General Electric Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
General Electric Corporation is a multinational conglomerate corporation headquartered in Fairfield, CT. The company's product line includes appliances, transportation equipment, lighting, generators, turbines, nuclear reactors, medical imaging equipment, and plastics which are manufactured and distributed by GE in worldwide. Additionaly, general electric also offers commercial and consumer finance and insurance, and operates broadcasting ventures.
|Main Telephone||(203) 373-2211|
|Main Fax||(203) 373-3131|
General Electric Corporation ContactsContacts (5/39)
|Beth C.||Vice Chair||NY|
Sample of Associated Brands
|Jeff I.||Chairman & Chief Executive Officer||NY|
|Linda B.||Chief Marketing Officer, Global Brand Marketing||NY|
|Deirdre L.||Chief Communications Officer||NY|
|Lorraine B.||President & Chief Executive Officer - GE Power & Water's Distributed Power||NY|
|General Electric Corporation||********|
|** ****||***||media buying & planning||2013||present|
|** *********||**** *********||AOR - creative||unknown||present|
|** *********||***||AOR - media buying & planning||2000||present|
|** ********||***||AOR - media buying & planning||unknown||present|
|******* ******** ***********||**** ******, ***.||creative||unknown||present|
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Digital Opps: General Electric launches newest ad amid huge digital push
Subject: Digital, TV, print, radio, OOH
Company: Winmo), headquartered in Fairfield, CT, is a multinational conglomerate corporation.
Opportunity: Launched its newest TV ad with creative agency BBDO. The new ad, titled “Raining Octopuses,” uses an unrealistic scenario to remind customers that its ready for “whatever the world throws at (it).” The new ad comes at a pivotal time for the company, having recently announced its plans for a $250 million acquisition to expand its power even further and shift its focus back to industrials. The company also just announced three new executive shifts, including Linda Boff, who is now serving as VP and CMO, after being named CMO in September.
Keep in mind that when Boff initially took over her CMO duties, the intention was to heavily market GE as a digital industrial company. With the launch of its newest ad, it looks like the company is pushing its digital efforts now more than ever, having shown the new ad only online, and not yet on national TV. The company’s digital presence is on the rise, already increasing it from the same time last year and looking like it will run more digital ads this year than last.
Therefore, sellers should be reaching out now to pick up available digital and TV dollars. Look for ad dollars tied to major TV events, as GE tends to run ads during these times.
Media Spend: According to Kantar Media, GE spent $82 million on measured media in 2015, allocating most of that towards broadcast and digital. The rest of the budget was put towards print, radio, OOH and sponsorship.
Digital Breakdown: According to Moat, so far this year, the company has run 335 standard display, 79 high impact and 24 video ads on 2,758 publishers (23% mobile). Top ad destinations included vanguardngr.com, foodengineeringmag.com, thrillist.com, washingtonpost.com, steadyhealth.com and njspotlight.com. 37% of the ads were placed site direct versus programmatic.
Looking at all of 2015, GE ran 693 standard display, 189 high impact and 25 video ads on 3,502 publishers (33% mobile), with 77% placed site direct.
3135 Easton Turnpike
Fairfield, CT 06828
VP and Chief Marketing Officer
Digital Strategy Leader