Back to All Companies

FCA US, LLC | Company Profile, Marketing Contacts, Media Spend, Brands




FCA US LLC's vehicle offerings range from top of the line luxury automobiles to super economy two-seaters and big-rig semis. A subsidiary of ultimate parent Fiat Chrysler Automobiles NV, the company has manufacturing facilities in several countries and its products are sold worldwide.

Main Telephone (248) 576-5741
Main Fax (248) 512-1756
Primary Address
1000 Chrysler Drive
Auburn Hills, MI 48326-2766
USA

FCA US, LLC Contacts

Contacts (5/101)
Name Title State
Al G. Head, Network Development MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (248) 576-5741
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Chrysler Drive
Auburn Hills, MI
48326-2766
USA

Sergio M. Chairman & Chief Executive Officer - Fiat MI
Michael K. Senior Vice President, Human Resources & Corporate Sustainability Officer MI
Pietro G. Chief Operating Officer - Components & Head, MOPAR MI
Richard P. Senior Vice President & Chief Financial Officer MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Chrysler ********
Dodge *******
Jeep ********
FCA US, LLC *******
Chrysler Pacifica *******

Agency Relationships


Brand Agency Service From To
**** ***** ********* ****** ******* Media Planning unknown present
******** **************** AOR - digital 2010 present
******** **************** AOR - digital 2010 present
******** ****** ********** AOR - media buying & planning unknown present
******** ********* ****** ******* media buying & planning unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Head, Network Development of FCA US, LLC?

Who is the marketing contact for Automotive in MI

What is the email of the Chairman & Chief Executive Officer - Fiat of FCA US, LLC?

What is direct phone of the Senior Vice President, Human Resources & Corporate Sustainability Officer of FCA US, LLC?

Who is the Media Planning agency of FCA US, LLC?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Campaign Imminent: Fiat Chrysler adds to roster for Jeep, Alfa Romeo, Fiat


Subject: digital, TV, social media

Company: Alfa Romeo.

Opportunity: After a here).  

Sellers should seek revenue for upcoming campaigns in 2016, especially for Alfa Romeo, which lags behind in marketing for the US market and may be looking to raise brand awareness stateside.

Additional Information

jeep-est-tv-spend-01-01-2015--12-31-2015 (1)

National TV Spend: According to iSpot, Jeep spent $118.5 million on national TV ads in 2015 – up from $83.2 million in 2014. See charts for 2015 channel/show targeting.

Fiat spent $61.5 million on national TV ads in 2015 – down slightly from $65.8 million in 2014. For 2015, Fiat’s top spend was allocated to channels such as NBC, CBS and FOX during shows such as “Super Bowl XLIX,” “NFL Football” and “College Football.” 

Alfa Romeo did not run any national TV ads in the US in 2015.

Digital Breakdown: Per Moat, Jeep ran 586 display ads on 9,995 publishers in 2015 (17% mobile). Top ad destinations included edmunds.com, caranddriver.com and cbslocal.com (9% placed site direct versus programmatic). The brand also ran 1,389 high impact ads and 79 video ads in 2015.

Fiat ran 380 display ads on 5,209 publishers in 2015 (22% mobile). Top ad destinations included: centurylink.net, mysanantonio.com and edmunds.com (28% placed site direct). Fiat also ran 734 high impact ads and 57 video ads. 

Alfa Romeo ran 74 display ads on 407 publishers last year (<1% mobile). Top ad destinations included: edmunds.com, justluxe.com and opentable.com (83% placed site direct). AR also ran 149 high impact ads and 15 video ads last year. 

FCA (Winmo)
1000 Chrysler Dr.
Auburn Hills, MI 48326
(248) 576-5741

Olivier Francois 
Chief Marketing Officer
(248) 576-5741
of25@chrysler.com

Amy Peet 
Head, Digital Marketing
(248) 512-2253
abp9@chrysler.com