Back to All Companies

The Hertz Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




The Hertz Corporation, headquartered in Naples, FL, is a vehicle renting corporation with locations throughout the world. The company's wholly owned subsidiaries include: Hertz Equipment Rental Corporation, Hertz Claim Management Corporation, and Hertz Local Edition. Hertz distinguishes itself from the competition by offering navigation systems, SIRIUS satellite radio and a unique selection of convertibles, coupes and SUV's.

Main Telephone (201) 307-2000
Main Fax (201) 307-2644
Primary Address
225 Brae Boulevard
Park Ridge, NJ 07656
USA

The Hertz Corporation Contacts

Contacts (5/29)
Name Title State
Thomas K. Senior Executive Vice President & Chief Financial Officer NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (201) 307-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 Brae Boulevard
Park Ridge, NJ
07656
USA

Brian M. Chief Executive Officer - Hertz Equipment Rental Corporation NJ
Robin K. Chief Accounting Officer & Senior Vice President NJ
Matt J. Executive Vice President & Chief Marketing Officer FL
Barb B. Chief Financial Officer & Senior Vice President FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Hertz Corporation *******
Hertz - Latin America *
Hertz NeverLost *
Hertz *******
Hertz Equipment Rental ******

Agency Relationships


Brand Agency Service From To
****** **** * *** *** Media Buying, Media Planning 2016 present
***** *** Media Buying, Media Planning 2016 present
***** *** ***** *** Media Buying, Media Planning 2016 present
***** ********* ****** *** Media Buying, Media Planning 2016 present
*** ***** *********** *** ***** ***** multicultural 2006 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Senior Executive Vice President & Chief Financial Officer of The Hertz Corporation?

Who is the marketing contact for Automotive in NJ

What is the email of the Chief Executive Officer - Hertz Equipment Rental Corporation of The Hertz Corporation?

What is direct phone of the Chief Accounting Officer & Senior Vice President of The Hertz Corporation?

Who is the Media Buying, Media Planning agency of The Hertz Corporation?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Campaign Imminent: Hertz hires Barrie D'Rozario DiLorenzo as creative AOR


Subject: Digital, online, social media, TV, outdoor

Company: Winmo), one of the largest auto rental companies in the world. Hertz, which operates its namesake brand Dollar, Thrifty and Firefly.

Opportunity: Three months after appointing a new CMO (more OMD, NY still handles traditional media, according to The List.

Note that BD’D's hire reunites the agency’s management with (relatively) new Hertz CEO John Tague. Tague worked with the agency during his time at United Airlines. Even though Hertz has been steadily decreasing media spend since 2012 (per Kantar), the hire of a new agency signals a new campaign is imminent. 

 

Additional Information

Incumbent: DDB, NY, which had handled the account for four years, according to The List.

Media Spend: According to Kantar Media, Hertz spent $15.3 million on measured media in 2014 – down 45.4% from 2013. Most of this spend was allocated to digital display ads ($7.1 million), while the remainer went to broadcast ($2.4 million), print ($3.2 million) and radio ($2.5 million). 

TV Breakdown: ISpot reports that Hertz has only spent $289,000 on national TV ads this year to support a small national TV flight in March that ran on NBC, Golf Channel and Tennis Channel during “PGA Tour Golf,” “ATP Tennis” and “WTA Tennis.”  For the same period last year, Hertz spent $1.1 million on national TV ads. 

Digital Breakdown: Per Moat, Hertz has run 323 display ads on 7,379 publishers so far this year. Top ad destinations include united.com, livenation.com, hotwire.com, marriott.com and priceline.com (only 6% of these ads were placed site direct compared to programmatic). Hertz has also run 57 high impact ads this year.

For the same period 2014, 392 display ads were run on 4,788 publishers (29% of these were placed site direct). In 2014, only 29 high impact ads were run. 

Winmo)
999 Vanderbilt Beach Rd. 
Suite 300
Naples, FL 34108
(239) 552-5800

Matt Jauchius
Chief Marketing Officer
(239) 552-5800
mjauchius@hertz.com

Emot Farley
Director, CRM & Loyalty Marketing
(201) 307-2000
efarley@hertz.com

Diane Grivas
Manager, Interactive Brand Marketing
(201) 307-2000
dgrivas@hertz.com