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YMCA of the USA | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Chicago, IL, YMCA of the USA is a non-profit community services organization launched in the United States in 1851. YMCA of the USA offers holistic programs and services such as aquatics, child care, teen leadership, arts & humanities and community development to help strengthen and build healthy lifestyles. Marketing is handled by localized corporate offices.

Main Telephone (312) 977-0031
Main Fax (312) 977-0056
Primary Address
101 North Wacker Drive
Suite 1600
Chicago, IL 60606

YMCA of the USA Contacts

Contacts (5/13)
Name Title State
Kevin W. President & Chief Executive Officer IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (312) 977-0031
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 101 North Wacker Drive
Suite 1600
Chicago, IL

Valerie B. Executive Vice President & Chief Marketing Officer IL
Neal D. Senior Vice President & Chief Government Affairs Officer DC
Donna B. Vice President, Marketing & Communications IL
Ryu M. Senior Director, External Relations IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
YMCA of the USA *******

Agency Relationships

Brand Agency Service From To
**** ** *** *** ****** creative 2014 present

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YMCA hires new creative AOR to create largest campaign since WWI, slated for 2016

Subject: TV, radio, print, online, digital, social media, sponsorship

Organization: YMCA of the USA, the national resource office for the 2,700 Ys in the US, which work with 22 million men, women and children.

Opportunity: Hired Droga5 as creative AOR to support national positioning efforts and build a new creative strategy. New creative is slated to launch in 2016, so keep the YMCA on your radar for parents and kids-focused sponsorship and advertising opportunities. Look at first quarter 2016 since the Y’s paid ad spending has skewed towards Q1 since 2012, Kantar Media reports. According to the YMCA, the campaign will be the largest its has implemented since World War I, meaning ad investments should be much higher than usual. The Y handles media in-house, according to The List.

Additional Insight

Scope of Work: Droga5 is charged with developing a creative strategy that will help increase understanding of the Y's national impact in communities across the country, engage individuals more deeply in the Y's cause and support the Y's fundraising efforts, according to a statement.

Media Spend: Since 2012, the Y has spent about $10 million annually on paid media, with dollars skewing towards spot TV, local radio, newspaper and search ads. 

The Y has allocated about $1 million to TV since January, reports. The majority of TV dollars have gone to ABC, Food Network, CW and NBC for buys during “The Dr. Oz Show,” “Tree Fu Tom,” “LazyTown” and “Top Kitchen!”

New DMs: Donna Bembenek, VP of marketing communications, joined YMCA of the USA in April. She had been SVP of external relations at YMCA of Metropolitan Milwaukee for over eight years.

Kevin Washington will become president and CEO, effective Feb. 1., succeeding Neil Nicoll, who will step down at the end of 2014. Washignton has been with YMCA for 36 years, most recently as president and CEO of the YMCA of Greater Boston since 2010. 

YMCA of the USA
101 North Wacker Dr.
Suite 1600
Chicago, IL 60606
(312) 977-0031

Kate Coleman
Executive Vice President & Chief Strategy/Advancement Officer
(312) 977-0031

Donna Bembenek
Vice President, Marketing Communications
(312) 977-0031

Kevin Washington (Officially begins Feb. 1)
President & Chief Executive Officer
(312) 977-0031