Mitsubishi Motors North America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Cypress, CA, Mitsubishi Motors North America, Inc. is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, a mid-size pickup truck and sport utility vehicles through its network of dealers. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(714) 372-6000|
|Main Fax||(714) 373-1020|
Mitsubishi Motors North America, Inc. ContactsContacts (5/11)
|Ryujiro K.||President & Chief Executive Officer||CA|
Sample of Associated Brands
|Don S.||Executive Vice President & Chief Operating Officer||CA|
|Ken K.||Vice President, Sales Operations||CA|
|Francine H.||Director, Marketing & Public Relations||CA|
|Natalie M.||Director, Information Technology||CA|
|Mitsubishi Motors North America, Inc.||*******|
|* ****||***||AOR - media buying & planning||unknown||present|
|******||***||AOR - media buying & planning||unknown||present|
|****** *********||***||AOR - media buying & planning||unknown||present|
|****** *********||***||media buying & planning||unknown||present|
|******||***||media buying & planning||unknown||present|
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Mitsubishi Motors North America taps PR AOR
Subject: PR, events, trade show marketing, digital, TV
Company: Mitsubishi Motors North America
Opportunity: Named The Brand Amp as its PR AOR. The Brand Amp will work with the Mitsubishi PR team to aid in brand and product communications as well as support the auto company’s media bureau and presence at auto shows. 180 Los Angeles handles creative. Mitsubishi has been increasing Hispanic spend over the past year (both digital and TV), so expect that PR efforts will also begin to skew toward the emerging Hispanic audience.
Media Spend: According to Kantar Media, Mitsubishi spent $74.9 million on measured media in 2014 – down 6.7% from 2013. Most of this – $64.3 million – was allocated to broadcast ads. Digital and Hispanic channels both received just over $5 million. Note, however, that Hispanic spend for Q1 2015 is already $3.6 million – 70.4% of FY 2014′s Hispanic spend.
iSpot reports that Mitsubishi has spent $55.9 million on national TV ads so far this year – down slightly from $63.8 million for the same period 2014. The most money has been spent to air ads on TNT, TBS, Univision, History Channel and HGTV during shows such as “NBA Basketball,” “2015 NCAA Basketball Tournament,” “SportsCenter,” “The Big Bang Theory” and “Castle.” Mitsubishi’s SOV lags behind the larger auto makers (Chevy, Ford, Toyota, Nissan and VW), so iSpot does not have data for it.
Digital Breakdown: Per Moat, Mitsubishi has run 1.145 standard display ads on 4,145 publishers (12% mobile). Top ad destinations include: mysanantonio.com, cnn.com, thsioldhouse.com, golfchannel.com and bradenton.com. For the same period 2014, 702 creatives were run on 2,519 publishers and programmatic placements have increased from 55% in 2014 to 70% in 2015.
2015 digital SOV (when compared to top auto makers) is 6.4%, placing it at No.4 ahead of only Chevrolet (note that Chevy has the highest national TV SOV).
Mitsubishi Motors North America
6400 Katella Ave.
Cypress, CA 90630
Director, Marketing & Public Relations
Manager, Digital Marketing