80112
USA

National Cattlemen's Beef Association Contacts

Contacts (5/8)
Name Title State
Dave Z. Executive Chef CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 694-0305
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 9110 East Nichols Avenue
Suite 300
Centennial, CO
80112
USA

Kendal F. Chief Executive Officer CO
Marvin K. Senior Vice President, Industry Member Services CO
Martin R. Executive Director, Advertising & New Media CO
Laura T. Associate Director, Integrated Communications CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
National Cattlemen's Beef Association ******

Agency Relationships


Brand Agency Service From To
******** *********'* **** *********** *** ******* ********* AOR - creative 1991 present
******** *********'* **** *********** ****** & **** ************** integrated, producer communications 1995 present
******** *********'* **** *********** *** ******* ***** - ******* internal public relations 2004 present
******** *********'* **** *********** */** media buying & planning unknown present

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DailyVista

Beef industry marketing group hires R/GA as part of shift to digital


Organization:  Beef Checkoff, the program that ranchers and beef farmers contribute money into to fund marketing for the overall beef industry. Beef Checkoff is overseen by the Cattlemen’s Beef Promotion and Research Board, whose 103 members are appointed by the Secretary of Agriculture.

New Agency: 
Interpublic’s R/GA, Chicago


Scope of Work: AOR – responsible for all creative, media buying and planning and an increased focus on digital that targets older millennial consumers, according to mmiller@beef.org