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Ford Motor Company | Company Profile, Marketing Contacts, Media Spend, Brands




Ford Motor Company is a manufacturer of cars and trucks. The company and its subsidiaries also engage in other businesses, including financing vehicles. Ford operates in two segments: Automotive and Financial Services. The Automotive sector includes the operations of The Americas, Ford Europe and Premier Automotive Group, and Ford Asia Pacific and Africa/Mazda segments. The Financial Services sector includes the operations of Ford Motor Credit Company (Ford Credit), which is engaged in vehicle-related financing, leasing, and insurance. Ford Motor Company is headquartered in Dearborn, MI.

Main Telephone (313) 322-3000
Main Fax (313) 845-6073
Primary Address
One American Road
Dearborn, MI 48126
USA

Ford Motor Company Contacts

Contacts (5/134)
Name Title State
Jim F. Executive Vice President & President - EMEA MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (313) 322-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One American Road
Dearborn, MI
48126
USA

Paul B. Global Chief Data & Analytics Officer MI
Bill F. Executive Chairman MI
Mark F. President & Chief Executive Officer MI
Stephen O. Chief Marketing Officer MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ford ********
Lincoln *******
Ford Mustang ********
Ford F-350 Super Duty *
Ford Focus ********

Agency Relationships


Brand Agency Service From To
**** ******** ***** media buying & planning 1986 present
**** ****** *** media buying & planning unknown present
**** ***** *** Multicultural unknown present
**** ***** **** *********** multicultural 2000 present
**** ****** **** *********** Multicultural unknown present

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DailyVista

Ford promotes US CMO amid sales, market share declines


Subject: TV, print, outdoor, online, experiential, sponsorship, social media, digital, research

Company: Ford Motor Company

Opportunity: Mark LaNeve, COO of WPP’s   24% last year.

Luckily, the Ford Escape and Ford Fusion reported most lucrative year since 2008. As such, continue to approach with strategies that put these models in front of mainstream consumers and luxury buyers.

Additional Insight

Priorities: Reporting to Stephen Odell, EVP of global marketing, sales and service, LaNeve will oversee all marketing, sales, service and dealer relations in the U.S., focusing on “innovative new digital communications and transforming the retail experience for customers,” according to a statement. Previously, LaNeve was the head of General Motors’ sales before it went bankrupt in 2009. 

Recent Decision Maker Shifts: LaNeve takes on his new role shortly after Odell became Ford’s global sales, service and marketing chief,  swapping jobs with Jim Farley, who now leads Ford of Europe. Also, in December Ford

Media Spend: Ford spends about $1 billion annually on advertising, most of which goes to TV ads. ISpot.tv reports that Ford spent $582 million on TV ads last year, repsrenting 8% spend share-of-voice (SOV) in the auto industry. Most of Ford’s TV budget went to Fox for buys during NFL Football, followed by NBC and CBS for “NFL Football” and “NBA Basketball” 

Ford Motor Company
16800 Executive Plaza Dr.
Regent Court
Dearborn, MI 48126
(313) 322-3000

Mark LaNeve
VP of US Marketing, Sales and Service (Officially begins in February)
(313) 615-3400
mark.laneve@teamdetroit.com
 
Stephen Odell
Executive Vice President, Gobal Marketing, Sales & Service
(313) 322-3000
sodell@ford.com
Paul Ballew 
Chief Data & Analytics Officer
(313) 322-3000
pballew@ford.com