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Internet Brands, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Internet Brands operates community and e-commerce Web sites in automotive, travel and leisure, and home related categories. Some of the company's web sites include ApartmentRatings.com, CarsDirect.com, and Autos.com. Internet Brands, Inc. is headquartered in El Segundo, CA.

Main Telephone (310) 280-4000
Main Fax (310) 280-4706
Primary Address
909 North Sepulveda Boulevard
11th Floor
El Segundo, CA 90245
USA

Internet Brands, Inc. Contacts

Contacts (5/10)
Name Title State
Lisa M. Chief Operating Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 280-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 909 North Sepulveda Boulevard
11th Floor
El Segundo, CA
90245
USA

Bob B. President & Chief Executive Officer CA
Scott F. Chief Financial Officer CA
Curt C. Vice President, Marketing CA
Joe E. Director, Public Relations & Communications CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Internet Brands, Inc. *
CarsDirect.com *******
Autos.com ***
RealPolice.net *
ApartmentRatings.com *

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DailyVista

Internet Brands acquires 9 auto, leisure sites


The Story
Internet Brands Inc. announced the acquisition of nine Web sites in the company’s automotive and leisure categories, according to the company.
 
The Los Angeles-based company’s acquisition deal includes eight online auto enthusiast communities and a site for dog owners and lovers.
 
The newly acquired automotive sites are: 6SpeedOnline.com, Rennlist.com, G35Driver.com, MyG37.com, My350z.com, ZDriver.com, NorthAmericanMotoring.com and ScoobyNet.com. All are communities for enthusiasts for various autos, ranging from Porsches to Subarus.
 
Internet Brands has also acquired PuppyDogWeb.com, one of the largest content providers for dog lovers, which also includes listings from thousands of private dog breeders across the United States.
 
Internet Brands operates community and e-commerce Web sites in automotive, travel and leisure and home related categories. The company’s current sites include AudiWorld.com, ClubLexus.com, CorvetteForum.com, Ford-Trucks.com, MBWorld.org, MustangForums.com and ScionLife.com.
 
The Research
President and Chief Executive Officer Bob Brisco expressed confidence in Internet Brands’ acquisition of nine additional sites.
 
“These sites strengthen our position as a leader in vertical websites and online communities,” Brisco said in a statement. “Our common platform benefits users, streamlines operations, and gives advertisers access to huge audiences in key demographic categories.”
 
Internet Brands said that the newly acquired sites will contribute to increasing the company’s monthly unique visitors to 29.1 million and its monthly page views to 435 million in January 2008; compared to 26.8 million unique visitors and 343 million page views in December of 2007.
 
The acquisition comes about a month after Internet Brands brought on HuntingNet.com, OffShoreOnly.com and Horsetopia.com—three popular community Web sites in the online hunting, performance boating and equestrian niches.
 
According to The List database, Internet Brands does not currently have any agency relationships.
 
The Direction
Agencies that are interested in forming strategic partnerships with Internet Brands should contact the company if you have clients or are involved with community-related sites that are hoping to work under a larger parent company. Come up with a proposal that highlights how Internet Brands will benefit from acquiring said Web site and how various enthusiasts will benefit from the site as well.