The Pep Boys | Company Profile, Marketing Contacts, Media Spend, Brands
Founded in 1921 and headquartered in Philadelphia, PA, The Pep Boys is a full-service automotive aftermarket chain. Throughout the United States, Pep Boys offers vehicle maintenance and repair capabilities as well as serves the commercial auto parts delivery market and replacement tire distribution.
|Main Telephone||(215) 229-9000|
|Main Fax||(215) 430-4660|
The Pep Boys ContactsContacts (5/14)
|Brent W.||President & Chief Executive Officer||GA|
Sample of Associated Brands
|Richard M.||Senior Vice President, Merchandising & Marketing||PA|
|John H.||Senior Vice President, Service Sales & Operations||PA|
|Wade S.||Senior Vice President, Sales & Operations||GA|
|John S.||eCommerce Merchandising Assistant Vice President||PA|
|The Pep Boys||*******|
|*** *** ****||***** ********||multicultural||2001||present|
|*** *** ****||*******||AOR - public relations||2000||present|
|*** *** ****||******** (******** ** ****** **** *.*.)||AOR - creative||2013||present|
|*** *** ****||***||media buying & planning||unknown||present|
|*** *** ****||*** *******, ***.||AOR - digital||2015||present|
Who is the President & Chief Executive Officer of The Pep Boys?
Who is the marketing contact for aftermarket, tires, parts in GA
What is the email of the Senior Vice President, Merchandising & Marketing of The Pep Boys?
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Direct Response Opps: Pep Boys continues digital hike to engage younger customers
Subject: digital, social media, online, sponsorship, TV, print, radio
Company:Pep Boys, a full-service automotive aftermarket chain headquartered in Philadelphia, Pa.
Opportunity: Continues to invest more in digital media, particularly SEM, to better engage younger customers. Spending across online, social and mobile should continue since this approach appears to be working. CFO David Stern said during the Q1 earnings call that digital sales are growing about 50% year-over-year and an increasing number of younger demos are making service appointments online. Furthermore, online product sales are rising and Pep Boys is offering more products through its website, accordingly.
Therefore, Millennial and Gen X male focused sellers should continue to pitch for last minute summer dollars and Q2/Q3 2016, when Pep Boys tends to skew media spend. An advantage should go to sites that engage male automotive DIY enthusiasts. Display activity has skyrocketed this year compared to 2014, with large/local paper, sports, media and entertainment publishers accounting for most of the activity, according to Moat.
Note that OMD, according to The List.
Media Spend: Pep Boys’ gross advertising expense was $71.4 million last fiscal year ended Jan. 31, up from $65.8 million in fiscal 2013 and $66.3 million in fiscal 2012, according to the company. However, dollars continue to move from broadcast to digital, particularly search and display.
TV Breakdown: Since January, $8.5 million has gone to national TV ads (see targeting right), about half of the $18 million allocated over the same period last year. In 2014, $34.1 million was spent on national TV ads compared to $30.2 million in 2013.
New Decision Maker: It appear that Tom Carey, chief customer officer since 2012, has taken on the roles of chief strategy officer and chief marketing officer. In the CMO role, he succeeds Ron Stupa, who became Sports Authority’s chief marketer earlier this year (research here).
The Pep Boys
3111 W. Allegheny Ave.
Philadelphia, PA 19132
Chief Customer Officer
Head, Mobile Marketing