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Toyota Motor Sales, U.S.A., Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Toyota Motor Sales, U.S.A., Inc. is the North American division of Japanese automaker Toyota, one of the largest automakers in the world. Luxury, mid-priced, and economy vehicles are marketed under the Toyota, Lexus, and Scion brand names. The company operates several North American manufacturing plants. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (310) 468-4000
Main Fax (310) 468-7800
Primary Address
19001 South Western Avenue
Torrance, CA 90501

Toyota Motor Sales, U.S.A., Inc. Contacts

Contacts (5/108)
Name Title State
Keith D. General Manager - Toyota Motorsports CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (310) 468-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 19001 South Western Avenue
Torrance, CA

Jim L. President & Chief Executive Officer CA
Tracey D. Chief Financial Officer & Group Vice President CA
Mike G. President & Chief Executive Officer CA
Yoshimi I. Executive Chairman & Advisor CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Toyota Avalon *******
Toyota Camry *********
Toyota Corolla *********
Toyota Land Cruiser *****
Lexus *********

Agency Relationships

Brand Agency Service From To
***** ******* ***** ***** interactive, emarketing unknown present
***** **** ****** & ******* direct response 2008 present
***** ****** ***********, ***. multicultural 1990 present
***** **** *** creative, digital, media buying & planning, mobile, experiential 1987 present
***** ****** ******** ** Multicultural 2007 present

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Q4, Q1 Media Opps: Toyota hopes to expand customer base with 2016 Prius

Subject: TV, digital, social media, print, Hispanic, OOH

Company: Toyota Prius

Opportunity: Toyota recently released its 2016 Prius, a model the car company hopes will lift falling sales. More specifically, Bill Fay, Toyota’s US SVP, said that the sharpened driving dynamics and upgraded interior will hopefully broaden the appeal of the car to a wider audience. This doesn’t mean the company will abandon tech and eco-friendly consumers who first bought the Prius, but it is looking to cast a wider net. To that end, the 2016 Prius will be released in two varieties: one will be a regular hybrid with lithium ion batteries, while the other be the plug-in hybrid with a larger lithium ion pack that will run for 30 miles on just electricity.

The 2016 Prius will go on sale early next year, so millennial and lifestyle-focused sellers should reach out now for ad revenue, especially as Prius looks to gain customers outside of its traditional base. Q3/Q4 are traditionally the largest spend periods for Prius, which means there may still be time to get in with Toyota before the new model’s launch. According to The List, Saatchi & Saatchi Los Angeles handles media buying and planning for Prius.

Additional Insight

Sustained Struggles: The Prius was initially introduced in 2009 and sold out in the US, due in part to soaring gas prices. Now, with gas prices falling, demand for the fuel-efficient cars is flat. Enter the new design that is intended to spark sales once again. Note that sales of hybrids has been down in general, even as the US auto market begins to pick back up.  

Competitors:  Fay said that while the Chevy Volt and other electric cars do pose competition, the car that buyers most look at before they purchase a Prius is the Honda Civic.

Media Spend: According to Kantar Media, Toyota spent $93.3 million on measured media for the Prius in 2014 – up from $80.8 million in 2013. 2014 spend for the Prius was around 8% of Toyota’s total spend.  Almost 70% of this was allocated to broadcast ads and the remainder was dedicated to print, digital and Hispanic media.

Digital Breakdown: So far this year, Prius has run 88 standard display ads on 1,801 publishers, 75% of which was placed programmatically, according to Moat. Top ad destinations include,,, and For the same period in 2014, 61 creatives were run on 284 publishers. 

Toyota Motor Sales USA 
19001 S. Western Ave.
Torrance, CA 90501
(301) 486-4000