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FCA US, LLC | Company Profile, Marketing Contacts, Media Spend, Brands




FCA US LLC's vehicle offerings range from top of the line luxury automobiles to super economy two-seaters and big-rig semis. A subsidiary of ultimate parent Fiat Chrysler Automobiles NV, the company has manufacturing facilities in several countries and its products are sold worldwide.

Main Telephone (248) 576-5741
Main Fax (248) 512-1756
Primary Address
1000 Chrysler Drive
Auburn Hills, MI 48326-2766
USA

FCA US, LLC Contacts

Contacts (5/96)
Name Title State
Al G. Head, Network Development MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (248) 576-5741
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Chrysler Drive
Auburn Hills, MI
48326-2766
USA

Sergio M. Chairman & Chief Executive Officer - Fiat MI
Michael K. Senior Vice President, Human Resources & Corporate Sustainability Officer MI
Pietro G. Mopar President & CEO MI
Richard P. Senior Vice President & Chief Financial Officer MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Chrysler *******
Dodge *
Jeep ********
FCA US, LLC ********
Chrysler Pacifica *******

Agency Relationships


Brand Agency Service From To
**** ***** ********* ****** ******* Media Buying, Media Planning unknown present
**** ***** ***** Creative unknown present
**** ***** *** ******* Creative 2016 present
******** **************** AOR - digital 2010 present
******** **************** AOR - digital 2010 present

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WinmoEdge

H2 Media Opps: Chrysler nears end of creative review


Subject: digital, TV, social media

Company: Alfa Romeo.

Opportunity: Last week, we told you that Omnicom’s here). Per sources close to the review, the three finalists are Droga5, Iris Worldwide New York and Mono. Not much else is known right now, but we’ll certainly keep you apprised of any changes/decisions we can confirm.

Sellers – a new creative lead for the brand will precede new campaigns, so be sure you are engaging decision makers in order to secure dollars – especially digital and TV around launches.  Chrysler also completed a digital review last fall that left incumbenthere).

Keep in mind that agency shifts are like dominoes, so when one happens, another usually isn't far behind. You should also keep in mind that Telemundo is one of Chrysler’s top display ad destinations this year, so the Hispanic-focused digital sellers among you could have a clear path to revenue here for the remainder of the year. IPG’s UM handles media buying and planning for FCA.

Additional Information

Incumbent: Earlier this year, Chrysler parted ways with creative lead W+K (more here).

Media Spend: All data is supplied by Kantar Media (overall measured media); Pacifica

Spend for 2015 for all brands was $162.6 million (of FCA's $966.1 million). Most of this was, unsurprisingly, dedicated to broadcast ads. 

chrysler-est-tv-spend-01-01-2016--05-27-2016

National TV Spend: So far in 2016, Chrysler has spent $32.1 million on national TV ads.  While a few spots ran at the beginning of the year, most of the 22 spots aired in 2016 began running in earnest in March (and have been increasing in frequency since). See chart for 2016 show targeting. For the same period 2015, $36.5 million was spent to air ads (and they began running in February, which could account for the slightly lower spend in 2016 thus far).

Chrysler spent $63.6 million on national TV ads in 2015 – down from $75.6 million in 2014.

Digital Breakdown: For 2016, Chrysler has run 120 display ads on 1,662 publishers (2% mobile). Top ad destinations this year have included cars.com, edmunds.com, telemundo.com and msn.com (49% placed site direct versus programmatically). The brand has also run 46 high impact and 26 video ads this year on publishers such as NBC News, Bleacher Report, GolfChannel.com and History.com.

For 2015, the brand ran 2,053 display ads on 13,700 publishers (16% mobile). Top ad destinations included edmunds.com, spike.com, carsforsale.com, e46fanatics.com and caranddriver.com (6% placed sire direct versus programmatic).Chrysler also ran 3,337 high impact and 338 video ads. In 2014, 2,105 display and 3,226 high impact (but no video) ads on 10.3K publishers (18% mobile; 37% placed site direct). 

Winmo)
1000 Chrysler Dr.
Auburn Hills, MI 48326
(248) 576-5741

Olivier Francois 
Chief Marketing Officer
(248) 576-5741
of25@chrysler.com

Amy Peet 
Head, Digital Marketing
(248) 512-2253
abp9@chrysler.com