Michelin North America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Michelin North America, headquartered in Greenville, SC, manufactures and markets tires and related automotive products to U.S., Mexican and Candian consumers and brands include BF Goodrich, Michelin, Uniroyal and Cavalier.
|Main Telephone||(864) 458-5000|
|Main Fax||(864) 458-4949|
Michelin North America, Inc. ContactsContacts (5/16)
|Dave M.||Chief, Staff||SC|
Sample of Associated Brands
|Pete S.||Chairman & President||SC|
|Don B.||Chief Operating Officer- - Tire Center||SC|
|Adam M.||Vice President, Marketing||SC|
|Tom J.||Business Segment Director||SC|
|BF Goodrich Tires||******|
|Private Label & Associate Brands||*|
|Michelin North America, Inc.||********|
|** ******** *****||******||Media Buying, Media Planning||unknown||present|
|** ******** *****||***||media buying & planning||2009||present|
|******** **** ****||***||media buying & planning||unknown||present|
|******** ********||******||Media Buying, Media Planning||unknown||present|
|******** ********||***||media buying & planning||unknown||present|
Who is the Chief, Staff of Michelin North America, Inc. ?
Who is the marketing contact for motorcycles in SC
What is the email of the Chairman & President of Michelin North America, Inc. ?
What is direct phone of the Chief Operating Officer- - Tire Center of Michelin North America, Inc. ?
Who is the Media Buying, Media Planning agency of Michelin North America, Inc. ?
Your personal LinkedIn™ network connections
Account in Review?: BF Goodrich, creative AOR split after 10 years
Subject: Creative, advertising, sports marketing, sponsorship
Company: BFGoodrich, Tier-2 tire brand owned by Michelin.
It’s strange for long agency relationships like this to end so abruptly unless a new marketing DM comes on board, but I’m sure we’ll find out what happened in a few weeks. Of note, BF Goodrich’s passenger, light truck and medium/heavy market share has continued a flat-to-downward trend since 2011 (compare MTD data frin 2013), despite a much larger traditional ad push in 2014 compared to prior years. Maybe that’s the reason for the split, but who knows?
Marketing Push: Last year, BFGoodrich, spent $1.2 million on a national TV ads to run along its iSpot.tv reports. Ads ran throughout the year during auto racing, Red Bull Signature Series and Spartan Race events. This is more than the brand spent on national TV ads in 2012 and 2013 combined.
Furthermore, BFGoodrich’s had a much higher display ad presence last year compared to 2013, according to Moat. In 2014, standard display ads ran with 866 publishers (6% mobile), 96% of which were purchased by ad networks or exchanges instead of direct. In comparison, 2013 only had 283 publishers (<1% mobile), with a 50/50 split between programmatic and direct buying.
Last year, display activity was spread between March-Dec., with most activity occurring between May-September. Reporting the most impression activity were auto enthusiasts sites, such as domaipirate4x4.com, jeepforum.com, benzworld.org, g5club.net, letssingit.com, jettaforums.com and h2fanatic.com.
Michelin North America
1 Parkway South
Greenville, SC 29615
Direct Dial:(864) 458-4534
Director, Images & Brands
Marketing Manager, Ultra High Performance (UHP – firstname.lastname@example.org