Pirelli Tire North America | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Rome, GA, Pirelli Tire North America is a tire company involved in the design, development, production and marketing of tires. Segmented into two divisions, industrial and commercial, Pirelli tires are produced for various types of vehicles including cars, light vehicles and motorcycles, buses, trucks, agricultural and earth moving machinery. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(706) 368-5800|
|Main Fax||(706) 368-5802|
Pirelli Tire North America ContactsContacts (5/7)
|Riccardo C.||Chief Commercial Officer||GA|
Sample of Associated Brands
|Francesco R.||Chief Financial Officer||GA|
|Pier D.||Chief Executive Officer||GA|
|Scott G.||Vice President, Motorcycle Tires||GA|
|Rafael N.||Vice President, Communications & Media Relations - Motor sports||GA|
|Pirelli Tire North America||******|
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Digital Opps Update: Pirelli launches new digital campaign with new media buying agency
Subject: Magazine, digital, online, social media, mobile, video, sponsorship
Company: Pirelli Tire, Tier-2 tire producer, where it competes with other middle- and upper-market brands like Continental, Yokohama, Hankook, Toyo, Kumho and Cooper.
Opportunity: I received deflating news yesterday that the intel Pirelli gave us about media moving in-house wasn’t accurate (research 6S Marketing recently picked up duties for media buying, which leans heavily towards digital.
Pirelli just launched it’s latest digital campaign to promote the US launch of the Engine Digital, the latter of which was hired earlier this year to lead digital strategy for P Zero’s launch.
“Highway Zero,” is a continuation of Pirelli’s efforts to better engage and build excitement with millennials and, specifically, women, who are becoming a larger part of the tire decision making process (now represent 40% of decision makers. Therefore, with the initial digital and print runs nearing completion, ROI examination should begin shortly, creating an opportunity to pitch new platforms that will engage Pirelli’s target audiences effectively. Note that the tire maker’s mobile display activity has been much higher in 2015 compared to previous years.
Digital Breakdown: Since March 1, 32 display ads have run on 145 publishers (43% mobile), 89% of which were placed programmatically, as opposed to client direct, according to Moat. In comparison, from March-July last year, 30 ads ran with 930 publishers (20% mobile), 99% of which were placed programmatically.
Desktop ads for P Zero and Highway Zero, specifically, have appeared on sites like trendhunter.com, autoweek.com, steepandcheap.com, gmt400.com,carbuzz.com, off-road.com,pelicanparts.com. Mobile display has run on publishers such as motorauthority.com, thecarconnection.com,corvetteforum.com, spanishdict.com, accuweather.com, lifehacker.com, mbworld.org, prosportsdaily.com, audiworld.com,guideautoweb.com, yotatech.com and honda-tech.com.
Video for Highway Zero has run on two publishers, chron.com and videojug.com.
Branded Content: Pirelli ran “Highway Zero” sponsored content in June with Cool Hunting, according to brandtale.com.
100 Pirelli Dr.
Rome, GA 30161
Sponsorship & Events Coordinator
(212) 497-8800 (NYC office)