Aaron's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Atlanta, GA, Aaron Rents is a lease-to-own retailer primarily focusing on furniture and appliances. The company operates under the names Aaron's and Rimco and is segmented into three main divisions; sales and lease ownership, corporate furnishings, and manufacturing.
|Main Telephone||(678) 402-3000|
|Main Fax||(404) 240-6584|
Aaron's, Inc. ContactsContacts (5/33)
|Douglas L.||President, Sales & Lease Ownership||GA|
Sample of Associated Brands
|John R.||Chief Executive Officer||GA|
|Steven M.||Chief Financial Officer & President, Strategic Operations||GA|
|Tristan M.||Chief Operations Officer||GA|
|John T.||Chief Information Officer||GA|
|Aaron's Office Furniture||*|
Who is the President, Sales & Lease Ownership of Aaron's, Inc.?
Who is the marketing contact for aftermarket, tires, parts in GA
What is the email of the Chief Executive Officer of Aaron's, Inc.?
What is direct phone of the Chief Financial Officer & President, Strategic Operations of Aaron's, Inc.?
Who is the AOR - creative agency of Aaron's, Inc.?
Your personal LinkedIn™ network connections
Rumor: Aaron's AOR resigns account, up for grabs?
Subject: digital, social media, TV, mobile, Hispanic, sponsorship
Company: Aaron's, the largest consumer goods and electronic leasing company in the US, with more than 2,100 locations and a market cap of $2.2 million in revenue.
Opportunity: We hear that AOR here). Therefore, agencies with experience in those areas should have an edge. Aaron’s handles media planning and buying in-house, according to The List.
Hispanic Push: Last year, as part of the “website, as well.
Aaron's discovered in 2013 that the Hispanic market is its “strongest,” demographic, CFO and EVP Gilbert Danielson stated during the retailer's Q4 2013 earnings call (research the population, according to U.S. Census data.
Aaron’s Online: Aaron’s launched its e-commerce pilot platform last summer and expects it to go live in early 2015. Online initiatives are expected to have a minimal impact on sales in the short-term, but long-term Aaron’s believes e-commerce will be a substantial revenue driver. This comes after Aaron’s debuted text messaging capabilities also last summer for marketing and renewals, as part of the “
Sustained Struggles: Like rival Rent-A-Center (research here), Aaron’s consumer goods leasing business, which accounts for 71% of revenue, is struggling as the US economy continues to improve. Rent-to-own companies typically perform well during economic downturns but sales start to fall as the economy improves, because shoppers with higher disposable income go back to traditional retailers and poorer customers still remain cautious about spending.
Media Spend: Aaron’s spends about $30 million annually on advertising, skewing heavily towards network and cable TV ads during the second quarter. ISpot.tv reports that Aaron’s allocated $22 million towards TV ads in 2014, the majority of which went to sports programming (see iSpot.tv’s donut chart).
New Decision Maker: In November, John W. Robinson III, EVP of Aaron’s and CEO of Progressive Leasing (which Aaron’s acquired in April 2014) was appointed CEO of Aaron’s. Gil Danielson, who served as interim CEO, stayed on as CFO.
309 East Paces Ferry Road, NE
Atlanta, GA 30305
John Robinson, III
Chief Executive Officer
Direct Dial:(678) 402-3306
Vice President, Marketing
Direct Dial: (678) 402-3298
Director, Creative & Media
Direct Dial:(678) 402-3951