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General Electric Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




General Electric Corporation is a multinational conglomerate corporation headquartered in Fairfield, CT. The company's product line includes appliances, transportation equipment, lighting, generators, turbines, nuclear reactors, medical imaging equipment, and plastics which are manufactured and distributed by GE in worldwide. Additionaly, general electric also offers commercial and consumer finance and insurance, and operates broadcasting ventures.

Main Telephone (203) 373-2211
Main Fax (203) 373-3131
Primary Address
3135 Easton Turnpike
Fairfield, CT 06828
USA

General Electric Corporation Contacts

Contacts (5/44)
Name Title State
Beth C. Vice Chair CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 373-2211
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3135 Easton Turnpike
Fairfield, CT
06828
USA

Jeff I. Chairman & Chief Executive Officer CT
Keith S. Chairman & Chief Executive Officer - GE Capital & Vice Chairman - GE CT
Linda B. Chief Marketing Officer, Global Brand Marketing CT
Deirdre L. Chief Communications Officer CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
General Electric Corporation ********
GE Cafe *******
GE Monogram *
GE GeoSpring *****

Agency Relationships


Brand Agency Service From To
** **** *** media buying & planning 2013 present
** ********* *** AOR - media buying & planning 2000 present
** ********* **** ********* AOR - creative unknown present
** ******** *** AOR - media buying & planning unknown present
******* ******** *********** **** ********* AOR - creative 1920 present

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DailyVista

TV Opps: GE's CMO pulls plug on prime-time TV advertising


Subject: digital, TV, radio

Company: Winmo)

Opportunity: GE’s newly-appointed CMO Linda Boff (more here) recently told Business Insider that the company will no longer be advertising during primetime TV. GE, instead, will opt to advertise only during live television events. Specifically, she said: “We still believe in TV, but we believe in an audience that is going to stay.” She also said that the company is looking for “engagement” and “impact” and that primetime TV is too hard to break through.

From now on, the focus will be on “almost exclusively live TV – football, SNL, Fallon.” Although she did not address digital spend, sellers should note that GE has kept digital buys relatively flat from 2014 to 2015 (although mobile has increased 30%). Boff is still settling into her role, so sellers (especially digital) should reach out for potential 2016 dollars. Since Boff’s concern is “engagement” and “impact,” pitches should include media properties with high ROI.

GE’s media buying and planning has been handled by OMD since 2000 (consumer and corporate). Currently, GE scores a 70 on our predictive analysis model, placing it in “Account in Jeopardy” status.

Additional Information

GE

National TV Spend: GE has spent $48.1 million on measured media so far this year, according to iSpot. This is a 49.8% increase from the same period 2014, when $32.2 million was spent.  Looking at the show targeting, it seems that GE hasn’t done that much primetime TV advertising in the last two years, so it doesn’t seem that much will be changing (other than spend levels). See the chart for more detail.

Digital Breakdown: Moat reports that GE has run 633 display ads on 3,082 publishers (35% mobile). Top ad destinations include arstechica.com, bravotv.com, usanetwork.com, speednews.com and syfy.com. Almost 80% of these ads are placed site direct, as opposed to programmatically. GE has also run 181 high impact and 25 video ads this year. 

For the same period 2014, GE ran 632 creatives on 4,583 publishers (5% mobile).  GE also ran 693 high impact ads in 2014. Half of these ads were placed site direct.

Winmo)
3135 Easton Turnpike
Fairfield, CT 06828
(203) 373-2211

Linda Boff 
Chief Marketing Officer
(203) 373-2211
linda.boff@ge.com