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Belle Tire | Company Profile, Marketing Contacts, Media Spend, Brands




Belle Tire is a family owned company that operates a network of tire and windshield replacement service centers located throughout Michigan and Ohio. The company is headquartered in Allen Park, MI.

Main Telephone (313) 271-9400
Main Fax (313) 271-8595
Primary Address
1000 Enterprise Drive
Allen Park, MI 48101
USA

Belle Tire Contacts

Contacts (5/6)
Name Title State
Don B. President MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (313) 271-9400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Enterprise Drive
Allen Park, MI
48101
USA

John D. Vice President, Information Technology MI
Jarret K. Director, Innovation MI
Joe G. Director, Marketing MI
Ashley C. Marketing MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Belle Tire *******

Agency Relationships


Brand Agency Service From To
***** **** **** *** Creative, Media Buying, Media Planning 2016 present

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Retailer Belle Tire expanding further in Mich.


Belle Tire has a five-year growth plan that includes opening 20 new stories and hiring more than 200 new employees.
 
Most of the expansion will be in the western part of Michigan, including Grand Rapids, with locations also planned for the state’s southwestern and northwestern region.
 
A new store in Lyon Township, Mich. will open in September, while a second in Gaines Township, Mich. should open by the end of the year.
 
With 85 stores currently in southeast Michigan and Ohio, Belle Tire is the nation's 10th largest tire dealer.
 
The List reports that Belle Tire handles its media buying and planning internally.
 
According to Nielsen, Belle Tire allocated $2.8 million towards measured media in 2010. About $1.7 million was spent on spot television ads, about $713,000 was spent on local newspaper ads and about $392,000 was spent on spot radio ads.

Belle Tire
1000 Enterprise Dr.
Allen Park, MI 48101
(313) 271-9400
 
Don Barnes III
Marketing Director
(313) 271-9400
 
Don Barnes
President
(313) 271-9400