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Snap-On, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Kenosha, WI, Snap-On, Inc. manufactures and markets hand tools, power tools, diagnostic equipment and more for vehicle manufacturers, dealers and repair centers. The company's products are sold through a network of franchises, distributor networks and online.

Main Telephone (262) 656-5200
Main Fax (262) 656-4980
Primary Address
Post Office Box 1410
Kenosha, WI 53141-1410
USA

Snap-On, Inc. Contacts

Contacts (5/27)
Name Title State
Andrew G. President - Industrial WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (262) 656-5200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 1410
Kenosha, WI
53141-1410
USA

Nicholas P. Chairman & Chief Executive Officer WI
Jeanne M. Vice President & Chief Information Officer WI
Aldo P. Senior Vice President & Chief Financial Officer WI
June L. Vice President, IT Applications WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ATI *
Blue-Point *
Sioux *
Sun *
Snap-On, Inc. ******

Agency Relationships


Brand Agency Service From To
**** **** (***) ******* ********* ******** Public Relations present unknown
****-**, ***. ******* ********* ******** Public Relations unknown present

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DailyVista

Snap-on buys information unit of ProQuest


The Story
Increasing its offerings to the B-to-B marketplace, tool manufacturer Snap-on purchased the auto parts and service information unit of ProQuest, according to the company.
 
In November, Kenosha, Wis.-based Snap-on finalized its $508 million purchase of the Business Solutions unit of Richfield, Ohio-based ProQuest.
 
ProQuest Business Solutions turns detailed technical data for parts catalogs into easily retrievable electronic information. It also has warranty management systems that help car dealerships manage performance.
 
Snap-on manufactures and markets hand tools, power tools, diagnostic equipment and more for vehicle manufacturers, dealers and repair centers. Its products are sold through a network of franchises, distributor networks and online.
 
The Research
With the acquisition Snap-on expands its offerings for automotive dealerships.
 
The buy is a significant bolster to the company’s Diagnostics and Information group, which provides diagnostic equipment, vehicle servicing information and equipment repair service to vehicle service providers.
 
“This is a compelling strategic transition,” Chairman Jack Michaels said in a statement. “(W)e believe Snap-on will be uniquely positioned to add value for global OEMs and enhance the productivity and profitability of their dealerships.”
 
According to The List database, Chicago-based Cramer Krasselt handles some of Snap-on’s creative.
 
According to Nielsen Monitor-Plus, the company spent $100,000 on media last year. The company spent about $40,000 on local newspaper placement and about $20,000 on spot radio ads. About $6,000 went to outdoor advertising.
 
The Direction
Snap-on’s acquisition represents a behind-the-scenes improvement and this looks like an opportunity best suited for agencies with below-the-line capabilities or B-to-B firms that can stretch a dollar. Campaigns should target the company’s smaller clients, like regional dealerships. Media buying firms should also bring suggestions on alternative placement opportunities to increase brand awareness, such as a television buy.
Snap-on Incorporated
2801 80th Street
Kenosha, WI 53143
(262) 656-5200
 
Rick Pastor
Manager of Marketing & External Communications
(262) 656-5294
 
Chris Pfaus
Vice President of Product Management & Marketing
(262) 656-5200