Volkswagen of America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Volkswagen of America is the U.S. sales arm of Volkswagen AG, a European automaker. The company sells Volkswagen and Audi cars through Volkswagen and Audi dealerships throughout North America. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(703) 364-7000|
|Main Fax||(248) 754-5540|
Volkswagen of America, Inc. ContactsContacts (5/29)
|Martin E.||Vice President, Operations & Chief Technology Officer - Region Americas||VA|
Sample of Associated Brands
|Jan V.||Chief Financial Officer & Executive Vice President||VA|
|Abdallah S.||Executive Vice President||VA|
|Mario G.||Executive Vice President, Communications||VA|
|Anna-Maria S.||Vice President, Industry & Government Relations||VA|
|Volkswagen Golf GTI||*|
|Volkswagen Golf SportWagon||*|
|********** ******||*******, ***.||Creative, Digital, Experiential, Multicultural, Social||2009||present|
|********** ******||*** ***||Media Buying, Media Planning||2016||present|
|********** **||*******, ***.||Creative, Digital, Experiential, Multicultural, Social||2009||present|
|********** **||*** ***||Media Buying, Media Planning||2016||present|
|********** ***||*** ***||Media Buying, Media Planning||2016||present|
Who is the Vice President, Operations & Chief Technology Officer - Region Americas of Volkswagen of America, Inc.?
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Q4 Media Opps: Volkswagen taps PHD after lengthy media review
Subject: digital, TV, sponsorship, native ads, print, event
Opportunity: PHD. The review covered the VW Group brands, including Volkswagen, Audi, Porsche, Seat, Skoda and commercial vehicles. According to a statement, VW settled on PHD because it “provides trendsetting media management and a broad-based, strategically sound service range.” Additionally, VW said that new diesel….I mean “digitalization possibilities and new ways of targeting specific groups are to be put to much greater use in media planning.”
Sellers – given VW’s recent PR maelstrom, the company has increased its national TV spend, as well as its display and mobile presence over the last year (see breakdown below). Therefore, there should be plenty of revenue to pick up in multiple channels.
According to The List, IPG’s here). Agency readers should keep in mind that reviews tend to follow one another, so a creative or digital review could be in the works down the line.
Incumbent: WPP's MediaCom for the last ten years, according to The List. Note that PHD was the incumbent on the Porsche account.
Media Spend: Kantar Media reports that VW spent $491.0 million on measured media in 2015 – down from $529 million in 2014.
For full 2015, VW spent $233.9 million on national TV ads. Spots were run pretty evenly throughout the year, with a sharp decrease in October. Note that after this dip, spend was at its highest from the beginning of November through the end of 2015.
Digital Breakdown: Per Moat, VW has run 322 display ads on just over 2,000 publishers so far this year (<1% mobile). Top ad destinations include edmunds.com, aol.com, caranddriver.com, douban.com and automotive.com (44% placed site direct versus programmatically). VW has also run 171 high impact and 20 video ads this year (publishers include Edmunds, Kelly Blue Book and Fox Sports).
For the comparable period in 2015, VW ran 256 display ads on 1,715 publishers, as well as 391 high impact and 11 video ads (4% mobile; 69% site direct).
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