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Yokohama Tire Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Yokohama Tire Corporation is a division of Japan-based, Yokohama Rubber Company, Ltd. The company markets, manufactures and distributes tires for an array of vehicles, including passenger cars, light and commercial trucks, high performance and off-road tires for the mining, forestry and construction industries. Yokohama Tire Corporation is headquartered in Fullerton, CA. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (714) 870-3800
Main Fax (714) 870-3853
Primary Address
Post Office Box 4550
Fullerton, CA 92834-4550

Yokohama Tire Corporation Contacts

Contacts (5/12)
Name Title State
Fred K. Senior Director, Sales CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (714) 870-3800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 4550
Fullerton, CA

Alan H. Director, Marketing CA
Andrew B. Senior Director, Tire Business Planning, Product Planning, & Sales Operations CA
Fardad N. Director, Light Truck Business Development CA
Lynn S. Senior Manager, Marketing Communications CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Mohawk Tires *
Prodigy Tires *
Yokohama Tires *******
Yokohama Tire Corporation ******
Advan ******

Agency Relationships

Brand Agency Service From To
***** ***** ****** media buying & planning unknown present
**** ***** ****** media buying & planning unknown present
****** ***** ***** ****** media buying & planning unknown present
******* ***** ***** ****** media buying & planning unknown present
******** **** *********** ***** ****** media buying & planning unknown present

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Yokohama Tire makes several management shifts

The Research
Tire manufacturer Yokohama Tire Corporation has made several strategic management promotions, including naming a new senior vice president of sales and marketing, according to
Longtime company veteran Dan King is taking on his new role after most recently working as VP of sales and marketing.
“Dan has been highly instrumental in securing strong performances for Yokohama, including a record year in 2010,” President and Chief Executive Officer Takao Oishi remarked in a statement. “This promotion reflects Dan’s continued high level of performance, as well as his expanded role since the retirement of Jim MacMaster (former executive VP and chief operating officer) last year.”
Fullerton, Calif.-based Yokohama Tire Corporation, the North American manufacturing and marketing arm of Tokyo’s The Yokohama Rubber Co., Ltd., services a network of more than 4,500 points of sale in the United States.
The company’s product line includes tires for almost any commercial or consumer vehicle including trucks, passenger cars, buses and off-the-road mining and construction equipment.
Yokohama Tire Corporation works with Los Angeles-based The Rogers Group for its public relations and Culver City, Calif.-based Kovel Fuller for its media buying and planning, according to The List database.
The manufacturer reports that Los Angeles-based PCGCampbell also handles some of its public relations.
The Nielsen Company reported that Yokohama Tire Corporation spent $1.5 million on advertising in 2009. About $1.2 million was spent on national magazine ads, about $94,000 was spent on spot television ads and about $87,000 was spent on network television ads.

Yokohama Tire Corporation
601 South Acacia Avenue
Fullerton, CA 92831
(714) 870-3800
Dan King
Senior Vice President, Sales & Marketing
(714) 870-3961
Fred Koplin
Marketing Communications Director
(714) 870-3839