Ford Motor Company | Company Profile, Marketing Contacts, Media Spend, Brands
Ford Motor Company is a manufacturer of cars and trucks. The company and its subsidiaries also engage in other businesses, including financing vehicles. Ford operates in two segments: Automotive and Financial Services. The Automotive sector includes the operations of The Americas, Ford Europe and Premier Automotive Group, and Ford Asia Pacific and Africa/Mazda segments. The Financial Services sector includes the operations of Ford Motor Credit Company (Ford Credit), which is engaged in vehicle-related financing, leasing, and insurance. Ford Motor Company is headquartered in Dearborn, MI.
|Main Telephone||(313) 322-3000|
|Main Fax||(313) 845-6073|
Ford Motor Company ContactsContacts (5/135)
|Jim H.||Chief Executive Officer||MI|
Sample of Associated Brands
|Amy M.||President, Lincoln China||MI|
|Paul B.||Global Chief Data & Analytics Officer||MI|
|Bill F.||Executive Chairman||MI|
|Stephen O.||Chief Marketing Officer||MI|
|Ford F-350 Super Duty||*|
|****||***||Media Buying, Media Planning||unknown||present|
|**** *-***||***||Media Buying, Media Planning||unknown||present|
|**** *-******||***||Media Buying, Media Planning||unknown||present|
|**** ****||***||Media Buying, Media Planning||unknown||present|
|**** ******||***||media buying & planning||unknown||present|
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Ford promotes US CMO amid sales, market share declines
Subject: TV, print, outdoor, online, experiential, sponsorship, social media, digital, research
Company: Ford Motor Company
Opportunity: Mark LaNeve, COO of WPP’s 24% last year.
Luckily, the Ford Escape and Ford Fusion reported most lucrative year since 2008. As such, continue to approach with strategies that put these models in front of mainstream consumers and luxury buyers.
Priorities: Reporting to Stephen Odell, EVP of global marketing, sales and service, LaNeve will oversee all marketing, sales, service and dealer relations in the U.S., focusing on “innovative new digital communications and transforming the retail experience for customers,” according to a statement. Previously, LaNeve was the head of General Motors’ sales before it went bankrupt in 2009.
Recent Decision Maker Shifts: LaNeve takes on his new role shortly after Odell became Ford’s global sales, service and marketing chief, swapping jobs with Jim Farley, who now leads Ford of Europe. Also, in December Ford
Media Spend: Ford spends about $1 billion annually on advertising, most of which goes to TV ads. ISpot.tv reports that Ford spent $582 million on TV ads last year, repsrenting 8% spend share-of-voice (SOV) in the auto industry. Most of Ford’s TV budget went to Fox for buys during NFL Football, followed by NBC and CBS for “NFL Football” and “NBA Basketball”
Ford Motor Company
16800 Executive Plaza Dr.
Dearborn, MI 48126