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Winnebago Industries, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Winnebago Industries is a manufacturer and marketer of motor home recreational vehicles. The company, headquartered in Forest City, IA, sells its motor homes through independent dealers under the company's brand names.

Main Telephone (641) 585-3535
Main Fax (641) 585-6806
Primary Address
P.O. Box 152
Forest City, IA 50436-0152
USA

Winnebago Industries, Inc. Contacts

Contacts (5/6)
Name Title State
Sarah N. Chief Financial Officer & Vice President, Finance IA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (641) 585-3535
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: P.O. Box 152
Forest City, IA
50436-0152
USA

Daryl K. Vice President, Manufacturing IA
Scott D. Vice President, Sales & Product Management IA
Chad R. Director, Marketing IA
Sheila D. Public Relations Manager IA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Adventurer *
Brave *
Chieftain *
Elante *
Itasca *

Agency Relationships


Brand Agency Service From To
********** *** ********** ********* ************** media buying & planning unknown present
***** *** ********** ********* ************** media buying & planning unknown present
********* *** ********** ********* ************** media buying & planning unknown present
****** *** ********** ********* ************** media buying & planning unknown present
****** *** ********** ********* ************** media buying & planning unknown present

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DailyVista

RV giant Winnebago gets new Prez


The Research
Winnebago Industries, Inc., a leading United States recreation vehicle manufacturer, announced that the Board of Directors has elected Randy Potts to take on the role of president.
 
Potts has worked for Forest City, Iowa-based Winnebago Industries for the last 27 years, and effective immediately will leave his former role as senior vice president of strategic planning.
 
Potts started his career at Winnebago Industries in 1983 as a senior tool designer.
 
As part of this transition, Bob Olson will retain the position of chairman and chief executive officer, while relinquishing his title of president in order to focus on the company’s overall direction.
 
Winnebago Industries is a leading U.S. manufacturer of recreation vehicles, which are used primarily in leisure travel and outdoor recreation activities. The company builds motor homes, travel trailers and fifth-wheel products under the Winnebago, Itasca, ERA and SunnyBrook brand names.
 
Minneapolis-based Colle + McVoy has handled Winnebago Industries’ advertising, direct marketing, sales materials, media buying and planning, loyalty marketing and point-of-purchase materials since 1994.
 
The List database also reported that Minneapolis-based DKY Integrated Marketing Communications currently handles the company’s media buying and planning as well.
 
The Nielsen Company reported that Winnebago Industries spent about $15,000 on Internet ads in 2009.

Winnebago Industries, Inc.
605 West Crystal Lake Road
Forest City, IA 50436
(641) 585-3535
 
Roger Martin
Vice President, Marketing & Sales
(641) 585-3535
 
Randy Potts
President
(641) 585-3535
 
Bob Olson
Chairman & Chief Executive Officer
(641) 585-3535