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Aaron's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Atlanta, GA, Aaron Rents is a lease-to-own retailer primarily focusing on furniture and appliances. The company operates under the names Aaron's and Rimco and is segmented into three main divisions; sales and lease ownership, corporate furnishings, and manufacturing.

Main Telephone (678) 402-3000
Main Fax (404) 240-6584
Primary Address
400 Galleria Parkway, Southeast
Suite 300
Atlanta, GA 30339

Aaron's, Inc. Contacts

Contacts (5/33)
Name Title State
Douglas L. President, Sales & Lease Ownership GA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (678) 402-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 400 Galleria Parkway, Southeast
Suite 300
Atlanta, GA

John R. Chief Executive Officer GA
Steven M. Chief Financial Officer & President, Strategic Operations GA
Tristan M. Chief Operations Officer GA
John T. Chief Information Officer GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Aaron's, Inc. ********
Aaron's Office Furniture *
Rimco ***

Agency Relationships

Brand Agency Service From To
*****'*, ***. ******* *** AOR - creative unknown present
*****'*, ***. ***** Media Buying, Media Planning 2016 present
*****'*, ***. *** ******* ***** Public Relations unknown present

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Recent Discussions

Who is the President, Sales & Lease Ownership of Aaron's, Inc.?

Who is the marketing contact for aftermarket, tires, parts in GA

What is the email of the Chief Executive Officer of Aaron's, Inc.?

What is direct phone of the Chief Financial Officer & President, Strategic Operations of Aaron's, Inc.?

Who is the AOR - creative agency of Aaron's, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections


Rumor: Aaron's AOR resigns account, up for grabs?

Subject: digital, social media, TV, mobile, Hispanic, sponsorship

Company: Aaron's, the largest consumer goods and electronic leasing company in the US, with more than 2,100 locations and a market cap of $2.2 million in revenue. 

Opportunity: We hear that AOR here). Therefore, agencies with experience in those areas should have an edge.  Aaron’s handles media planning and buying in-house, according to The List.

Additional Insight

Hispanic Push: Last year, as part of the “website, as well.

Aaron's discovered in 2013 that the Hispanic market is its “strongest,” demographic, CFO and EVP Gilbert Danielson stated during the retailer's Q4 2013 earnings call (research the population, according to U.S. Census data.

Aaron’s Online: Aaron’s launched its e-commerce pilot platform last summer and expects it to go live in early 2015. Online initiatives are expected to have a minimal impact on sales in the short-term, but long-term Aaron’s believes e-commerce will be a substantial revenue driver. This comes after Aaron’s debuted text messaging capabilities also last summer for marketing and renewals, as part of the “

Sustained Struggles: Like rival Rent-A-Center (research here), Aaron’s consumer goods leasing business, which accounts for 71% of revenue, is struggling as the US economy continues to improve. Rent-to-own companies typically perform well during economic downturns but sales start to fall as the economy improves, because shoppers with higher disposable income go back to traditional retailers and poorer customers still remain cautious about spending.

Media Spend: Aaron’s spends about $30 million annually on advertising, skewing heavily towards network and cable TV ads during the second quarter. reports that Aaron’s allocated $22 million towards TV ads in 2014, the majority of which went to sports programming (see’s donut chart).

New Decision Maker: In November, John W. Robinson III, EVP of Aaron’s and CEO of Progressive Leasing (which Aaron’s acquired in April 2014) was appointed CEO of Aaron’s. Gil Danielson, who served as interim CEO, stayed on as CFO. 

309 East Paces Ferry Road, NE
Suite 1100
Atlanta, GA 30305

John Robinson, III
Chief Executive Officer
Direct Dial:(678) 402-3306


Andrea Freeman
Vice President, Marketing
Direct Dial: (678) 402-3298

David Wolff
Director, Creative & Media
Direct Dial:(678) 402-3951