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Porsche Cars North America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Porsche Cars North America is a subsidiary of Stuttgart, Germany-based Porsche AG. With more than 215 dealerships in the United States and Canada Porsche Cars North America is best known for the following models ; Porsche Carrera 911, Porsche Boxster, Porsche Cayman, Porsche Cayenne, and Porsche Panamera.

Main Telephone (770) 290-3500
Main Fax (770) 290-3706
Primary Address
One Porsche Drive
Atlanta, GA 30354-5313
USA

Porsche Cars North America, Inc. Contacts

Contacts (5/29)
Name Title State
Detlev V. Executive Board Member GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (770) 290-3500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Porsche Drive
Atlanta, GA
30354-5313
USA

Thierry K. Chief Financial Officer & Executive Vice President GA
Thomas R. Chief Information Officer & General Manager, IT GA
Klaus Z. President & Chief Executive Officer GA
Andrew P. Vice President, Customer Relations GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Boxster ******
Cayman ******
Porsche 911 *******
Cayenne *******
Porsche Cars North America, Inc. *******

Agency Relationships


Brand Agency Service From To
******* *** AOR - media buying & planning 2010 present
******* ******-******** AOR - creative 2007 present
******* ******-******** AOR - creative 2007 present
******* *** AOR - media buying & planning 2010 present
****** ******-******** AOR - creative 2007 present

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Who is the Executive Board Member of Porsche Cars North America, Inc.?

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DailyVista

Porsche hires agency to revamp brand experience ahead of launches


Subject: Experiential, events

Company: Porsche Cars North America, luxury automotive brand operated by Volkswagen Group

Opportunity: here) and the mid-sized crossover Macan arrived in U.S. dealerships earlier this year. The scope of work for Solve is new for Porsche, meaning millennial, women’s lifestyle and affluent family focused properties should have a big opportunity to engage Porsche on the experiential and events front.

Additional Insight

Cayenne Updates: The refreshed 2015 Cayenne goes on sale Nov. 1 in the US with four variants, beginning with the Cayenne Diesel at $62,695 and ending with the Cayenne Turbo at $114,595. Gone is the base Cayenne that started at $50,595 because it was less expensive than the Macan S crossover, which retails at $50,895. Porsche expects the substitution rate between Cayenne and Macan to be no more than 10-to-15%, according to Automotive News.

Agency Roster: OMD, Chicago still handle creative and media, respectively. 

Media Spend: Porsche allocated $36 million towards measured media last year, up from $24 million in 2012 and $20 million in 2011. For the past three years, spending has skewed towards heavily towards magazine buys.

Porsche Cars North America
980 Hammond Dr.
Suite 1000
Atlanta, GA 30328
(770) 290-3500

Michelle Juzeszyn
Manager, Event Marketing & Sponsorship
(
770) 290-3680
michelle.juzeszyn@porsche.us

Andre Oosthuizen
Vice President, Marketing – Porsche Cars North America
(770) 290-3500
andre.oosthuizen@porsche.us