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Owens Corning | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Toledo, OH, Owens Corning is a building materials company specializing in the production of fiberglass. In addition to fiberglass, Owens Corning's products also include insulation, veneer, masonry and roofing materials.

Main Telephone (419) 248-8000
Main Fax (419) 248-5337
Primary Address
One Owens Corning Parkway
Toledo, OH 43659

Owens Corning Contacts

Contacts (5/22)
Name Title State
Mike T. President, Chief Executive Officer & Chairman OH
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (419) 248-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Owens Corning Parkway
Toledo, OH

John H. Vice President & Chief Innovation Officer OH
Joe O. President & General Manager OH
Steven Z. Vice President & Chief Information Officer OH
Scott H. Senior Vice President, General Counsel & Secretary OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Advantex *
Owens Corning Fabwel *
Owens Corning *******

Agency Relationships

Brand Agency Service From To
******** ***** ******** media buying & planning unknown present
***** ******* ***** ******** media buying & planning unknown present
***** ******* *******, ***. Public Relations, Social unknown present

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Owens Corning Building Materials segment nabs new Group Prez

The Story
Owens Corning, a world leader in building materials and glass fiber reinforcements, announced the appointment of Karel Czanderna as the new group president of building materials, according to the company.
Prior to joining the Toledo, Ohio-based company, Czanderna served as vice president of the cooking products and outdoor kitchens businesses at Whirlpool Corporation, where she was responsible for Jenn-Air, KitchenAid, Whirlpool, Maytag and Amana branded cooking appliances.
Czanderna also spent 18 years at Eastman Kodak Company, where she served as vice president and general manager of the portrait photography business, and as a vice president and general manager in the copier and printer business.
Owens Corning is a global producer of residential and commercial building materials, glass fiber reinforcements and engineered materials for composite systems. The company’s building materials group includes insulation, roofing and asphalt, masonry products and construction services businesses.
The Research
Spokesperson Jason Saragian told DailyVista that Owens Corning implements both B-to-B and B-to-C marketing initiatives, and across multiple channels.
“It’s premature to determine what kind of changes, if any, (Czanderna) will make,” he said. “There is a 100-day plan for Karel to become fully entrenched into the business, and connect with our plants, customers and innovation centers. That will better equip her to make the changes that she may wish to make.”
Saragian confirmed that Owens Corning’s top marketing decision-maker is its current Chief Marketing Officer Chuck Stein.
He said that it is too early to speculate on how she will proceed with the company’s marketing strategy, but did say that Owens Corning does work with several international marketing and public relations agencies.
Nielsen Monitor-Plus reported that Owens Corning spent about $10.4 million on national advertising in 2007. About $7.6 million was spent on spot television, $2.1 million was spent on cable television and $400,000 was spent on spot radio ads.
The Direction
Agencies with both B-to-B and B-to-C experience might want to give Czanderna some time to adjust to her new role before contacting her to discuss possible project work opportunities at Owens Corning.

Owens Corning Fabwel
One Owens Corning Parkway
Toledo, OH 43659
(419) 248-8000
Karel Czanderna
Group President, Building Materials
(419) 248-8000
Kerry Desberg
Director, Marketing
(419) 248-5939
Mike Thaman
President & Chief Executive Officer
(419) 248-8000