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Volkswagen of America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Volkswagen of America is the U.S. sales arm of Volkswagen AG, a European automaker. The company sells Volkswagen and Audi cars through Volkswagen and Audi dealerships throughout North America. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (703) 364-7000
Main Fax (248) 754-5540
Primary Address
Volkswagon Group of America
2200 Ferdinand Porsche Drive
Herndon, VA 20171
USA

Volkswagen of America, Inc. Contacts

Contacts (5/29)
Name Title State
Martin E. Vice President, Operations & Chief Technology Officer - Region Americas VA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (703) 364-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Volkswagon Group of America
2200 Ferdinand Porsche Drive
Herndon, VA
20171
USA

Jan V. Chief Financial Officer & Executive Vice President VA
Abdallah S. Executive Vice President VA
Mario G. Executive Vice President, Communications VA
Anna-Maria S. Vice President, Industry & Government Relations VA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Volkswagen Golf GTI *
Volkswagen Jetta ********
Volkswagen Golf SportWagon *
Volkswagen Beetle ***
Volkswagen Passat *********

Agency Relationships


Brand Agency Service From To
********** ****** *******, ***. Creative, Digital, Experiential, Multicultural, Social 2009 present
********** ****** *** *** Media Buying, Media Planning 2016 present
********** ** *******, ***. Creative, Digital, Experiential, Multicultural, Social 2009 present
********** ** *** *** Media Buying, Media Planning 2016 present
********** *** *** *** Media Buying, Media Planning 2016 present

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WinmoEdge

Q4 Media Opps: Volkswagen taps PHD after lengthy media review


Subject: digital, TV, sponsorship, native ads, print, event

Company: Winmo)

Opportunity: PHD. The review covered the VW Group brands, including Volkswagen, Audi, Porsche, Seat, Skoda and commercial vehicles.  According to a statement, VW settled on PHD because it “provides trendsetting media management and a broad-based, strategically sound service range.” Additionally, VW said that new diesel….I mean “digitalization possibilities and new ways of targeting specific groups are to be put to much greater use in media planning.” 

Sellers – given VW’s recent PR maelstrom, the company has increased its national TV spend, as well as its display and mobile presence over the last year (see breakdown below). Therefore, there should be plenty of revenue to pick up in multiple channels. 

According to The List, IPG’s here). Agency readers should keep in mind that reviews tend to follow one another, so a creative or digital review could be in the works down the line.

Additional Information

Incumbent: WPP's MediaCom for the last ten years, according to The List. Note that PHD was the incumbent on the Porsche account.

Media Spend: Kantar Media reports that VW spent $491.0 million on measured media in 2015 – down from $529 million in 2014. 

National TV Spend: According to

For full 2015, VW spent $233.9 million on national TV ads. Spots were run pretty evenly throughout the year, with a sharp decrease in October. Note that after this dip, spend was at its highest from the beginning of November through the end of 2015.

Digital Breakdown: Per Moat, VW has run 322 display ads on just over 2,000 publishers so far this year (<1% mobile). Top ad destinations include edmunds.com, aol.com, caranddriver.com, douban.com and automotive.com (44% placed site direct versus programmatically). VW has also run 171 high impact and 20 video ads this year (publishers include Edmunds, Kelly Blue Book and Fox Sports).

For the comparable period in 2015, VW ran 256 display ads on 1,715 publishers, as well as 391 high impact and 11 video ads (4% mobile; 69% site direct).

Winmo)
2200 Ferdinand Porsche Dr.
Herndon, VA 20171
(703) 364-7000

Vinay Shahani 
Vice President, US Marketing
(703) 364-7000
vinay.shahani@vw.com

Joerg Sommer 
Vice President, Product Marketing & Strategy
(703) 364-7000
joerg.sommer@vw.com

Paige Parrent 
Manager, Digital Media
(703) 364-7000
paige.parrent@vw.com