California Milk Advisory Board | Company Profile, Marketing Contacts, Media Spend, Brands
California Milk Advisory Board, headquartered in San Francisco, CA, was created in 1969 as a division of the California Department of Food & Agriculture & promotes California dairy product use through promotions, education & research. Department divisions include: communications, advertising, and retail.
|Main Telephone||(209) 883-6455|
|Main Fax||(650) 583-7328|
California Milk Advisory Board ContactsContacts (5/6)
|John T.||Chief Executive Officer||CA|
Sample of Associated Brands
|Michael F.||Vice President, Advertising||CA|
|Jennifer G.||Director, Communications||CA|
|Cheryl S.||Promotions & Trade Show Manager||CA|
|Anna R.||Program Coordinator, Marketing Communications||CA|
|California Milk Advisory Board||*******|
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New Biz Brief: California Milk Advisory Board appoints former Almond Board marketer as CEO
Opportunity: Tapped John Talbot as the new chief executive officer, effective July 7. Talbot was the Almond Board of California's vice president of global market development.
Key to Know
Past Experience: Talbot led the Almond Board’s strategy and development global branding efforts. His previously consumer product experience includes stints at Procter & Gamble and PepsiCo. Look for CMAB’s branding initiatives to increase this year and new opportunities to market California’s milk products across traditional and digital channels.
Marketing Plans: CMAB plans to launch a new site “Califarmia” this summer, so engage the board with this initiative in mind, as well. Note, CMAB previously launched several campaigns (developed by AOR IPG’s Happy Cows.“
Former CEO: Talbot succeeds former chief executive Stan Andre, who left the board after 13 years. Advertising VP Michael Freeman has served as the interim CEO.
Media Spending Trends: CMAB increased its measured media spending to $1.7 million last year from 2012′s $755,091, according to Kantar Media. The highest allocated channels are network TV, cable TV, and local radio.
The California Milk Advisory Board
400 Oyster Point Blvd., Ste. 211
South San Francisco, CA 94080
Vice President, Advertising