Interstate Battery System of America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Interstate Battery System of America, Inc. is a privately-owned company that markets automotive batteries. The company is headquartered in Dallas, TX, and its products are distributed through dealers and franchise retail stores worldwide.
|Main Telephone||(972) 991-1444|
|Main Fax||(972) 392-1453|
Interstate Battery System of America, Inc. ContactsContacts (5/18)
|Dennis B.||Senior Vice President & Chief Marketing Officer||TX|
Sample of Associated Brands
|Scott M.||President & Chief Executive Officer||TX|
|Tyler R.||President & General Manager - NAC||TX|
|Casey C.||Business Partner||TX|
|Onyeka N.||Chief Information Officer||TX|
|Interstate Battery System of America, Inc.||*******|
|All Batteries Center||*|
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Score 60 – On the Brink: Interstate Batteries hires new CMO
Subject: TV, magazine, online, radio
Company: Interstate Batteries, privately-held Dallas-based retailer of batteries for almost anything, including flashlights, toys, household batteries, cars, motorcycles, RVS, boats and lawn/garden equipment.
Opportunity: Hired Dorothy Jones as CMO to lead marketing, including advertising, martech, events and sponsorship. All Battery Center retail franchise system recently selected another agency to run a campaign for this year. We’ll keep you posted when we figure out who picked up the business.
Therefore, agencies should focus attention their energy more on the Interstate business specifically. Sellers should start pitching now since Q4 and Q1, Interstate’s top buying periods, are coming up. Male focused sponsorship and media sellers may have an advantage given Interstate’s ad targeting trends.
Experience: Jones has served as marketing consultant the past two years. Before that, she was VP of marketing at Susan G. Komen where she led global brand management, direct marketing, cause marketing and national race sponsorship efforts. She’s also served in marketing roles at CPG food companies Frito-Lay and Nestle.
Media Spend: Interstate allocated $6.3 million towards measured media last year, up 45% from $4.4 million in 2013. The majority of last year’s budget went to broadcast ads, followed by magazine buys, search and national spot radio, according to Kantar Media.
TV Breakdown: ISpot.tv reports that about $1.6 million has gone to national TV ads since January (see targeting right), down from $1.9 million over the same period last year. For all of 2014, $4.4 million went to national TV ads compared to $1.6 million in 2013.
Digital Breakdown: Since January, 37 display ads have run on 18 publishers (22% mobile), 80% of which were placed site direct instead of programmatically. Local paper publishers made up most of the desktop and mobile activity.
12770 Merit Dr.
Dallas, TX 75251
- Dorothy Jones
Chief Marketing Officer (Assistant: Laura Jones / (972) 991-1444 ext. 6883 / firstname.lastname@example.org