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The Goodyear Tire & Rubber Company | Company Profile, Marketing Contacts, Media Spend, Brands




The Goodyear Tire & Rubber Company, headquartered in Akron, OH, manufactures tires for automobiles, commercial trucks, race cars, airplanes, and heavy earth-mover machinery. The company operates globally with six strategic business divisions for each region of the world.

Main Telephone (330) 796-2121
Main Fax (330) 796-2364
Primary Address
200 Innovation Way
Akron, OH 44316
USA

The Goodyear Tire & Rubber Company Contacts

Contacts (5/48)
Name Title State
Stephen M. President, North America Tire - Consumer Business OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (330) 796-2121
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Innovation Way
Akron, OH
44316
USA

Scott R. Chief Marketing Officer - North American Tire Business OH
Darren W. President, EMEA OH
Rich K. Chairman, President & Chief Executive Officer OH
Ryan P. President, North America Consumer OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Goodyear Assurance *
Concorde *
Dunlop ***
Fulda *
G-Metric *

Agency Relationships


Brand Agency Service From To
****** ***** ***** ***** media buying & planning 2005 present
******** ***** ***** ***** media buying & planning 2005 present
******** **** ********** social 2010 present
******** ***** ***** ***** media buying & planning unknown present
******** **** ***** ***** ***** ***** media buying & planning unknown present

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Who is the President, North America Tire - Consumer Business of The Goodyear Tire & Rubber Company?

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What is the email of the Chief Marketing Officer - North American Tire Business of The Goodyear Tire & Rubber Company?

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DailyVista

Goodyear adds global marketing SVP to lead worldwide marketing


Subject: TV, digital

Company: Goodyear Tire & Rubber Co.     

Opportunity: Hired new SVP to handle global marketing, effective Sept. 22. The company is coming off a great second quarter and increased marketing spend, so don’t look for too much to change just yet. Continue to seek out TV and digital opportunities as the company capitalizes on recent victories and continues to grow. 

Additional Insight

Experience: Richard Kellam has been named SVP of global sales and marketing for Goodyear. He comes to the tire and rubber company from Mars, Inc., where he currently serves as global chief customer officer. In a statement, CEO Richard Kramer said “[Kellam] will drive integrated sales and marketing programs to help Goodyear grow as the brand that consumers seek out, purchase and recommend to others.”

Kellam will start on Sept. 22 and report to Kramer.   

Competitors:  Goodyear’s competition includes Bridgestone, Michelin and Cooper Tire, which recently hired a new strategy and business development VP (research here).

Media Spend: Goodyear increased measured media spend by $19 million in 2013. Of the $62 million spent, most was allocated to cable TV ($24.5 million), network TV ($10.7 million) and display ($11 million).

Agency Relationships: Havas Media Group (media buying and planning)

The Goodyear Tire & Rubber Co. 
200 Innovation Way
Akron, OH 44316
(330) 796-2121

Scott Rogers 
Chief Marketing Officer, North America
(330) 796-0322
scott_rogers@goodyear.com

Jim Davis 
Manager, Public Relations & Marketing
(330) 796-3546
jrdavis@goodyear.com