Back to All Companies

Genuine Parts Company | Company Profile, Marketing Contacts, Media Spend, Brands




Founded in 1928, Genuine Parts Company develops automotive, industrial and office replacement parts. GPC sells thousands of automotive products at NAPA stores across the United States.

Main Telephone (770) 953-1700
Main Fax (770) 956-2212
Primary Address
2999 Wildwood Parkway
Atlanta, GA 30339
USA

Genuine Parts Company Contacts

Contacts (5/13)
Name Title State
Thomas G. Chairman & Chief Executive Officer - Genuine Parts GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (770) 953-1700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2999 Wildwood Parkway
Atlanta, GA
30339
USA

Karen K. Chief Information Officer GA
Carol Y. Chief Financial Officer & Vice President GA
Charlie C. Senior Vice President, Treasurer GA
Gaylord S. Vice President, Marketing Strategy GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
S.P. Richards *
Motion Industries *
EIS *
Genuine Parts Company *
NAPA Auto Parts ********

Agency Relationships


Brand Agency Service From To
******* ***** ******* ********* | ***** AOR - media buying & planning 2009 present
**** **** ***** *** multicultural 2003 present
**** **** ***** ********* | ***** media buying & planning 2009 present
**** **** ***** **** ***** & ********** media buying & planning unknown present
**** **** ***** ***, ***. AOR - creative, digital 2013 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chairman & Chief Executive Officer - Genuine Parts of Genuine Parts Company?

Who is the marketing contact for Automotive in GA

What is the email of the Chief Information Officer of Genuine Parts Company?

What is direct phone of the Chief Financial Officer & Vice President of Genuine Parts Company?

Who is the AOR - media buying & planning agency of Genuine Parts Company?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

NAPA Auto Parts appoints VML as creative AOR



Company: NAPA Auto Parts (National Automotive Parts Association)

New Agency:
WPP’s VML, after an agency review


Scope of Work: Creative AOR

 
Incumbent: Publicis’s Kaplan Thaler, since 2009
 
Additional Insight: Kansas City-based VML will be responsible for all national creative including TV, radio, print, sponsorship activation and digital. 
 
The first work from the WPP-owned shop, which is primarily known for its digital expertise, will debut by March.
 
NAPA is expanding its presence as the $51 billion auto parts industry continues to grow partly because of rising demand in the DIY and B2B transportation business segments.
 
Atlanta-based NAPA, a unit of colleen_romero@genpt.com