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The Clorox Company | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Oakland, CA, Clorox manufactures and markets household cleaners, auto care products, water filtration systems, and other consumer products. Clorox-branded products are sold and produced in countries across the world. **FCB and mcgarrybowen will split new creative duties amongst Clorox brands. FCB will handle home division brands out of their Chicago and San Francisco office while mcgarrybowen will handle creative on specialty brands.**

Main Telephone (510) 271-7000
Main Fax (510) 832-1463
Primary Address
Post Office Box 24305
Oakland, CA 94623-1305
USA

The Clorox Company Contacts

Contacts (5/142)
Name Title State
Benno D. Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (510) 271-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 24305
Oakland, CA
94623-1305
USA

Manjit S. Chief Information Officer CA
Dawn W. Executive Vice President & Chief Operating Officer CA
Stephen R. Executive Vice President & Chief Financial Officer CA
Nick V. Executive Vice President & Chief Operating Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Brita ********
Formula 409 ******
Fresh Step *******
Glad *******
GladWare *

Agency Relationships


Brand Agency Service From To
***** ******** ****, ***. Creative, Digital, Social 2008 present
***** *** *** ********* media planning unknown present
***** **** AOR - media buying unknown present
***** ************ Creative unknown present
****'* **** ************ Creative unknown present

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DailyVista

Q2 Media Opps: Clorox begins creative review


Subject: digital, mobile, TV, print, multicultural, Hispanic media

Company: The Clorox Company (Winmo profile)

Opportunity: Reportedly reviewing creative as it shifts more ad dollars into digital media (research AKQA is Clorox's digital planning buying AOR.

Additional Insight

Incumbents: here). DDB and Baldwin& will defend. 

Media Spend: According to Kantar Media, The Clorox Company spent $268.3 million on US measured media in 2014 – down 21.9% from 2013. The most spend was allocated to broadcast ads ($158.5 million). The remainder of the spend was dedicated to print ($52.9 million), Hispanic media ($30.6 million) and digital ($22.9 million).

New Decision Maker: This review comes after Eric Reynolds was promoted to CMO in January. 

The Clorox Company 
1221 Broadway
Oakland, CA 94612
(510) 271-7000

Eric Reynolds 
Senior Vice President & Chief Marketing Officer
(510) 271-7000
eric.reynolds@clorox.com

Ellen Liu
Director, Media
Direct Dial: (510) 208-1590
ellen.liu@clorox.com