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Mitsubishi Motors North America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Cypress, CA, Mitsubishi Motors North America, Inc. is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, a mid-size pickup truck and sport utility vehicles through its network of dealers. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (714) 372-6000
Main Fax (714) 373-1020
Primary Address
Post Office Box 6400
Cypress, CA 90630-0064
USA

Mitsubishi Motors North America, Inc. Contacts

Contacts (5/11)
Name Title State
Ryujiro K. President & Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (714) 372-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 6400
Cypress, CA
90630-0064
USA

Don S. Executive Vice President & Chief Operating Officer CA
Ken K. Vice President, Sales Operations CA
Francine H. Director, Marketing & Public Relations CA
Natalie M. Director, Information Technology CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Mitsubishi Motors North America, Inc. *******
Outlander ********
Lancer *******
Lancer Sportback *******
Lancer Evolution *******

Agency Relationships


Brand Agency Service From To
* **** *** AOR - media buying & planning unknown present
****** *** AOR - media buying & planning unknown present
****** ********* *** AOR - media buying & planning unknown present
****** ********* *** media buying & planning unknown present
****** *** media buying & planning unknown present

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DailyVista

Mitsubishi Motors North America taps PR AOR


Subject: PR, events, trade show marketing, digital, TV

Company: Mitsubishi Motors North America    

Opportunity: Named The Brand Amp as its PR AOR. The Brand Amp will work with the Mitsubishi PR team to aid in brand and product communications as well as support the auto company’s media bureau and presence at auto shows. 180 Los Angeles handles creative. Mitsubishi has been increasing Hispanic spend over the past year (both digital and TV), so expect that PR efforts will also begin to skew toward the emerging Hispanic audience. 

Additional Insight 

Media Spend: According to Kantar Media, Mitsubishi spent $74.9 million on measured media in 2014 – down 6.7% from 2013. Most of this – $64.3 million – was allocated to broadcast ads. Digital and Hispanic channels both received just over $5 million. Note, however, that Hispanic spend for Q1 2015 is already $3.6 million – 70.4% of FY 2014′s Hispanic spend. 

iSpot reports that Mitsubishi has spent $55.9 million on national TV ads so far this year – down slightly from $63.8 million for the same period 2014. The most money has been spent to air ads on TNT, TBS, Univision, History Channel and HGTV during shows such as “NBA Basketball,” “2015 NCAA Basketball Tournament,” “SportsCenter,” “The Big Bang Theory” and “Castle.” Mitsubishi’s SOV lags behind the larger auto makers (Chevy, Ford, Toyota, Nissan and VW), so iSpot does not have data for it. 

Digital Breakdown: Per Moat, Mitsubishi has run 1.145 standard display ads on 4,145 publishers (12% mobile). Top ad destinations include: mysanantonio.com, cnn.com, thsioldhouse.com, golfchannel.com and bradenton.com. For the same period 2014, 702 creatives were run on 2,519 publishers and programmatic placements have increased from 55% in 2014 to 70% in 2015.

2015 digital SOV (when compared to top auto makers) is 6.4%, placing it at No.4 ahead of only Chevrolet (note that Chevy has the highest national TV SOV).

Mitsubishi Motors North America 
6400 Katella Ave.
Cypress, CA 90630
(714) 372-6000

Francine Harsini 
Director, Marketing & Public Relations
(714) 372-6000
fharsini@mmsa.com

Emily Yamamoto 
Manager, Digital Marketing
(714) 372-6000
eyamamoto@mmsa.com