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Trane, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Trane, Inc., a subsidary of Ingersoll Rand, is a global provider of heating, ventilating and air conditioning systems and building management systems and controls. Its offerings include service and parts support and financial solutions. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (732) 652-7100
Main Fax (732) 980-3340
Primary Address
P.O. Box 6820
Piscataway, NJ 08855-6820

Trane, Inc. Contacts

Contacts (2)
Name Title State
Maria R. Senior Marketing Manager NJ
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (732) 652-7100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: P.O. Box 6820
Piscataway, NJ

Cara H. Regional Marketing Manager TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Standard *
Trane, Inc. *******

Agency Relationships

Brand Agency Service From To
*****, ***. ********** media buying & planning 2002 present
*****, ***. ********** media buying & planning 2002 present

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New team at American Standard Brands

The Story
Fixtures manufacturer American Standard Brands has named several new executives to its sales and marketing management team, according to Building Online.
ASB named Chris Capone vice president of wholesale sales; Tom Santer joins as VP of distribution strategy; Scott Meyer is general manager of the faucet division; Jeannette Long is GM of e-commerce; Mark Hamilton is the new GM for luxury and showrooms; Gerry Messina is director of customer development for retail faucets and Carter Thomas was named director of industrial design for the company’s luxury business.
“These new staff appointments are part of our streamlined plan to focus on new business development and product creation in key market segments,” Don Devine, president and chief executive officer said in a company release.
American Standard Brands manufactures a wide variety of fixtures for use in kitchens and bathrooms. The products, used in both commercial and residential applications, include faucets, sinks, bathtubs, toilets and related products. The company’s brands include American Standard, Crane, Elier, Porcher, Jado and Fiat.
The Research
Nora DePalma, an American Standard Brands spokesperson, provided DailyVista with further details on the company’s newly formed management team.
According to DePalma, ASB has increasingly put more emphasis on product quality and innovation.
“Overall, a lot of these changes relate to a complete reorganization for the corporation,” she said, adding that a lot of changes took place at the company over the last year when it changed ownership to Sun Capital Partners.
“Don Devine is looking to these appointments to address the different channels at American Standard Brands and the final team is in place to really solidify those efforts,” she said.
Each of the executives will head up marketing and product management efforts for their respective categories, and will share those responsibilities and resources across the various products in the company’s portfolio. 
She said that ASB engages in traditional marketing platforms to build both consumer and B-to-B awareness, and has also begun utilizing new types of media to entice younger audiences.
“They’re actually doing quite a bit of new media, based on where the trends are in terms of new homebuyers, which are now Millennials,” she said, adding that ASB is also involved in relationship marketing and getting involved with various trade associations.
DePalma said that ASB utilizes a combination of in-house and external relationships for its marketing services. The company works with Zeta Interactive in Parsippany, N.J. for online public relations and social media monitoring; Minneapolis-based Antidote X is its online agency and Frankfort, Ill.-based O’Reilly DePalma handles additional public relations efforts.
According to The Nielsen Company, ASB spent about $20 million on media in 2008. About $5 million was spent on national magazine ads, about $5 million on spot television ads and about $4 million was put toward cable television ads.
The Direction
Our source was unsure of any additional agency relationships for ASB’s future, but interested firms should consider making introductions for future opportunities. We were told that ASB is very focused on touting its water conservation products, and new products are always in R&D’s pipeline. Put the company on a prospects list for later in the year.