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Kia Motors America | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Irvine, CA, Kia Motors America is the sales, marketing, and service subsidiary of Korean car company Hyundai. The principles guiding the company are to provide high-quality, economical cars and SUV's backed by a 10 year / 100,000 mile warranty.

Main Telephone (949) 468-4800
Main Fax (949) 470-2809
Primary Address
111 Peters Canyon Road
Irvine, CA 92606
USA

Kia Motors America Contacts

Contacts (5/22)
Name Title State
Michael S. Executive Vice President & Chief Operating Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (949) 468-4800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 111 Peters Canyon Road
Irvine, CA
92606
USA

Jang Won S. Chief Executive Officer, Americas CA
Orth H. Vice President, Product Planning CA
John C. Vice President, Services & Aftersale Operations CA
Percy V. Vice President, Eastern Sales Operations GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Kia Sedona ********
Kia Sportage *******
Kia Motors America ********
Kia Sorento *******
Kia Rio *****

Agency Relationships


Brand Agency Service From To
*** ******* *****&******* Creative unknown present
*** ******* ****** ********* media planning, digital 2016 present
*** ******* ****** ********* media buying 2016 present
*** ***** ****** ********* media planning, digital 2016 present
*** ***** ****** ********* media buying 2016 present

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DailyVista

Kia Motors America taps LimeGreen Chicago as multicultural agency


Subject: traditional, broadcast, print, multicultural, Hispanic, radio, out-of-home, digital, social media

Company: Kia Motors America     

Opportunity: The American branch of the Korean car company has hired LimeGreen Chicago to handle multicultural work. The automotive industry is following the overall market and  becoming increasingly diverse – both ethnically and culturally – so expect traditional, digital, print and social media opportunities with a message of diversity to arise. Note that by 2016, the multicultural consumer segment is expected to contribute $14 billion to the overall auto industry. 

Additional Insight

Scope of Work: While the full scope of the work is still being finalized, LimeGreen will be developing multicultural advertising for Kia, as well as assist with diversity and inclusion efforts – both internally and eternally.  

Competitors:  Kia Motors faces the most competition from Honda, Mazda, Hyundai and Toyota, as well as GM, Ford and Nissan. 

Media Spend: According to Kantar Media, Kia spent $90.8 million on measured media in 2013. The overwhelming majority of this, $78.7 million, was allocated to broadcast spend.  $9.7 million was dedicated to print ads, while out-of-home, radio and digital made up the remaining spend.  Note that Hispanic media accounted for 2% ($1.8 million) of Kia’s spend in 2013.

Agency Relationships: According to The List, Kia’s agency roster also includes: Melt, LLC (collegiate event marketing).

Kia Motors America 
111 Peters Canyon Rd. 
Irvine, CA 92606
(949) 468-4800

Michael Sprague 
Executive Vice President, Marketing & Communications
(949) 468-4734
msprague@kiausa.com

Tim Chaney 
Vice President, Marketing Communications
(949) 468-4738
tchaney@kiausa.com

Stephanie Chang 
Manager, Multicultural Advertising
(949) 468-4739
schang@kiausa.com