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California Milk Advisory Board | Company Profile, Marketing Contacts, Media Spend, Brands




California Milk Advisory Board, headquartered in San Francisco, CA, was created in 1969 as a division of the California Department of Food & Agriculture & promotes California dairy product use through promotions, education & research. Department divisions include: communications, advertising, and retail.

Main Telephone (209) 883-6455
Main Fax (650) 583-7328
Primary Address
400 Oyster Point Boulevard
Suite 211
South San Francisco, CA 94080
USA

California Milk Advisory Board Contacts

Contacts (5/6)
Name Title State
John T. Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (209) 883-6455
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 400 Oyster Point Boulevard
Suite 211
South San Francisco, CA
94080
USA

Michael F. Vice President, Advertising CA
Jennifer G. Director, Communications CA
Cheryl S. Promotions & Trade Show Manager CA
Anna R. Program Coordinator, Marketing Communications CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
California Milk Advisory Board *******

Agency Relationships


Brand Agency Service From To
********** **** ******** ***** *******, ***. Creative, Digital 1999 present
********** **** ******** ***** ******* **** public relations unknown present

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DailyVista

New Biz Brief: California Milk Advisory Board appoints former Almond Board marketer as CEO


Company: , a commodity board that handles advertising,  PR, research and promotions for California dairy products. It is funded by more than 1,500 dairy families.

Opportunity: Tapped John Talbot as the new chief executive officer, effective July 7. Talbot was the Almond Board of California's vice president of global market development.

Key to Know

Past Experience: Talbot led the Almond Board’s strategy and development global branding efforts.  His previously consumer product experience includes stints at Procter & Gamble and PepsiCo. Look for CMAB’s branding initiatives to increase this year and new opportunities to market California’s milk products across  traditional and digital channels.

Marketing Plans: CMAB plans to launch a new site “Califarmia” this summer, so engage the board with this initiative in mind, as well. Note, CMAB previously launched several campaigns (developed by AOR IPG’s Happy Cows.

Former CEO: Talbot succeeds former chief executive Stan Andre, who left the board after 13 years. Advertising VP Michael Freeman has served as the interim CEO.

Media Spending Trends: CMAB increased its measured media spending to $1.7 million last year from 2012′s $755,091, according to Kantar Media. The highest allocated channels are network TV, cable TV, and local radio.

The California Milk Advisory Board
400 Oyster Point Blvd., Ste. 211
South San Francisco, CA 94080
(650) 871-6459

Michael Freeman
Vice President, Advertising
(650) 871-6459
mfreeman@cmab.net