Potatoes USA | Company Profile, Marketing Contacts, Media Spend, Brands
The United States Potato Board (USPB) is the national marketing organization for potatoes. The association's mission is to implement programs that promote potatoes in hopes of increasing its demand. USPB is headquartered in Denver, CO.
|Main Telephone||(303) 369-7783|
|Main Fax||(303) 369-7718|
Potatoes USA ContactsContacts (5/6)
|John T.||Chief Marketing Officer||CO|
Sample of Associated Brands
|Blair R.||President & Chief Executive Officer||CO|
|Kim B.||Marketing Programs Director||CO|
|Teresa K.||Marketing Manager, Global Ingredients||CO|
|Sarah R.||Global Marketing Manager||CO|
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Former No. 2 US Potato Board revamps retail marketing program with new partner
Subject: Print, experiential, social media, PR, sponsorship
Organization: US Potato Board, which reached No.2 on the Vulnerable Account Index in March before being removed due to our self-imposed time constraints on predictions.
Opportunity: USPB as announced that Sarah Reece, global retail marketing manager, will manage and implement a retail program with the assistance ofhere.
Incumbent: USPB worked with FreshSmartSolutions until recently, when the consultancy’s president Don Ladhoff departed.
Media Spend: According to Kantar Media, USPB spent $3.9 million on measured media in 2014. Almost all of this spend was allocated to print ads, mainly magazines. The remainder went to digital display spend.
For a more detailed look, check out USPB long range plan for fiscal 2013-2016, which includes domestic marketing and PR priorities.
Agency Relationships: According to The List, Boulder, Colo.-based Sterling-Rice Group handles media work for the USPB.
United States Potato Board
4949 S. Syracuse St.
Denver, CO 80237
Chief Marketing Officer
Global Retail Marketing Manager