Federal-Mogul Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Southfield, MI, Federal-Mogul Corporation is a leading manufacturer and distributor of car, truck and construction vehicle components. A subsidiary of Cooper Industries, Federal-Mogul Corporation offers items such as chassis products, gaskets, engine bearings, pistons and sealing systems.
|Main Telephone||(248) 354-7700|
|Main Fax||(248) 354-8950|
Federal-Mogul Corporation ContactsContacts (5/18)
|Rainer J.||Chief Executive Officer||MI|
Sample of Associated Brands
|Bradley N.||Co-CEO, Motorsports division||MI|
|Jay B.||Senior Vice President, Business Management||MI|
|Al K.||Vice President, Powertrain Marketing||MI|
|Chris F.||Vice President, System Protection Sales & Marketing||MI|
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Forecasted: No. 29 Federal-Mogul Motorparts names digital AOR, launches ‘Parts Matter' campaign
Update (4/2): Federal-Mogul Motorparts, No. 29 in the iCrossing as its new digital AOR. “Parts Matter,” a digital and social media campaign that debuted last week in automotive and consumer-targeted digital media, will be integrated with other trade and consumer advertising, editorial and additional marketing activities in support of FMM’s broad portfolio of brands and products. The social media component urges consumers and repair professionals to share their own examples of why “parts matter” – through photos, videos and stories.
In addition to the digital campaign, FMM launched the “Tech First” initiative, which provides in-site, on-line and telephone-based technical training and product support to technicians, repair shop owners and parts professionals in North America.
Subject: broadcast, digital, print
Company: Federal-Mogul Motorparts (FMM), a leading manufacturer and distributor of car, truck and construction vehicle components offering such items as chassis products, gaskets engine bearings, pistons and sealing systems. FMM is headquartered in Southfield, Mich.
Opportunity: Has named a new SVP and chief marketing and communications officer and is planning to spinoff a segment of the company, so look for broadcast, digital and print opportunities as FMM, which experienced $117 million in losses in 2012, tries to turn itself around.
Experience: Laura Soave has been named SVP and chief marketing and communications officer for FMM. Soave will be responsible for global brand management and all marketing initiatives and campaigns in North America. She will also oversee all communications activities, both internal and external. Soave previously served as VP and CEO for Chrysler's FIAT brand in North America. She left Chrysler in 2011 after the failed rollout of the FIAT 500 and has been consulting on a variety of automotive projects in the interim.
Company Restructuring: In Sept., FMM announced that it would break its two main businesses – aftermarket parts and powertrain – into two public companies. The split is pending US regulatory approval and is expected to be completed in the first half of 2015 (more information here).
Media Spend: Kantar Media puts FMM's 2013 measured media spend at $1.8 million, most of which was allocated to broadcast ($1.4 million). The remainder was spent on print and digital (display) ads.
Agency Relationships: According to The List, Wyse Advertising, Inc. is FMM's AOR.
26555 Northwestern Hwy.
Southfield, MI 48033
Senior Vice President & Chief Marketing & Communications Officer
Global Director, Digital Marketing & Strategy (since Nov. 2014)
Director, Marketing – North America