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Pirelli Tire North America | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Rome, GA, Pirelli Tire North America is a tire company involved in the design, development, production and marketing of tires. Segmented into two divisions, industrial and commercial, Pirelli tires are produced for various types of vehicles including cars, light vehicles and motorcycles, buses, trucks, agricultural and earth moving machinery. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (706) 368-5800
Main Fax (706) 368-5802
Primary Address
100 Pirelli Drive
Rome, GA 30161
USA

Pirelli Tire North America Contacts

Contacts (5/7)
Name Title State
Riccardo C. Chief Commercial Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (706) 368-5800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Pirelli Drive
Rome, GA
30161
USA

Francesco R. Chief Financial Officer GA
Pier D. Chief Executive Officer GA
Scott G. Vice President, Motorcycle Tires GA
Rafael N. Vice President, Communications & Media Relations - Motor sports GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Pirelli Tire North America ******

Agency Relationships


Brand Agency Service From To
******* **** ***** ******* ***** **** + ******, ***. creative unknown present
******* **** ***** ******* ** ********* digital unknown present
******* **** ***** ******* ** ********* Digital, Media Buying, Media Planning present present

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DailyVista

Digital Opps Update: Pirelli launches new digital campaign with new media buying agency


Subject: Magazine, digital, online, social media, mobile, video, sponsorship

Company: Pirelli Tire, Tier-2 tire producer, where it competes with other middle- and upper-market brands like Continental, Yokohama, Hankook, Toyo, Kumho and Cooper.

Opportunity: I received deflating news yesterday that the intel Pirelli gave us about media moving in-house wasn’t accurate (research 6S Marketing recently picked up duties for media buying, which leans heavily towards digital.

Pirelli just launched it’s latest digital campaign to promote the US launch of the Engine Digital, the latter of which was hired earlier this year to lead digital strategy for P Zero’s launch. 

“Highway Zero,”  is a continuation of Pirelli’s efforts to better engage and build excitement with millennials and, specifically, women, who are becoming a larger part of the tire decision making process (now represent 40% of decision makers. Therefore, with the initial digital and print runs nearing completion, ROI examination should begin shortly, creating an opportunity to pitch new platforms that will engage Pirelli’s target audiences effectively. Note that the tire maker’s mobile display activity has been much higher in 2015 compared to previous years. 

Additional Insight

Digital Breakdown: Since March 1, 32 display ads have run on 145 publishers (43% mobile), 89% of which were placed programmatically, as opposed to client direct, according to Moat. In comparison, from March-July last year, 30 ads ran with 930 publishers (20% mobile), 99% of which were placed programmatically.

Desktop ads for P Zero and Highway Zero, specifically, have appeared on sites like trendhunter.com, autoweek.com, steepandcheap.com, gmt400.com,carbuzz.com, off-road.com,pelicanparts.com. Mobile display has run on publishers such as motorauthority.com, thecarconnection.com,corvetteforum.com, spanishdict.com, accuweather.com, lifehacker.com, mbworld.org, prosportsdaily.com, audiworld.com,guideautoweb.com, yotatech.com and honda-tech.com. 

Video for Highway Zero has run on two publishers, chron.com and videojug.com.

Branded Content: Pirelli ran “Highway Zero” sponsored content in June with Cool Hunting, according to brandtale.com.

Pirelli Tires
100 Pirelli Dr.
Rome, GA 30161 
(706) 368-5800

Dori Ludwig
Interactive Marketing Manager
(212) 497-8800 (NYC office)

Ross Pisarkiewicz
Sponsorship & Events Coordinator
(212) 497-8800 (NYC office)
ross.pisarkiewicz@pirelli.com