Oshkosh Truck names new VP of Marketing
Truck and vehicle accessory manufacturer Oshkosh Truck Corporation announced the promotion of Ann Stawski to vice president of marketing communications, according to the company
Stawski has broad range of marketing and public relations experience. She most recently served as director of marketing communications for Pierce Manufacturing Inc. and Medtec Ambulances, which are both subsidiaries of Oshkosh.
Prior to that, she worked for Bombardier Recreational Products as the senior public relations coordinator of boats and outboard engines.
Stawski received her bachelor’s degree from Alverno College and her master’s degree from the University of Wisconsin, Milwaukee.
Oshkosh Truck Corp., based in Oshkosh, Wis., designs, manufactures and markets a range of commercial, military, fire and emergency trucks. The company has three divisions: Fire and Emergency, Defense, and Commercial.
In Stawski’s new role, she will be responsible for Oshkosh Truck
’s marketing and advertising initiatives.
She will replace Kirsten Skyba who was named vice president of global marketing for JLG Industries, another Oshkosh Truck Corporation company.
According to President and Chief Executive Officer Robert Bohn, Stawski’s background in manufactured products and agency experience makes her the perfect candidate for guiding the company’s corporate brand development, external communications and public relations, as well as leading the marketing communications department.
“Ann is known for implementing strategic marketing programs and overseeing successful product launches that drive corporate performance and brand awareness and we’re pleased to have this talented executive on board,” Bohn said in a statement.
Stawski’s hire comes shortly after the company reported successful second quarter sales for the three months ended March 31, which nearly doubled to $1.66 billion from $844.8 million.
Oshkosh's acquisition of JLG Industries Inc. added $707.9 million, but the company's defense unit revenue fell 8.4 percent to $306 million because of slower parts and service sales.
According to The List database, the company does not currently have any agency relationships.
According to Nielsen Monitor-Plus, the company spent approximately $9,000 on national advertising in 2006, with about $8,800 spent on spot television ads.
Agencies interested in representing Oshkosh Truck Corp. should have B-to-B experience and be able to come up with creative ways to advertise the company’s products to businesses. Because Oshkosh develops and markets military trucks, the Army is one major client that should be tapped for other resources. Ambulances and fire stations nationwide are also a good source; try to come up with an advertising campaign that convinces these consumers to never go anywhere else for trucks.
Oshkosh Truck Corporation
2307 Oregon Street
Oshkosh, WI 54903
Vice President, Marketing
Chairman, President & Chief Executive Officer