The Hertz Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
The Hertz Corporation, headquartered in Naples, FL, is a vehicle renting corporation with locations throughout the world. The company's wholly owned subsidiaries include: Hertz Equipment Rental Corporation, Hertz Claim Management Corporation, and Hertz Local Edition. Hertz distinguishes itself from the competition by offering navigation systems, SIRIUS satellite radio and a unique selection of convertibles, coupes and SUV's.
|Main Telephone||(201) 307-2000|
|Main Fax||(201) 307-2644|
The Hertz Corporation ContactsContacts (5/29)
|Thomas K.||Senior Executive Vice President & Chief Financial Officer||NJ|
Sample of Associated Brands
|Brian M.||Chief Executive Officer - Hertz Equipment Rental Corporation||NJ|
|Robin K.||Chief Accounting Officer & Senior Vice President||NJ|
|Matt J.||Executive Vice President & Chief Marketing Officer||FL|
|Barb B.||Chief Financial Officer & Senior Vice President||FL|
|The Hertz Corporation||*******|
|Hertz - Latin America||*|
|Hertz Equipment Rental||******|
|****** **** * ***||***||Media Buying, Media Planning||2016||present|
|*****||***||Media Buying, Media Planning||2016||present|
|***** *** *****||***||Media Buying, Media Planning||2016||present|
|***** ********* ******||***||Media Buying, Media Planning||2016||present|
|*** ***** ***********||*** ***** *****||multicultural||2006||present|
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Accounts on the move recap for the week of Oct 12
Below is a compilation of DailyVista's top accounts on the move published during the previous week. We will publish these recaps every Monday afternoon to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “DailyVista Reports” once it moves off the front page of the site.
We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.
Incumbent: MDC's Doner
Additional Insight: This follow the
Capital Brands (Pacoima, CA)
Scope of Work: Media AOR
Additional Insight: The shift to the IPG agency comes after a new CMO came on board (
Char-Broil (Columbus, GA)
Scope of Work: Support PR and digital marketing
Additional Insight: Following the
Cub Cadet (Valley City, OH)
Scope of Work: Advertising AOR
Incumbent: Brunner, Pittsburgh had the account since 2004.
Additional Insight: The MDC agency will lead strategic planning, creative, digital and media buying for Cub Cadet's residential and commercial business lines, opening up new B2B and B2C revenue opportunities. Sellers – start reaching now since Cub Cadet runs most of its ads during the first half of the year to be top-of-mind when people are eying new mowers. Sports sellers should have a big advantage given Cub Cadet's male target demo. While reaching
Scope of Work: Strategic planning, creative and digital
Additional Insight: Therefore, with a new campaign on the way, reach out now to secure revenue tied to Q2 and Q3, historically Invisalign's top buying period. Also, keep in mind that the brand's Q1 allocation was much higher this year than in the past, perhaps illustrating a change in strategy for next year, as well. Media planning and buying is at WPP's
Land O'Lakes (Arden Hills, MN)
Scope of Work: Creative and media AOR for the Land O’Lakes and Kozy Shack brands
Additional Insight: As we've reported (research
Logan's Roadhouse (Nashville, TN)
Scope of Work: Marketing & advertising AOr
Additional Insight: For H1 2015, spend is already at $1.2 million, which should continue to rise as BSSP develops marketing campaigns for the chain. Therefore, with a new campaign on the way, sellers should look to secure traditional and digital revenue.
Scope of Work: Created rebrand campaign ahead of the 2015-16 season
Additional Insight: By hearkening back to the 1983 team that included Julius Erving, Darryl Dawkins and Moses Malone, the Sixers hope to remind fans of the team's potential by “going back to the beginning.” And not just the team's beginning – it's America's beginning. The newest campaign is titled “
Ruby Tuesday (Maryville, TN)
Scope of Work: Social media AOR
Additional Insight: The agency was hired in May after a review that began earlier this year. The account team is based in the shop's new Chattanooga, TN office, which
Sunovion Pharmaceuticals (Marlborough, MA)
Opportunity: We hear that media buying has moved from IPG's Deutsch to Publicis's Spark, Chicago, part of Publicis's SMG network. We haven't been able to verify this completely but a contact at Spark didn't deny it either, so chances are that Sunovion is there.
Additional Insight: Therefore, start prospecting Spark for ad dollars tied to
Tillamook (Tillamook, OR)
Opportunity: We've received word that Tillamook is leaving media AOR Horizon, LA at the start of 2016.
Additional Insight: We've been unable to confirm this completely, but we wanted to keep you posted. The $3-$4 million media account could be in play or have moved to a new agency recent, meaning new decision makers are on the account. For now, engage brandside decision makers to secure ad dollars for Q2 and Q3, Tillamook's top buying periods. Look for active female and mom focused traditional and digital ad spending to continue rising. Last year, the co-op set off on a five year aggressive growth plan and hired a new creative AOR, MDC's
Tommy John (New York)
Scope of Work: Created new campaign, “The Big Adjustment”
Additional Insight: Therefore, sellers should reach out now to secure dollars around the awareness campaign. Readers with proven ability to reach affluent men (TJ's underwear is $27-$34 each) should have the edge. Look for spending to be relatively high out of the gate and increase further in 2016 once ROI is established. As we reported earlier this year (research
Vonage (Holmdel, NJ)
Additional Insight: A media shift makes sense for multiple reasons: Creative already has moved to IPG's
Weight Watchers (New York)
Scope of Work: Will create winter ad campaign
Incumbent: After dropping W+K early in 2015, here).
Additional Insight: WW has been taking “aggressive steps” to adjust its marketing strategy in 2015, so reach out now to secure dollars around the impending campaign. Marketing SVP Marcel Herrera declined to give a start date, or any other details, for the Winter campaign, but expect it to break ahead of weight loss season (Jan-July). Furthemore, sellers should note that while WW has decreased media spend steadily since 2013, it is putting a lot more money into TV (for example, it ran its first Super Bowl ad this year). Also, display and mobile allocations have increased slightly.
WTRMLN WTR (New York)
Scope of Work: Branding, PR, event activation, entertainment marketing
Additional Insight: Given JonesWorks expertise and WTR's aspirations to become a national lifestyle brand, focus your pitch initially on celebrity partnerships, cause marketing, experiential, events and sponsorship that will get the beverage in front of its target customer – healthy/active lifestyle focused millennial women – without overt advertising. Looking down the road, sellers should set the groundwork now for rising direct response, traditional and sponsorship budgets. Basically look at what Vita Coco did from start to present and pitch accordingly, since WTRMLN WTR wants to draft on the success of coconut water, Levy recently told