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American Cancer Society | Company Profile, Marketing Contacts, Media Spend, Brands




The American Cancer Society is a national voluntary healthcare system based out of Atlanta, GA. The overall mission of the organization is to help cancer patients as well as to find effective means to prevent and cure cancer. The American Cancer Society operates four segments which include cancer research, prevention, patient support and detection/treatment. There are more than 3,400 chartered offices throughout the country, over three million volunteers as well as a host of community outreach groups and businesses that contribute money and effort to the cause.

Main Telephone (404) 320-3333
Main Fax (404) 329-7985
Primary Address
250 Williams Street
Atlanta, GA 30303
USA

American Cancer Society Contacts

Contacts (5/21)
Name Title State
Catherine M. Chief Financial Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 320-3333
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 Williams Street
Atlanta, GA
30303
USA

Otis Webb B. Chief Medical & Scientific Officer GA
Irma S. Senior Vice President, Strategic Marketing & Alliances GA
Scott M. Vice President, Enterprise Business Intelligence & Analytics GA
Renee D. Vice President, Digital Marketing & Digital Operations GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
American Cancer Society ********

Agency Relationships


Brand Agency Service From To
******** ****** ******* ******** ************ - ** ******* / ****** ****** multicultural 2000 present
******** ****** ******* *************** Media Buying, Media Planning unknown present
******** ****** ******* *** ******* AOR - creative, digital 2014 present
******** ****** ******* ******* ******** public relations 2008 present
******** ****** ******* ** interactive 2006 present

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Digital, Sponsorship Opps Update: American Cancer Society hires agency to lead partnership marketing


 

Subject: print, broadcast, digital, radio, event marketing, sponsorships

Organization: American Cancer Society (ACS), based in Atlanta, is a national voluntary healthcare system whose overall mission is to help cancer patients as well as to find effective means to prevent and cure cancer.

Update (6/12): After hiring a new PR AOR (more below), ACS has tapped Concept One Communications to work on partnership marketing. The Eastport, Conn.-based agency is charged with developing concepts that help ACS further its mission through partnerships with leading national brands, according to a statement. Therefore, Concept One is the shop you should engage if you’re interested in aligning with ACS, which is planning a bigger push after also hiring a new creative AOR recently (more below).

Below originally published 4/17

Opportunity: ACS has tapped Interpublic's DDB Chicago picked creative and digital duties earlier this year, so expect a bigger push in the coming weeks. 

Additional Insight

Incumbent: According to The List, Brodeur/Partners has handled PR duties since 2008.

Media Spend: Per Kantar Media, ACS spent $16.9 million on measured media in 2014. $10.4 million was allocated to digital, $2.9 million to broadcast, $1.6 million to print and $1.4 was dedicated to radio.

iSpot.tv reports that ACS spent $8.9 million on national TV ads in 2014. Top dollars were spent to air ads on CBS, FOX, NBC, ESPN and Bravo during shows such as “NFL Football,” “Football Night in America,” “NFL Thursday Night Kickoff,” “The Real Housewives of Atlanta” and “Marshal Law: Texas.”

According to Moat, 77% of ACS's 2014 standard display ads were purchased directly from the publisher. Top ad destinations included: ticketmaster.com, livenation.com, whdh.com, exxence.com and cbslocal.com. Digital ads spiked in Feb., decreased going into April and then remained fairly even throughout the year.

Agency Relationships: According to The List (more here).

American Cancer Society 
250 Williams St.
Atlanta, GA 30303
(404) 320-3333

Daniela Campari 
Interim Chief Marketing Officer
(404) 320-3333
daniela.campari@cancer.org