Back to All Companies

Suzuki Motor of America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Suzuki Motor of America, Inc., headquartered in Brea, CA., markets Suzuki ATV through a network of automotive dealerships throughout the United States. ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide off road, motorcycle, and outboard motors manufacturer.

Main Telephone (714) 996-7040
Main Fax (714) 524-2512
Primary Address
Post Office Box 1100
Brea, CA 92822
USA

Suzuki Motor of America, Inc. Contacts

Contacts (5/11)
Name Title State
Gus B. Vice President & Division Head - Marine CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (714) 996-7040
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 1100
Brea, CA
92822
USA

Kerry G. Vice President, Sales & Marketing CA
Chris W. Director Sales & Division Head CA
Steve B. Manager, Market Analysis CA
Pat A. Race Support Manager CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Suzuki Motor of America, Inc. *
Hayabusa *
GS Series *
Boulevard Series *
RM-Z Series *

Agency Relationships


Brand Agency Service From To
****** ****** ******* AOR - creative, digital, media buying & planning 2013 present
********* ****** ******* AOR - creative, digital, media buying & planning 2013 present
******* ****** ******* AOR - creative, digital, media buying & planning 2013 present
** ****** ******* AOR - creative, digital, media buying & planning 2013 present
** ****** ******* AOR - creative, digital, media buying & planning 2013 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Vice President & Division Head - Marine of Suzuki Motor of America, Inc.?

Who is the marketing contact for Automotive in CA

What is the email of the Vice President, Sales & Marketing of Suzuki Motor of America, Inc.?

What is direct phone of the Director Sales & Division Head of Suzuki Motor of America, Inc.?

Who is the AOR - creative, digital, media buying & planning agency of Suzuki Motor of America, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

American Suzuki appoints Prez, new AOR


The Story
American Suzuki Motor Corporation announced plans to consolidate its independent Automotive, Motorcycle/ATV (All Terrain Vehicles), Marine and Corporate Operations business segments under a new president, Kinjii Saito, according to the company.
 
Saito moves to the Brea, Calif.-based American headquarters from his most recent position as deputy executive general manager and global marketing at Suzuki Motor Corporation in Japan.
 
The company simultaneously announced that Marina del Rey, Calif.-based Siltanen & Partners has become the American Suzuki’s new U.S. advertising agency of record for its automotive division.
 
S&P replaces Brea-based Dentsu Next (formerly Colby & Partners), which has represented the automaker since 2000. Dentsu Next will continue its support of motorcycle and ATV marketing for American Suzuki.

American Suzuki currently markets its vehicles in the United States through a network of approximately 500 automotive dealerships and numerous other motorcycle, ATV and marine distributors in 49 states.
 
The Research
S&P’s scope of work for American Suzuki will emphasize strategy and creative development, and a wide range of marketing efforts including aspects of non-traditional advertising, national event campaigns and other advertising and promotional initiatives.
 
Company spokesperson Leonie Wanke told DailyVista that because Saito is still in his first week at American Suzuki, she was unable to detail the company’s future marketing plans, seeing as they are not yet finalized.
 
“Many details on advertising, marketing etc. will be forthcoming in the next few weeks and months,” she said.
 
Though S&P will be now be responsible for supporting Suzuki’s ongoing brand evolution and for further positioning the company as a leader in the industry, Wanke did say that American Suzuki welcomes any plans that are submitted by agencies and said that those proposals will always be considered.
 
In addition to S&P’s new position as American Suzuki’s AOR, The List database reports that Irvine, Calif.-based PainePR is currently handling the company’s public relations initiatives as well.
 
The Direction
Though American Suzuki has named S&P as its new AOR, Wanke said that the company still welcomes agency plans, so do not be too quick to write the company off before making approaches. The company may seek outside assistance on a project-by-project basis.

American Suzuki Motor Corporation
3251 East Imperial Highway
Brea, CA 92821
(714) 996-7040
 
Gene Brown
Vice President, Marketing & Public Relations
(714) 996-7040
 
Mark Harano
Executive Vice President, Automotive Operations
(714) 996-7040
 
Masaaki Kato
Executive Vice President, Motorcycle, ATV & Marine Operations
(714) 996-7040
 
Motoo Murakami
Executive Vice President, Corporate Operations
(714) 996-7040
 
Kinji Saito
President
(714) 996-7040